Methods of Processing and Segmenting Web Usage Information
First Claim
1. A method of evaluating behavioral targeting source data, said method comprising:
- creating a first behavioral targeting system with a first set of source data;
calculating a first performance metric value for said first behavioral targeting system using said first set of source data;
creating a second behavioral targeting system using said first set of source data plus an additional second source of data;
calculating a second performance metric value for said second behavioral targeting system using said first set of source data and said additional second source of data; and
determining a value of said additional source of data by comparing said second performance metric value to said first second performance metric value.
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Accused Products
Abstract
A current behavioral targeting system is first tested using a suite of test data. The output of the test is one or more performance metrics. Next, newly proposed behavioral targeting system created. The newly proposed behavioral targeting system is then evaluated using both the existing source data and a new source data. The evaluation of the newly proposed behavioral targeting system produces one or more performance metrics of the same type earlier calculated. Finally, the two sets of performance metrics are compared. The performance metric difference represents the impact of the new source data.
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Citations
19 Claims
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1. A method of evaluating behavioral targeting source data, said method comprising:
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creating a first behavioral targeting system with a first set of source data; calculating a first performance metric value for said first behavioral targeting system using said first set of source data; creating a second behavioral targeting system using said first set of source data plus an additional second source of data; calculating a second performance metric value for said second behavioral targeting system using said first set of source data and said additional second source of data; and determining a value of said additional source of data by comparing said second performance metric value to said first second performance metric value. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-readable medium, said computer-readable medium comprising a set of instructions for evaluating behavioral targeting source data, said set of instructions implementing the steps of:
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creating a first behavioral targeting system with a first set of source data; calculating a first performance metric value for said first behavioral targeting system using said first set of source data; creating a second behavioral targeting system using said first set of source data plus an additional second source of data; calculating a second performance metric value for said second behavioral targeting system using said first set of source data and said additional second source of data; and determining a value of said additional source of data by comparing said second performance metric value to said first second performance metric value. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method of evaluating behavioral targeting source data, said method comprising:
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creating a first behavioral targeting system with a first set of source data using a machine learning system; calculating a first performance metric value for said first behavioral targeting system using said first set of source data; creating a second behavioral targeting system using said first set of source data plus an additional second source of data using said machine learning system; calculating a second performance metric value for said second behavioral targeting system using said first set of source data and said additional second source of data; and determining a value of said additional source of data by comparing said second performance metric value to said first second performance metric value. - View Dependent Claims (16, 17, 18, 19)
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Specification