SYSTEMS AND METHODS FOR USING DNS RECORDS TO PROVIDE TARGETED MARKETING SERVICES
First Claim
1. A method comprising:
- receiving, from an internet protocol (IP)-enabled device, a request to resolve a domain name to an associated host computer IP address; and
identifying user receptiveness information based on the domain name received by a domain name resolution module or the associated host computer IP address identified by the domain name resolution module.
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Accused Products
Abstract
Systems and methods can include collecting addressability information about users accessing a service provider'"'"'s IP-based network communication services, collecting information sufficient to identify when the user is accessing the service provider'"'"'s IP-based network communication services, collecting the domain names accessed by the user and using the collected information to associate the user with certain marketing content. The systems and methods can further include sending the marketing content to the user through various distribution channels by using the addressability information. The systems and methods can further include recording the collected information over time to refine the ability or predict the user'"'"'s receptiveness to certain marketing content so as to improve the effectiveness of TMS.
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Citations
20 Claims
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1. A method comprising:
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receiving, from an internet protocol (IP)-enabled device, a request to resolve a domain name to an associated host computer IP address; and identifying user receptiveness information based on the domain name received by a domain name resolution module or the associated host computer IP address identified by the domain name resolution module. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system comprising:
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a domain name resolution module configured to receive, from at least one IP-enabled device being used by at least one user, at least one request to resolve at least one domain name to at least one associated host computer IP address; an information source module configured to collect and maintain addressability information associated with the at least one user; and a marketing information processing module configured to identify user receptiveness information based on the at least one domain name or the at least one associated host computer IP address, associate the receptiveness information with the at least one user, identify marketing content from at least one marketing campaign to send to the at least one user on the basis of the identified receptiveness information and associate the at least one user with addressability information maintained in the information source module. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification