Location-Aware Adaptive Advertising
First Claim
Patent Images
1. A computer-implemented advertising method comprising:
- accessing a plurality of usage behaviors associated with one or more users of a computer-based system;
accessing an automatically determined physical location associated with a first user of the one or more users;
inferring preferences of the first user based, at least in part, on the plurality of usage behaviors and the automatically determined physical location of the first user; and
delivering an advertisement to the first user in accordance with the inferred preferences.
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Abstract
A system and method of advertising based on the automatic determination of an advertising recipient'"'"'s location and inferences of preferences derived from usage behaviors is disclosed. The advertising recipient'"'"'s location that is considered in delivering a specific advertisement may be the current location or one or more historical locations. Proximity considerations with regard to other people, locations, or physical objects may influence the advertisement that is to be delivered. The advertisement may be delivered to a mobile device that has location-aware capabilities such as a Global Positioning System-based system.
167 Citations
20 Claims
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1. A computer-implemented advertising method comprising:
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accessing a plurality of usage behaviors associated with one or more users of a computer-based system; accessing an automatically determined physical location associated with a first user of the one or more users; inferring preferences of the first user based, at least in part, on the plurality of usage behaviors and the automatically determined physical location of the first user; and delivering an advertisement to the first user in accordance with the inferred preferences. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An advertising system comprising:
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a plurality of usage behaviors associated with one or more users of a computer-based system; means to access an automatically determined physical location associated with a first user of the one or more users; a function to infer preferences of the first user based, at least in part, on the plurality of usage behaviors and the automatically determined physical location of the first user; and a function to deliver an advertisement to the first user in accordance with the inferred preferences. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An advertising system comprising:
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a plurality of usage behaviors associated with one or more users of a computer-based system; means to automatically determine a physical location associated with a first user of the one or more users; a function to infer preferences of the first user based, at least in part, on the plurality of usage behaviors; and a function to deliver an advertisement to the first user in accordance with the inferred preferences of the first user and the automatically determined current physical location of the first user. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification