System and Method for Providing Advertisements for Video Content in a Packet Based Network

• US 20080288973A1
• Filed: 05/18/2007
• Published: 11/20/2008
• Est. Priority Date: 05/18/2007
• Status: Abandoned Application

• Current Assignee: Utrom Processing Co LLC (Intellectual Ventures LLC)
• Original Assignee: Utrom Processing Co LLC (Intellectual Ventures LLC)
• Inventors: Carson, David V., Assaad, Simon A.
• Application Number:
  US11/750,665
• Publication Number:
  US 20080288973A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

A system and method of providing advertisements for video content in a packet based communication system is provided. In one embodiment, the method includes storing a plurality of advertisements in a memory, wherein each of the plurality of advertisements is configured to be displayed concurrently with a video player having a perimeter and each of the plurality of video advertisements is configured to be displayed adjacent the perimeter of the video player such as, for example, around the entire perimeter of the video player. The method further comprises receiving a plurality of requests for an advertisement from a plurality of clients and wherein each of the plurality of clients is displaying one of a plurality of web pages that form part of a plurality of web sites. Each of the plurality of web pages includes a hyperlink configured to cause video content to be presented in a video player and the plurality of requests are received as a result of actuation of the hyperlink included in the plurality of web pages. The method further includes transmitting one of the plurality of advertisements to each of the plurality of clients for display adjacent the perimeter of the video player. The video content, advertisements, and web pages may be transmitted to the clients via two or more different servers. A request for data resulting from actuation of a hyperlink associated with an advertisement may be logged and redirected to a content provider such as the advertiser.

Claims

1. A method of distributing advertisements with video content via a packet based network, comprising:

storing a plurality of advertisements in a memory;

wherein each of the plurality of advertisements is configured to be displayed concurrently with a video player having a perimeter and each of the plurality of advertisements is configured to be displayed adjacent the perimeter of the video player;

receiving a plurality of requests for an advertisement from a plurality of clients;

wherein each of the plurality of clients is displaying one of a plurality of web pages and wherein the plurality of web pages form part of a plurality of web sites,

wherein each of the plurality of web pages includes a hyperlink configured to cause video content to be presented in a video player;

wherein each of the plurality of requests is received as a result of actuation of the hyperlink included in one of the plurality of web pages; and

transmitting one of the plurality of advertisements to each of the plurality of clients for display adjacent the perimeter of the video player.

2. The method of claim 1, wherein the plurality of web pages are transmitted to the clients from one or more web servers and video content is transmitted to the clients by a remote server that is different from the one or more web servers.

3. The method of claim 1, further comprising selecting an advertisement from the plurality of advertisements for each of the plurality of requests.

4. The method of claim 1, wherein each of the plurality of advertisements includes an associated ad hyperlink, the method further comprising:

receiving a data request as a result of a user actuation of the hyperlink associated with the advertisement at a first server; and

storing information of the user actuation in a memory.

5. The method of claim 4, further comprising:

transmitting information of the data request from the first server;

receiving the information of the data request at a second server; and

transmitting content from the second server to a client initiating the data request.

6. The method of claim 1, further comprising transmitting video content to each of the plurality of clients from a first server and wherein said transmitting one of the plurality of advertisements is performed by a second server different from the first server.

7. The method of claim 1, wherein the video player and the advertisement are configured to be presented in a different browser window from the web page.

8. The method of claim 1, wherein the video player and the advertisement are configured to be displayed in different Cascading Style Sheet layers of the web pages displayed by the plurality of clients.

9. The method of claim 1, wherein the video player and the advertisement are configured to be presented by a flash application.

10. The method of claim 1, wherein the plurality of advertisement are configured to be displayed around the entire perimeter of the video player.

11. The method of claim 1, wherein different advertisements are transmitted to at least multiple clients.

12. The method of claim 1 further comprising:

storing a plurality of first advertisements in a memory;

wherein each of the plurality of first advertisements includes a plurality of sections configured to separate prior to presentation of the video content to reveal the video player; and

transmitting one of the plurality of first advertisements to at least some of the plurality of clients.

13. A method of presenting advertisements with video content via a packet based network, comprising:

at each of a plurality of clients;

receiving a web page that includes a first hyperlink to video content from a web server, the web page forming part of a web site;

transmitting a request for the video content;

receiving the video content;

presenting the video content in a video player on a display, the video player having a perimeter;

receiving an advertisement;

presenting the advertisement adjacent the perimeter of the video player and wherein the advertisement includes an associated ad hyperlink;

receiving a user actuation of the ad hyperlink; and

transmitting a request for data in response to the user actuation; and

wherein the web pages received by the plurality of clients form part of different web sites and the advertisements received and presented is the same advertisement for a first set of the plurality of clients and different for a second set of the plurality of clients.

14. The method of claim 13, further comprising:

receiving the request for data at a first server; and

storing information of the user actuation in a memory.

15. The method of claim 14, further comprising:

transmitting information of the request from the first server;

receiving the information of the request at a second server; and

transmitting content from the second server for presentation on the display.

16. The method of claim 13, further comprising

receiving user actuation of the hyperlink;

and

transmitting a request for the video content is in response to the user actuation of the first hyperlink.

17. The method of claim 16, further comprising transmitting an advertisement request in response to the user actuation of the first hyperlink.

18. The method of claim 17, wherein the request for the video content and the advertisement request are transmitted to different destinations.

19. The method of claim 17, further comprising:

at an second server;

storing a plurality of advertisements in a memory;

receiving the advertisement request;

selecting an advertisement from the plurality of advertisements; and

transmitting the selected advertisement for presentation on the display.

20. The method of claim 13, wherein the video player and the advertisement are presented in a different browser window from the web page.

21. The method of claim 13, wherein the video player and the advertisement are presented in different Cascading Style Sheet layers of the web page.

22. The method of claim 13, wherein the video player and the advertisement are presented by a flash application.

23. The method of claim 13, wherein presenting the advertisement adjacent the perimeter of the video player comprises presenting the advertisement around the entire perimeter of the video player.

24. The method of claim 13, further comprising

receiving a second advertisement;

presenting the second advertisement over the video player prior to said presenting the video content;

wherein said second advertisement includes a plurality of sections; and

revealing the video player as the plurality of sections of the second advertisement separate.

25. A method of presenting advertisements with video content via a packet based network, comprising:

storing a plurality of advertisements in a memory of a first server;

wherein each of the plurality of advertisements is configured to be displayed adjacent a perimeter of a video player;

storing a plurality of web pages on one or more web servers, wherein each web page forms part of a different web site and includes a hyperlink associated with video content;

wherein a plurality of the hyperlinks are associated with different video content;

transmitting the plurality of web pages to a plurality of clients from the one or more web servers;

receiving at the first server, from each of the plurality of clients, a request for an advertisement initiated as a result of actuation of the hyperlink associated with video content; and

for each received request, transmitting from the first server one of the plurality of advertisements to the client originating the request for display adjacent the perimeter of the video player.

26. The method of claim 25, further comprising transmitting the video content associated with the hyperlink from a second server to each of the plurality of clients, and wherein the second server is different from the one or more web servers transmitting the plurality of web pages that include the hyperlink.

27. The method of claim 25, wherein each of the plurality of advertisements includes an associated ad hyperlink, the method further comprising:

receiving a data request from a client as a result of a user actuation of the hyperlink associated with the advertisement at a second server; and

storing information of the user actuation in a memory.

28. The method of claim 27, further comprising:

transmitting information of the data request from the second server;

receiving the information of the data request at a third server; and

transmitting content from the third server to the client.

29. The method of claim 25, further comprising transmitting the video content to each of the plurality of clients from a second server that is different from the first server.

30. The method of claim 25, wherein the video player and the plurality of advertisements are configured to be displayed in different Cascading Style Sheet layers of the web page that includes the hyperlink.

31. The method of claim 25, wherein the video player and the advertisement are configured to be displayed by a flash application.

32. The method of claim 25, further comprising:

storing a plurality of first advertisements in a memory;

wherein each of the plurality of first advertisements includes a plurality of sections that are configured to separate prior to presentation of the video content to reveal the video player; and

for at least some of the received requests, transmitting one of the plurality of first advertisements to the client originating the request.

33. The method of claim 25, wherein each of the plurality of advertisements is configured to be displayed around the entire perimeter of the video player.

34. A method of presenting advertisements with video content via a packet based network, comprising:

storing a plurality of advertisements in a memory of a first server;

wherein each of the plurality of advertisements is configured to be displayed concurrently with a video player having a perimeter and each of the plurality of video advertisements is configured to be displayed around the entire perimeter of the video player;

storing a plurality of web pages on a plurality of web servers, wherein each web page includes a hyperlink associated with video content;

from each of the plurality of web servers, transmitting one or more of the plurality of web pages to a plurality of clients;

receiving, from each of the plurality of clients, a request for an advertisement initiated as a result of actuation of the hyperlink associated with video content; and

for each received request, transmitting one of the plurality of advertisements to the client originating the request for display around the entire perimeter of the video player.

35. The method of claim 34, further comprising transmitting the video content associated with the hyperlink from a second server to each of the plurality of clients, and wherein the second server is different from the plurality of web servers transmitting the one or more web pages.

36. The method of claim 34, wherein each of the plurality of advertisements includes an associated ad hyperlink, the method further comprising:

receiving a data request file from a client as a result of a user actuation of the hyperlink associated with the advertisement at a second server; and

storing information of the user actuation in a memory.

37. The method of claim 36, further comprising:

transmitting information of the data request from the second server;

receiving the information of the data request at a third server; and

transmitting content from the third server to the client.

38. The method of claim 34, further comprising transmitting the video content to each of the plurality of clients from a second server that is different from the first server.

39. The method of claim 34, wherein the video player and the plurality of advertisements are configured to be displayed in different Cascading Style Sheet layers of the web page that includes the hyperlink.

40. The method of claim 34, wherein the video player and the advertisement are configured to be presented by a flash application.

41. The method of claim 34, further comprising:

storing a plurality of first advertisements in a memory;

wherein each of the plurality of first advertisements includes a plurality of sections that are configured to separate prior to presentation of the video content to reveal the video player; and

for at least some of the received requests, transmitting one of the plurality of first advertisements to the client originating the request.

42. The method of claim 34, wherein the video player and the advertisement are configured to be presented by a flash application.