Variable Data Replacement Technique For An Electronic Communication System
First Claim
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1. A method for composing electronic communications, said method comprising the steps of:
- (a) providing at least one replaceable token, said at least one replaceable token pointing to at least one defined location containing retrievable content data to be inserted into at least one electronic communication, wherein said at least one defined location exists in or outside a local system;
(b) identifying said at least one replaceable token;
(c) extracting said content data from said defined location; and
(d) replacing said replaceable token with said content data.
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Abstract
A method and system for composing electronic communications retrieves and provides, in real-time or near-real time, personalized content data from electronically accessible content sources using replaceable tokens. A replaceable token points to a defined location of an electronically accessible content source. The token is identified, and the desired content data is extracted from the defined location. The token is replaced with the extracted content data, and the personalized or customized content data is inserted into one or more electronic communications.
11 Citations
26 Claims
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1. A method for composing electronic communications, said method comprising the steps of:
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(a) providing at least one replaceable token, said at least one replaceable token pointing to at least one defined location containing retrievable content data to be inserted into at least one electronic communication, wherein said at least one defined location exists in or outside a local system; (b) identifying said at least one replaceable token; (c) extracting said content data from said defined location; and (d) replacing said replaceable token with said content data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. An electronic communication system comprising:
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(a) at least one replaceable token, said at least one replaceable token pointing to at least one defined location containing retrievable content data to be inserted into at least one electronic communication; (b) a local electronic system capable of; (1) identifying said at least one replaceable token; (2) extracting said content data from said defined location; and (3) replacing said replaceable token with said content data. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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Specification