Customized Advertising with Mhp Application
First Claim
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1. A television receiver comprising:
- a receiving unit (112) for receiving a broadcast that includes a plurality of streams (248, 252); and
a processor (128) configured for, responsive to arrival at the receiving unit of advertising in the broadcast, interrupting display and/or recording of said broadcast to confine subsequent display and/or recording of said broadcast to a stream of the plural streams that said processor has decided upon from among multiple alternatives (S330, S340).
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Abstract
A multimedia home platform (MHP) application (131) is customized for selecting, for presentation or recording during a commercial break (224), a channel or substream of a channel whose viewer category most closely matches the particular user profile (S320). The profile is built by logging channels visited, direct query and answer and by user voting on the commercial showing or just shown (S540).
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Citations
25 Claims
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1. A television receiver comprising:
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a receiving unit (112) for receiving a broadcast that includes a plurality of streams (248, 252); and a processor (128) configured for, responsive to arrival at the receiving unit of advertising in the broadcast, interrupting display and/or recording of said broadcast to confine subsequent display and/or recording of said broadcast to a stream of the plural streams that said processor has decided upon from among multiple alternatives (S330, S340). - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method for receiving a television broadcast that includes a plurality of streams (232, 236, 240, 244), comprising:
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deciding, by a processor and from among multiple alternatives, upon a stream of plural streams carried in said broadcast (S320); and
,responsive to arrival of advertising in said broadcast, interrupting display and/or recording of said broadcast to confine subsequent display and/or recording of said broadcast to the stream decided upon (S340). - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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- 20. A computer-readable broadcast signal (114) for providing a processor with viewing alternatives (S330), said signal including a plurality of channels, at least one of which is divided into a plurality of substreams flowing in parallel, said signal containing advertising, at least part of which is contained in said plurality of substreams and has been pre-assigned, by substream, among different viewer categories according to an assignment included in said signal.
Specification