System and method for telematic marketing

• US 20080288406A1
• Filed: 05/16/2007
• Published: 11/20/2008
• Est. Priority Date: 05/16/2007
• Status: Abandoned Application

• Current Assignee: The Marketing Store Worldwide LLC (The HAVI Group LP)
• Original Assignee: The Marketing Store Worldwide LLC (The HAVI Group LP)
• Inventors: Haddad, George, Thompson, Doug, Seguin, Pierre Robert Emile, Duffy, Scott James
• Application Number:
  US11/804,188
• Publication Number:
  US 20080288406A1
• Time in Patent Office: Days
• US Class Current: 705/50
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0237 at kiosk

Abstract

A method and system is provided for delivering promotional offers, information, or entertainment content relevant to a person comprising tracking the travel patterns, using the person'"'"'s travel patterns to identify goods, services information or content of potential interest to the person, determining the location of the person and delivering relevant offers, information or content to that person based on the collected information. Various embodiments of the present invention use information from diverse sources to deliver highly relevant, timely promotional offers, information, or entertainment content to users via on-board processing and storage systems.

Claims

1. A method for delivering promotional offers, information, or entertainment content relevant to a person, comprising:

tracking the travel patterns of said person;

using said travel patterns to identify goods, services, information, or entertainment content of potential interest to said person;

determining said person'"'"'s location;

delivering a promotional offer for said identified goods, services, information or entertainment content to said person that can be redeemed at a location convenient to said person'"'"'s location.

2. The method of claim 1, wherein the location of said person is determined based on the location of a vehicle.

3. The method of claim 1, wherein said offers are based on said person'"'"'s location at the time the offer is delivered.

4. The method of claim 1, further comprising determining the condition of said person'"'"'s vehicle.

5. The method of claim 4, wherein said offers are related to the condition of said person'"'"'s vehicle.

6. The method of claim 1, further comprising determining the time of day, day of week, season, temperature, or other environmental conditions at said person'"'"'s location.

7. The method of claim 1, wherein said offers are delivered to a specific location in said person'"'"'s vehicle depending on the intended recipient.

8. A method for identifying promotional offers, information, or entertainment content relevant to a person, comprising:

determining said person'"'"'s location;

identifying said person'"'"'s destination or travel route;

providing promotional offers, information, or entertainment content at said destination or along said travel route.

9. The method of claim 8, wherein the location of said person is determined based on the location of a vehicle.

10. The method of claim 8, wherein said offers, information, or entertainment content are based on said user'"'"'s location at the time the offer is delivered.

11. The method of claim 8, wherein said offers, information, or entertainment content are based on said user'"'"'s past locations or travel route.

12. The method of claim 8, further comprising identifying said person'"'"'s current mental and physiological state.

13. The method of claim 12, wherein said offers, information, or entertainment content are based on said person'"'"'s mental or physiological state.

14. The method of claim 8, wherein said offers, information, or entertainment content are based on the user'"'"'s profile as provided to the system independently of location or vehicle data.

15. The method of claim 8, wherein said offers, information, or entertainment content are based on user'"'"'s prior responses to system prompts.

16. The method of claim 8, wherein said offers, information, or entertainment content are tagged with appropriate logic to determine the prior patterns and current conditions that must be in place for delivery.

17. A method for confidentially collecting, storing and processing information relevant to content delivery, comprising:

storing information relevant to content delivery on a local storage medium;

processing said information on a local processor;

transmitting said information to a central processor for aggregation;

aggregating said information for use in content delivery.

18. The method of claim 17, wherein said information is stored in encrypted form.

19. The method of claim 17, wherein said content is delivered to the user'"'"'s local system in advance.

20. The method of claim 17, further comprising storing said content locally on the user'"'"'s system until it is used.