SYSTEMS AND METHODS FOR USING IP TRANSPORT RECORDS TO PROVIDE TARGETED MARKETING SERVICES

• US 20080281699A1
• Filed: 06/29/2007
• Published: 11/13/2008
• Est. Priority Date: 05/11/2007
• Status: Abandoned Application

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Verizon Services Organization Incorporated (Verizon Communications Inc.)
• Inventors: Whitehead, Steven D.
• Application Number:
  US11/771,351
• Publication Number:
  US 20080281699A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/23106 involving caching operations prefetching while addressing of a memory level in which the access to the desired data or data block requires associative addressing means within memory systems or architectures G06F12/0862; caching at an intermediate stage in a data network H04L67/568
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82

Abstract

Systems and methods can include collecting addressability information about users accessing a service provider'"'"'s IP-based network communication services, collecting information sufficient to identify when the user is accessing the service provider'"'"'s IP-based network communication services, collecting data from the IP packets sent or received by the user and using the collected data to associate the user with certain marketing content. The systems and methods can further include sending the marketing content to the user through various distribution channels by using the addressability information. The systems and methods can further include recording the collected information over time to refine the ability to predict the user'"'"'s receptiveness to certain marketing content so as to improve the effectiveness of TMS.

Claims

1. A method comprising:

extracting data from at least one internet protocol (IP) packet; and

identifying user receptiveness information based on the data extracted from the at least one IP packet.

2. The method of claim 1 further comprising filtering the at least one IP packet prior to identifying user receptiveness information based on the data extracted from the at least one IP packet.

3. The method of claim 1 further comprising associating data extracted from the at least one IP packet with a user whose activity caused the at least one IP packet to be generated.

4. The method of claim 3 wherein associating the data extracted from the at least one IP packet with the user comprises associating the data extracted from the at least one IP packet with an identifier associated with the user selected from the group consisting of user identifier (ID), account ID, service-specific user ID, IP access session ID, device ID IP address and timestamp, and information that uniquely identifies the user'"'"'s access connection.

5. The method of claim 3 further comprising associating the user with addressability information.

6. The method of claim 5 wherein associating the user with addressability information does not involve the association of personally identifiable information.

7. The method of claim 5 further comprising associating the user with a target audience to which marketing content can be sent.

8. The method of claim 5 further comprising identifying, based on the receptiveness information, marketing content for sending to the user.

9. The method of claim 8 further comprising sending, based on the addressability information, marketing content to the user through at least one distribution channel.

10. The method of claim 1 further comprising:

combining the receptiveness information based on the data extracted from the IP packet with other receptiveness information previously associated with the user to increase the predictive ability of the receptiveness information associated with the user.

11. The method of claim 10 further comprising associating the user with addressability information.

12. The method of claim 11 further comprising identifying, based on the receptiveness information, marketing content for sending to the user.

13. The method of claim 12 further comprising:

sending, based on the addressability information, marketing content associated with at least one marketing campaign to the user through at least one distribution channel; and

measuring the performance of the at least one marketing campaign.

14. A system comprising:

an IP packet transport module configured to transport at least one IP packet sent by at least one user across a network and to extract data from the at least one IP packet;

an information source module configured to collect and maintain addressability information associated with the at least one user; and

a marketing information processing module configured to identify user receptiveness information based on the information extracted from the at least one IP packet, associate the receptiveness information with the at least one user, identify marketing content from at least one marketing campaign to send to the at least one user on the basis of the identified receptiveness information and associate the at least one user with addressability information maintained in the information source module.

15. The system of claim 14 further comprising a distribution channel module configured to send the identified marketing content to the user through at least one marketing distribution channel.

16. The system of claim 15 further comprising a marketing information management module configured to send information to the marketing information processing module for the purpose of controlling the marketing content for sending to the user.

17. The system of claim 16 further comprising a performance analysis module configured to collect data about and analyze the performance of the at least one marketing campaign.

18. The system of claim 14 further comprising a database for storing the association between the receptiveness information and the at least one user.

19. The system of claim 18 wherein the marketing information processing module is further configured to combine new receptiveness information for the at least one user with the receptiveness information for the at least one user stored in the database and replace the receptiveness information for the at least one user stored in the database with the combined receptiveness information for the at least one user.

20. The system of claim 19 further comprising:

a distribution channel module configured to send the identified marketing content to the at least one user through at least one marketing distribution channel;

a marketing information management module configured to send information to the marketing information processing module for the purpose of controlling the marketing content for sending to the at least one user; and

a performance analysis module configured to collect data about and analyze the performance of the at least one marketing campaign.