MEDIA WITH EMBEDDED ADVERTISING
First Claim
Patent Images
1. A method for providing advertising to a user of a computer capable of displaying sequential media played by a media player in a display, the method comprising the steps of:
- providing a media object, wherein the media object contains sequential media and advertising information;
displaying a persistent banner advertisement in a first part of the display utilized by the media player, the persistent banner advertisement contained within the advertising information of the media object;
displaying sequential media of the media object in a second part of the display utilized by the media player; and
displaying a rich media advertisement in at least a portion of the second part of the display utilized by the media player when prompted by a first user action, the rich media advertisement contained within the advertising information of the media object.
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Abstract
A system and method for providing advertising to a user of a computer capable of displaying Internet based media, such as sequential media, played by a media player in a display. The method includes the steps of providing a media object, wherein the media object contains sequential media and advertising information encapsulated within the media object. Encapsulating the sequential media and advertising information within the media object prevents rogue users from simply stripping away the sequential media from the advertising information.
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Citations
56 Claims
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1. A method for providing advertising to a user of a computer capable of displaying sequential media played by a media player in a display, the method comprising the steps of:
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providing a media object, wherein the media object contains sequential media and advertising information; displaying a persistent banner advertisement in a first part of the display utilized by the media player, the persistent banner advertisement contained within the advertising information of the media object; displaying sequential media of the media object in a second part of the display utilized by the media player; and displaying a rich media advertisement in at least a portion of the second part of the display utilized by the media player when prompted by a first user action, the rich media advertisement contained within the advertising information of the media object. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method for providing advertising to a user of a computer capable of displaying sequential media played by a media player in a display, the method comprising the steps of:
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providing a media object, wherein the media object contains sequential media and advertising information; displaying a persistent banner advertisement in a first part of the display utilized by the media player, the persistent banner advertisement contained within the advertising information of the media object; displaying sequential media of the media object in a second part of the display utilized by the media player; displaying a rich media advertisement in at least a portion of the second part of the display utilized by the media player when prompted by a first user action, the rich media advertisement contained within the advertising information of the media object; sending user information to a central server; generating a central profile based on the user information; and modifying the advertising information contained within the media object based upon the central profile. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46)
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47. A system for providing advertising to a user'"'"'s computer capable of displaying media played by a media player in a display, the system comprising:
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a central server in communication with a media server and an advertising server; the central server being configured to receive advertising information from the advertising server, wherein the advertising information contains data for displaying a persistent banner advertisement in a first part of the display utilized by the media player; the central server being configured to receive media information from the media server wherein the media information contains data for displaying media in a second part of the display utilized by the media player; the central server being configured to construct a media object encapsulating the media information and the advertising information, the media object capable of being displayed by the media player in the display of the user'"'"'s computer; and the central server being configured to transmit the media object to the user'"'"'s computer. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56)
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Specification