ADVERTISING MANAGEMENT IN A WIRELESS CLIENT-SERVER NAVIGATION SYSTEM
First Claim
1. A method of conveying advertising information to a user of a navigation system, comprising the steps of:
- receiving a user input or information about the user to infer which advertising content available to the system might be of interest to the user;
informing to the user that advertising content is available which may be of interest to the user;
receiving a command from the user to convey the advertising content;
conveying the advertising content to the user.
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Accused Products
Abstract
In a vehicle navigation system, advertising content is provided in a way that is noticeable, does not interfere with the navigation function of the device, and is relevant to the user'"'"'s desires. If, after being provided with advertising content, the user indicates a desire to travel to a location relevant to the advertising content, the navigation system will guide him to the location with minimal further user input. In response to a user request for locations fitting certain criteria, icons indicating the position of locations fitting the criteria are displayed. Locations for which advertising information is available are indicated with an icon visually differentiable from icons for which no such information is available. When the user selects a location for which advertising content is available, the advertising content is presented. A control is also presented with which the user can command the navigation system to guide him to the selected location. If the control is activated the navigation system generates a route between the user'"'"'s current location, and the selected location guides the user to the selected location. If the control is activated when the navigation system is already guiding the user along a route, the selected location is added to the current route.
42 Citations
28 Claims
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1. A method of conveying advertising information to a user of a navigation system, comprising the steps of:
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receiving a user input or information about the user to infer which advertising content available to the system might be of interest to the user; informing to the user that advertising content is available which may be of interest to the user; receiving a command from the user to convey the advertising content; conveying the advertising content to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification