Ranking online advertisement using product and seller reputation
First Claim
1. In a computing environment, a method comprising:
- processing a query;
ranking a set of information comprising a plurality of query-relevant content corresponding to advertisements based on product or service reputation or seller reputation, or a combination of product or service reputation and seller reputation; and
providing at least part of the set as ranked advertisement data based on the ranking, for including in a response to the query.
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Abstract
Described is a technology by which online advertisements for returning with a query response are ranked according to reputation. The reputation may correspond to a product or service and/or seller reputation. In one example, a set of relevant advertisement items are located and ranked using reputation data as a factor. For example, for each item, a ranking value is based on a mathematical combination of a product reputation score, a seller reputation score and a relevance score, with the items ranked by their computed values. The scores may be weighted differently. The reputation data may be mined from a review source, such as customer reviews available on the web. In one example implementation, a 3-gram model that considers terms in the review along with the two terms proceeding each term is used to analyze the reviews to determine whether each review is positive or negative with respect to the reputation.
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Citations
20 Claims
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1. In a computing environment, a method comprising:
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processing a query; ranking a set of information comprising a plurality of query-relevant content corresponding to advertisements based on product or service reputation or seller reputation, or a combination of product or service reputation and seller reputation; and providing at least part of the set as ranked advertisement data based on the ranking, for including in a response to the query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. In a computing environment, a system comprising:
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means for receiving a query and locating items of data corresponding to advertisements for product or services relevant to that query; a reputation ranking mechanism that ranks the items of data based on product or service reputation or seller reputation, or a combination of product or service reputation and seller reputation; and means for providing the items of data for returning as corresponding reputation-ranked advertisement data included in a response to the query. - View Dependent Claims (13, 14, 15, 16, 17)
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18. A computer-readable medium having computer-executable instructions, comprising:
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accessing a set of data items, each data item corresponding to an advertisement; and ranking at least part of the set of data items based on a combination of reputation data and relevance to a query or advertiser payment, or a combination of reputation data and both relevance to a query and advertiser payment. - View Dependent Claims (19, 20)
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Specification