METHOD FOR DETERMINING USER INTEREST IN PRODUCTS AND SERVICES FOR TARGETED ADVERTISING

• US 20080281687A1
• Filed: 05/08/2007
• Published: 11/13/2008
• Est. Priority Date: 05/08/2007
• Status: Abandoned Application

• Current Assignee: Motorola, Inc. (Motorola Solutions, Inc.)
• Original Assignee: Motorola, Inc. (Motorola Solutions, Inc.)
• Inventors: Hurwitz, Joshua B., Wheatley, David J., Jackson, Miles R.
• Application Number:
  US11/745,729
• Publication Number:
  US 20080281687A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

A method and apparatus that selects and sends advertisements to a user based on the user'"'"'s interests as determined by the user'"'"'s location information is disclosed. The method may include receiving a user'"'"'s location information, updating the user'"'"'s location history based on the received location information, updating the user'"'"'s interest profile based on the updated location history information, selecting one or more advertisement based on the updated user'"'"'s interest profile, and transmitting the selected one or more advertisement for presentation to the user.

Claims

1. A method for selecting and sending advertisements to a user based on the user'"'"'s interests as determined by the user'"'"'s location information, comprising:

receiving a user'"'"'s location information;

updating the user'"'"'s location history based on the received location information;

updating the user'"'"'s interest profile based on the updated location history information;

selecting one or more advertisement based on the updated user'"'"'s interest profile; and

transmitting the selected one or more advertisement for presentation to the user.

2. The method of claim 1, further comprising:

determining one or more geographical areas associated with an interest metric; and

processing an update of the interest metric when a location in the user'"'"'s location history corresponds to one of the geographical areas associated with the interest metric.

3. The method of claim 2, wherein the interest metric update may be different for each of the geographical areas associated with the interest metric.

4. The method of claim 1, further comprising:

augmenting the location history information with information received from sources other than the user'"'"'s mobile communication device; and

updating the user'"'"'s interest profile based on the location information and other source information.

5. The method of claim 4, wherein the other source information is at least one of point of sale transaction information, subscription information, user survey information, information about user consumption of content, previously stored location history information, and the user'"'"'s demographics.

6. The method of claim 1, wherein the mobile communication device is one of a portable MP3 player, satellite radio receiver, AM/FM radio receiver, satellite television, satellite telephone, portable music player, portable laptop, portable computer, wireless radio, wireless telephone, portable digital video recorder, cellular telephone, mobile telephone, and personal digital assistant.

7. The method of claim 1, wherein the one or more advertisement sent to the user includes at least one of promotional material, one or more coupons, and content materials.

8. The method of claim 1, further comprising:

filtering the user'"'"'s location information to eliminate irrelevant location information, wherein the user'"'"'s location information is filtered based on at least one of duration of a location information event, repetition of a location information event, and the user'"'"'s demographics.

9. An apparatus that selects and sends advertisements to a user based on the user'"'"'s interests as determined by the user'"'"'s location information, comprising:

an advertisement database that stores a plurality of advertisements; and

a user interest processing module that receives a user'"'"'s location information, updates the user'"'"'s location history based on the received location information, updates the user'"'"'s interest profile based on the updated location history information; and

an advertisement selection unit that selects one or more advertisement from the advertisement database based on the updated user'"'"'s interest profile, and transmitting the selected one or more advertisement for presentation to the user.

10. The apparatus of claim 9, wherein the user interest processing module determines one or more geographical areas associated with an interest metric, and processes an update of the interest metric when a location in the user'"'"'s location history corresponds to one of the geographical areas associated with the interest metric.

11. The apparatus of claim 10, wherein the interest metric update may be different for each of the geographical areas associated with the interest metric.

12. The apparatus of claim 9, wherein the user interest processing module augments the location information in the user'"'"'s profile with information received from sources other than the user'"'"'s mobile communication device, and determines the user'"'"'s interests based on the location information and other source information in the user'"'"'s profile.

13. The apparatus of claim 11, wherein the other source information is at least one of point of sale transaction information, subscription information, user survey information, information about user consumption of content, previously stored location history information, and the user'"'"'s demographics.

14. The apparatus of claim 9, wherein the mobile communication device is one of a portable MP3 player, satellite radio receiver, AM/FM radio receiver, satellite television, satellite telephone, portable music player, portable laptop, portable computer, wireless radio, wireless telephone, portable digital video recorder, cellular telephone, mobile telephone, and personal digital assistant PDA).

15. The apparatus of claim 9, wherein the advertisement selection unit sends one or more advertisement to the user that includes at least one of promotional material, one or more coupons, and content materials.

16. The apparatus of claim 9, wherein the user interest processing module filters the user'"'"'s location information to eliminate irrelevant location information based on at least one of duration of a location information event, repetition of a location information event, and the user'"'"'s demographics.

17. A mobile communication device, comprising:

a user location register;

a mobile device location determination unit that determines a user'"'"'s location information and stores the determined user location information to the user location register; and

a transceiver that transmits the stored user location information to a personalized advertising selection unit.

18. The mobile communication device of claim 17, wherein the transceiver transmits the user'"'"'s location information after at least one of a predefined time period expires and upon receiving a request from the personalized advertising selection unit.

19. The mobile communication device of claim 17, further comprising:

receiving advertisements from the personalized advertising selection unit; and

presenting the advertisements to the user.

20. The mobile communication device of claim 17, wherein the mobile communication device is one of a portable MP3 player, satellite radio receiver, AM/FM radio receiver, satellite television, satellite telephone, portable music player, portable laptop, portable computer, wireless radio, wireless telephone, portable digital video recorder, cellular telephone, mobile telephone, and personal digital assistant PDA).