PROVIDING PERSONALIZED RESOURCES ON-DEMAND OVER A BROADBAND NETWORK TO CONSUMER DEVICE APPLICATIONS

• US 20080281974A1
• Filed: 05/07/2008
• Published: 11/13/2008
• Est. Priority Date: 05/07/2007
• Status: Active Grant

• Current Assignee: Fourthwall Media Incorporated
• Original Assignee: Fourthwall Media Incorporated
• Inventors: SLOTHOUBER, Louis P., JOHNSTON, Jeffrey W.
• Granted Patent: US 8,639,826 B2
• Time in Patent Office: Days
• US Class Current: 709/229
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/274 Converting codes to words; Guess-ahead of partial word inputs

Abstract

A method and system for providing personalized information to applications executing on consumer devices by: building a consumer preferences profile on a consumer device using predefined associations between consumer preference attributes and application events (including user input); summarizing the consumer preferences profile into a profile summary when applications require a new personalized data resource; requesting a personalized data resource from a centralized database of data resources over the broadband network by including application context information along with the profile summary in the request; analyzing data resource groups in the centralized database to find a candidate set of data resources according to resource rules in the resource groups; selecting a personalized data resource from the candidate set of data resources that matches the profile summary and context information; and delivering the selected personalized data resource to the requesting application over the broadband network. Personalized data resources may include resource selection information, graphic images, text content, formatting information, video clip data, click-to-call data, and scripts and procedures.

Claims

1. A method for providing personalized data resources to applications executing on consumer devices, the method comprising:

building a consumer preferences profile from application event activity on a consumer device using predefined associations between consumer preference attributes and application events;

summarizing the consumer preferences profile into a profile summary, the profile summary describing the current user of the application executing on the consumer device, when the application requires a new personalized data resource;

requesting a personalized data resource from a plurality of data resources over a broadband network, including application context information and the profile summary in the request, wherein the plurality of data resources comprises a plurality of data resource groups;

finding a candidate set of data resources according to resource rules in the resource groups;

selecting a personalized data resource from the candidate set of data resources that matches the profile summary and the context information, whereby a selected personalized data resource is selected; and

delivering the selected personalized data resource to the requesting the application executing on the consumer device over a broadband network.

2. The method of claim 1, wherein the personalized data resources are selected from the group consisting of resource selection information, graphic images, text content, formatting information, video clip data, click-to-call data, and scripts and procedures.

3. The method of claim 1, wherein the consumer device comprises a digital television.

4. The method of claim 1, wherein the consumer device comprises a digital television set-top box.

5. The method of claim 1, wherein the consumer device comprises a personal digital assistant.

6. The method of claim 1, wherein the consumer devices comprises a mobile telephone.

7. The method of claim 1, wherein the broadband network comprises a digital cable television network.

8. The method of claim 1, wherein the broadband network comprises a digital satellite television broadcast network.

9. The method of claim 1, wherein the broadband network comprises a mobile phone network.

10. The method of claim 1, wherein the data resources comprise advertisements, the resource rules comprise advertising business rules, and the resource groups contain advertisements and business rules associated with an advertising campaign.

11. The method of claim 1, wherein the data resources define recommendations for products or services.

12. The method of claim 1, wherein the applications executing on the consumer devices include applications for accessing news and other information, receiving weather forecasts, playing fantasy sports, participating in on-line auctions, accessing yellow pages information, summarizing sporting event results, participating in votes or polls, searching the Internet, engaging in email or chat, or presenting television programs, movies, other video content, or playing music tracks.

13. The method of claim 1, wherein the consumer preference attributes comprise one or more of the categories of demographics, geography, psychology, behaviors, and interests of consumers using the applications executing on the consumer devices.

14. The method of claim 13, wherein the behaviors and interests comprise specific products and services identified by consumers using the applications executing on the consumer devices.

15. The method of claim 1, wherein the consumer preference profile comprises a structure that maintains the level of evidence of each attribute in a logically consistent manner by integrating the evidence of attributes associated with each application that is run and content consumed.

16. The method of claim 1, wherein the application context information comprises a ranked or weighted set of attributes representing applications most recently run and content most recently consumed using the consumer device.

17. A system for providing personalized data resources over a broadband network to applications executing on consumer devices, the system comprising:

one or more the consumer devices, each comprising a computing device, display device, input device, applications, and a profile generator comprised of consumer preference profile data, a profile modifier, and a profile summarizer;

a broadband network connecting the consumer devices to a broadband gateway;

one or more resource servers, each comprising a network server and a resource selector; and

a resource database containing a plurality of resource groups, wherein a the resource group includes a plurality of resource rules and a plurality of data resources, and data resources include a plurality of optional selection info, graphic images, text content, formatting information, video clip data, click-to-call data, and scripts and procedures.

18. The system of claim 17, additionally comprising a resource manager for inserting, modifying, deleting, reporting on, tracking, and analyzing content of the resource database.

19. The system of claim 17, wherein the data resources define recommendations for products or services.

20. The system of claim 17, wherein the consumer device comprises a digital television.

21. The system of claim 17, wherein the consumer device comprises a digital television set-top box.

22. The system of claim 17, wherein the consumer device comprises a personal digital assistant.

23. The system of claim 17, wherein the consumer devices comprises a mobile telephone.

24. The system of claim 17, wherein the broadband network comprises a digital cable television network.

25. The system of claim 17, wherein the broadband network comprises a digital satellite television broadcast network.

26. The system of claim 17, wherein the broadband network comprises a mobile phone network.

27. The system of claim 17, wherein in the resource database, the data resources comprise advertisements, the resource rules comprise advertising business rules, and the resource groups contain advertisements and business rules associated with an advertising campaign.

28. The system of claim 17, wherein the data resources comprise recommendations for products or services.

29. The system of claim 17, wherein the applications executing on the consumer devices include interactive applications for accessing news and other information, receiving weather forecasts, playing fantasy sports, participating in on-line auctions, accessing yellow pages information, summarizing sporting event results, participating in votes or polls, searching the Internet, engaging in email or chat, or presenting television programs, movies, other video content, or playing music tracks.

30. The system of claim 17, wherein the consumer preference attributes comprises one or more of the categories of demographics, geography, psychology, behaviors, and interests of consumers using the applications executing on the consumer devices.

31. The system of claim 30, wherein the behaviors and interests comprise specific products and services identified by consumers using the applications executing on the consumer devices.

32. The system of claim 17, wherein the consumer preference profile comprises a structure that maintains the level of evidence of each attribute in a logically consistent manner by appropriately integrating the evidence of attributes associated with each application that is run and content consumed.

33. The system of claim 17, wherein the application context information comprises a ranked or weighted set of attributes representing applications most recently run and content most recently consumed using the consumer device.

34. A system for providing personalized data resources to applications executing on consumer devices, comprising:

a module for building a consumer preferences profile from application event activity on a consumer device using predefined associations between consumer preference attributes and application events;

a module for summarizing the consumer preferences profile into a profile summary, the profile summary describing the current user of the application executing on the consumer device, when the application requires a new personalized data resource;

a module for requesting a personalized data resource from a plurality of data resources over a broadband network, including application context information and the profile summary in the request, wherein the plurality of data resources comprises a plurality of data resource groups;

a module for finding a candidate set of data resources according to resource rules in the resource groups;

a module for selecting a personalized data resource from the candidate set of data resources that matches the profile summary and the context information, whereby a selected personalized data resource is selected; and

a module for delivering the selected personalized data resource to the requesting the application executing on the consumer device over a broadband network.