ADVERTISING ON A PORTABLE COMMUNICATION DEVICE

• US 20080281940A1
• Filed: 05/21/2007
• Published: 11/13/2008
• Est. Priority Date: 05/11/2007
• Status: Abandoned Application

• Current Assignee: Sony Ericsson Mobile Communications USA Incorporated (Sony Group Corp.)
• Original Assignee: Sony Ericsson Mobile Communications USA Incorporated (Sony Group Corp.)
• Inventors: Coxhill, Robert Andrew
• Application Number:
  US11/751,212
• Publication Number:
  US 20080281940A1
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A device and method of displaying advertisements on an electronic device. The method includes providing an advertisement to the electronic device, detecting at least one prescribed condition of the electronic device corresponding to display of the advertisement, and displaying the advertisement on a display of the electronic device when the prescribed condition is detected. The advertisement is displayed for a prescribed period of time during which the advertisement can be canceled based on the occurrence of a predefined event. Advertisements can be targeted to the user of the phone based on one or more user preferences.

Claims

1. A method of displaying advertisements on an electronic device comprising:

providing an advertisement to the electronic device;

detecting at least one prescribed condition of the electronic device corresponding to display of the advertisement; and

displaying the advertisement on a display of the electronic device when the prescribed condition is detected;

wherein the advertisement is displayed for a prescribed period of time during which the advertisement can be canceled based on the occurrence of a predefined event.

2. A method as set forth in claim 1, wherein the predefined event includes cancellation of the advertisement by a user.

3. A method as set forth in claim 1, wherein the providing an advertisement to the electronic device includes streaming the advertisement to the device.

4. A method as set forth in claim 1, wherein the providing an advertisement to the electronic device includes downloading the advertisement to a memory of the device.

5. A method as set forth in claim 1, wherein the prescribed condition is a period of inactivity of the electronic device.

6. A method as set forth in claim 1, wherein the prescribed condition is a geographical location of the electronic device.

7. A method as set forth in claim 1, wherein the advertisement is at least one of an image, a video, a sound, or text.

8. A method as set forth in claim 1, wherein the advertisement includes a link selectively activatable by a user for accessing additional information.

9. A method as set forth in claim 1, further comprising activating at least one of an audio, a visual, or a vibrating indicator for alerting the user to the display of the advertisement.

10. A method as set forth in claim 1, further comprising targeting advertisements based upon information available from the electronic device, wherein the targeting includes:

accessing a memory of the electronic device, the memory including data related to the operation of the electronic device;

analyzing at least the data related to operation of the electronic device to determine at least one user preference;

generating a list of user preferences; and

using the list of preferences to determine advertisements to be provided to the electronic device for display to the user.

11. A method as set forth in claim 10, further comprising searching an advertisement server for advertisements related to the determined preferences.

12. A method as set forth in claim 10, wherein the accessing the memory includes accessing at least one of call log data, message log data, video/picture log data, MP3 log data, location log data, environmental log data, calendar log data, user defined preference log data, and voice memo log data.

13. A method as set forth in claim 1, wherein the advertisement is a limited time advertisement that expires after a prescribed time.

14. A method as set forth in claim 1, wherein the advertisement is automatically canceled upon occurrence of a predefined event.

15. A method as set forth in claim 1, wherein the displaying the advertisement includes displaying the advertisement in connection with a screensaver.

16. A method of targeting advertisements based upon information available from an electronic device, wherein the targeting includes:

accessing a memory of the electronic device, the memory including data related to the operation of the electronic device;

analyzing at least the data related to operation of the electronic device to determine at least one user preference;

generating a list of user preferences; and

using the list of preferences to determine advertisements to be provided to the electronic device for display to the user.

17. A method as set forth in claim 16, further comprising searching an advertisement server for advertisements related to the determined preferences.

18. A method as set forth in claim 16, wherein the accessing the memory includes accessing at least one of call log data, message log data, video/picture log data, MP3 log data, location log data, environmental log data, calendar log data, user defined preference log data, and voice memo log data.

19. An electronic device comprising:

call circuitry to establish a communication link to a communication network; and

advertising circuitry;

wherein the advertising circuitry is operative to retrieve an advertisement, detect at least one prescribed condition of the electronic device corresponding to display of the advertisement, and display the advertisement on a display of the electronic device when the prescribed condition is detected; and

wherein the advertisement is displayed for a prescribed period of time during which the advertisement can be canceled based on the occurrence of a predefined event.

20. The electronic device of claim 19, wherein the electronic device is a mobile telephone.