METHODS AND APPARATUS TO MONITOR IN-STORE MEDIA AND CONSUMER TRAFFIC RELATED TO RETAIL ENVIRONMENTS
First Claim
1. A method of monitoring a monitored establishment, comprising:
- presenting a survey to an auditor;
receiving a user-provided survey response indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor;
displaying instructions to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations; and
receiving and storing each of the plurality of shopper counts.
12 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus to monitor in-store media and consumer traffic related to retail environments are disclosed herein. In a disclosed example method to monitor a monitored establishment, a survey is presented to an auditor and a user-provided survey response is received indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor. Instructions are displayed to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations. The example method also involves receiving and storing each of the plurality of shopper counts.
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Citations
21 Claims
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1. A method of monitoring a monitored establishment, comprising:
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presenting a survey to an auditor; receiving a user-provided survey response indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor; displaying instructions to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations; and receiving and storing each of the plurality of shopper counts. - View Dependent Claims (2, 3, 4, 5)
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6. An apparatus to monitor a monitored establishment, comprising:
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a survey handler to present a survey to an auditor; a user input interface to receive a user-provided survey response indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor; an instructor to display instructions to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations; and a count collector to receive and store each of the plurality of shopper counts. - View Dependent Claims (7, 8, 9, 10)
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11. A machine accessible medium having instructions stored thereon that, when executed, cause a machine to:
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present a survey to an auditor; receive a user-provided survey response indicative of a condition in a monitored establishment that affects an accuracy of shopper count information provided by the auditor; display instructions to the auditor to sequentially move to a plurality of predetermined locations in the monitored establishment and collect a shopper count corresponding to each of the predetermined locations; and receive and store each of the plurality of shopper counts. - View Dependent Claims (12, 13, 14, 15)
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16. A method of monitoring a monitored establishment, comprising:
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determining a shopper traffic count based on in-person-based shopper count data and sensor-based shopper count data; receiving sales data indicative of sales associated with the monitored establishment; receiving information media data indicative of instances of presentations of information media in the monitored establishment; and determining a causal relationship between shopper traffic in the monitored establishment and the shopper traffic count data, the sales data, and the information media data. - View Dependent Claims (17, 18, 19, 20)
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21-36. -36. (canceled)
Specification