Systems and Methods for Delivering Affinity or Loyalty Reward Programs to Network Subscribers

• US 20080281706A1
• Filed: 09/05/2006
• Published: 11/13/2008
• Est. Priority Date: 09/06/2005
• Status: Abandoned Application

• Current Assignee: Paxfire, Inc.
• Original Assignee: Paxfire, Inc.
• Inventors: Sullivan, Alan T.
• Application Number:
  US12/065,759
• Publication Number:
  US 20080281706A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 61/4511 using domain name system [DNS]
• CPC Class Codes: H04L 61/5014 using dynamic host configuration protocol [DHCP] or bootstrap protocol [BOOTP]
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

The present invention provides a system and method for an affinity rewards program, also called a loyalty rewards program, that is administered by an Internet Service Provider (ISP). The system and method of the invention, as implemented by an ISP, provide many advantages over current affinity programs, which are administered by third party providers as distinct services from the services provided by ISPs. Among the advantages to the ISP subscribers are ease of use and ease of determining best prices for goods and services. Among the advantages to the ISP is an increase in subscribers and an increase in subscriber loyalty and satisfaction. Among the advantages to retailers is an increase in traffic at web sites, an increase in sales over the Internet, and an increase in the ability to personally market to program participants.

Claims

1. A computer system for providing an affinity program from a network service provider, the system comprising:

an affinity program that comprises at least one affinity program member having at least one affiliate advertiser;

a first Internet appliance that provides a redirect IP address in response to a request from a subscriber for a URL, a web site, or a search word or term;

a server at the redirect IP address that provides a landing page comprising search results from the affiliate advertiser(s); and

a second Internet appliance that monitors IP address assignments from the network service provider to subscribers and passes information correlating IP addresses and unique identifying information for subscribers to the first Internet appliance.

2. The system of claim 1, further comprising a subscriber who submits the request.

3. The system of claim 1, wherein the request is for a product or service, and wherein the landing page comprises links to one or more products or services available from one or more of the affiliate advertisers of the at least one affinity program member.

4. The system of claim 1, wherein the landing page is generated in real time as a result of the request.

5. The system of claim 1, wherein the system is under the control, either directly or indirectly, of the network service provider.

6. The system of claim 1, wherein the landing page provides the subscriber search results from two or more affinity program members.

7. The system of claim 6, wherein the subscriber does not need to log on to each affinity program member manually and/or individually in order to receive the results from each affinity program member.

8. The system of claim 1, further comprising providing monetary rewards to the subscriber for a purchase made from an affiliate advertiser of the an affinity program member.

10. The system of claim 1, wherein the first Internet appliance is provided and maintained by a third party, and controlled by the network service provider by way of contractual obligations between the network service provider and the third party.

11. The system of claim 1, wherein the network service provider is an Internet Service Provider (ISP).

9. (canceled)

12. A method of providing an affinity program to a network service provider subscriber, said method comprising:

providing a subscriber to a network service provider the ability to receive affinity program services from one or more affinity program members,

wherein the affinity program members are managers of affinity programs not under the control of the network service provider;

providing affinity program services users access to one or more affinity program services without requiring the users to manually provide account information to access the services; and

providing a landing page that comprises affinity program services in response to a user'"'"'s request for services;

wherein providing the subscriber affinity program services includes monitoring IP address assignments from the network service provider to users and correlating IP addresses with unique identifying information for the users.

13. The method of claim 12, wherein the landing page comprises links from two or more affinity program services, and wherein the user may access information at web sites represented by those links without having to log into the web sites represented by those links.

14. The method of claim 12, wherein the landing page is generated in real time as a result of the request.

16. The method of claim 12, wherein the network service provider is an ISP.

17. A computer program implementing the method of claim 12.

18. A computer comprising:

at least one processor; and

the computer program of claim 17.

15. (canceled)

19. A method of doing business using a computer, said method comprising:

providing an affinity program to a network service provider subscriber,

wherein the affinity program is provided by the subscriber'"'"'s network service provider, and wherein the affinity program comprises providing the subscriber the ability to receive affinity program services from one or more affinity program members, wherein the affinity program members are managers of affinity programs not under the control of the network service provider; and

generating revenue from an Internet search performed by the subscriber;

wherein the step of providing an affinity program includes monitoring IP address assignments from the network service provider to users and correlating IP addresses with unique identifying information for the users.

20. The method of claim 19, further comprising:

providing the subscriber a landing page comprising information relevant to the Internet search.

21. The method of claim 19, wherein the revenue is generated by the network service provider through an increase in subscribers to the network service provider services.

22. The method of claim 19, wherein the revenue is generated by the network service provider by receiving a percentage of the sale of purchases made by subscribers through the affinity program.

23. The method of claim 19, wherein the revenue is generated by the network service provider by selling advertising space on a landing page that is generated in response to an Internet search performed by the subscriber.

24. The method of claim 19, wherein the revenue is generated by retailers through sales of goods or services through the affinity program.

25. The method of claim 19, wherein the revenue is generated by the affinity program for the subscriber based on purchases made by the subscriber.

26. The method of claim 19, wherein the network service provider is an ISP.