TEXT-TO-BUY WAP APPLICATION SERVER
First Claim
1. An electronic platform for facilitating mobile commerce transactions, said platform comprising:
- a user interface that is provided to a user, said user interface being operable to retrieve from the user a plurality of settings for different parameters that regulate a manner in which the platform operates for a given entity that is being served by the platform;
a conversation tracking engine that monitors messages exchanged between the platform and mobile device users accessing the platform, said conversation tracking engine being operative to recognize which ones of selected monitored messages together form a common conversation and keep track of a current state of that conversation; and
,a mobile content rendering engine that is operable to dynamically render mobile content in response to the platform receiving a request from a mobile device for mobile content, said mobile content being rendered in accordance with the parameter settings entered via the user interface.
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Accused Products
Abstract
An electronic platform (10) for facilitating mobile commerce transactions includes: a user interface (20) that is provided to a user (60), the user interface (20) being operable to retrieve from the user (60) a plurality of settings for different parameters that regulate a manner in which the platform (10) operates for a given entity that is being served by the platform (10); a conversation tracking engine (40) that monitors messages exchanged between the platform (10) and mobile device users (72) accessing the platform (10), the conversation tracking engine (40) being operative to recognize which ones of selected monitored messages together form a common conversation and keep track of a current state of that conversation; and, a mobile content rendering engine (30) that is operable to dynamically render mobile content in response to the platform (10) receiving a request from a mobile device (74) for mobile content, the mobile content being rendered in accordance with the parameter settings entered via the user interface (20).
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Citations
18 Claims
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1. An electronic platform for facilitating mobile commerce transactions, said platform comprising:
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a user interface that is provided to a user, said user interface being operable to retrieve from the user a plurality of settings for different parameters that regulate a manner in which the platform operates for a given entity that is being served by the platform; a conversation tracking engine that monitors messages exchanged between the platform and mobile device users accessing the platform, said conversation tracking engine being operative to recognize which ones of selected monitored messages together form a common conversation and keep track of a current state of that conversation; and
,a mobile content rendering engine that is operable to dynamically render mobile content in response to the platform receiving a request from a mobile device for mobile content, said mobile content being rendered in accordance with the parameter settings entered via the user interface. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of facilitating mobile commerce transactions, said method comprising:
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providing a user interface to a user; receiving from the user via the user interface a plurality of settings for different parameters that regulate a manner in which an electronic platform performs operations for a given entity; monitoring messages exchanged between the platform and mobile device users accessing the platform over a wireless telecommunications network via respective mobile devices; recognizing which ones of selected monitored messages together form a common conversation; keeping track of a current state of the conversation; dynamically rendering mobile content in response to receiving a request from a mobile device for mobile content, said mobile content being rendered in accordance with the parameter settings entered via the user interface; and
,sending the mobile content to the mobile device from which the request was received. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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Specification