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Determining the Effects of Advertising

  • US 20080281668A1
  • Filed: 05/09/2007
  • Published: 11/13/2008
  • Est. Priority Date: 05/09/2007
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving advertisement data including information identifying at least one target that was proximate a location of at least one advertisement;

    receiving shopping data including information identifying at least one shopper that was proximate a location of a commercial establishment; and

    analyzing the advertisement data and the shopping data to determine whether any target associated with an advertisement is also a shopper associated with the commercial establishment relating to the respective advertisement.

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