Techniques for Displaying One or More Advertisements

US 20080294503A1
Filed: 05/23/2008
Published: 11/27/2008
Est. Priority Date: 05/24/2007
Status: Abandoned Application

First Claim

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1. A process for displaying one or more individual advertisements, said process comprising:

(i) receiving a client identifier;

(ii) searching a database to identify a first group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier;

(iii) retrieving a second group of advertisements, wherein said second group of advertisements is selected from said first group of advertisements; and

(iv) sending a third group of advertisements to a remote device, wherein said third group of advertisements is selected from said second group of advertisements, such that said remote device displays said one or more individual advertisements selected from said third group of advertisements.

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Abstract

The invention relates to a system, device, computer readable medium, and process for displaying one or more individual advertisements based on attributes of one or more phone call related events.

Citations

242 Claims

1. A process for displaying one or more individual advertisements, said process comprising:
- (i) receiving a client identifier;
  
  (ii) searching a database to identify a first group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier;
  
  (iii) retrieving a second group of advertisements, wherein said second group of advertisements is selected from said first group of advertisements; and
  
  (iv) sending a third group of advertisements to a remote device, wherein said third group of advertisements is selected from said second group of advertisements, such that said remote device displays said one or more individual advertisements selected from said third group of advertisements.
- View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52)
- - 2. The process of claim 1, wherein said step of receiving includes receiving said client identifier from a client device.
  - 3. The process of claim 2, wherein said client device comprises at least one of a USB device, a DECT phone, a cellular phone, and a computer.
  - 4. The process of claim 2, wherein said client device comprises said remote device.
  - 5. The process of claim 2, wherein said remote device comprises said client device.
  - 6. The process of claim 1, wherein said step of receiving includes receiving said client identifier from a first processor based device.
  - 7. The process of claim 6, wherein said client device comprises said first processor based device.
  - 8. The process of claim 6, wherein said remote device comprises a second processor based device.
  - 9. The process of claim 1, wherein said step of receiving includes receiving said client identifier from a computer.
  - 10. The process of claim 1 wherein said database is housed in a transaction server.
  - 11. The process of claim 1, wherein said step of sending comprises sending a third group of advertisements to a remote device via a client device.
  - 12. The process of claim 1, wherein said remote device comprises at least one of a client device, a USB device, a DECT phone, a cellular phone, and a computer.
  - 13. The process of claim 1, wherein said remote device comprises a set top box coupled to at least one of a video screen and a television.
  - 14. The process of claim 13, wherein said set top box comprises at least one of a satellite box and a cable box.
  - 15. The process of claim 1, further comprising the step of obtaining location identifying information associated with said client identifier.
  - 16. The process of claim 15, wherein said location identifying information comprises at least one of an Internet protocol address, a zip code, a state, a municipality, a street address, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 17. The process of claim 16, wherein said location identifying information is the location identifying information where said client device is located at the time said location identifying information is obtained.
  - 18. The process of claim 16, wherein said location identifying information is the location identifying information registered with said client device.
  - 19. The process of claim 1, further comprising a step of retrieving demographic information associated with said client identifier.
  - 20. The process of claim 19, wherein said demographic information comprises at least one of the age of a person, the employment status of a person, the gender of a person, the income of a person, the marital status of a person, and location identifying information associated with a person.
  - 21. The process of claim 19, further comprising searching a database to identify a first group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event and to demographic information associated with said client identifier.
  - 22. The process of claim 19, wherein said second group of advertisements is selected from said first group of advertisements based on said demographic information associated with said client identifier.
  - 23. The process of claim 19, wherein said third group of advertisements is selected from said second group of advertisements based on said demographic information associated with said client identifier.
  - 24. The process of claim 19, wherein said one or more individual advertisements is selected from said third of advertisements based on said demographic information associated with said client identifier.
  - 25. The process of claim 1, wherein said phone call related event comprises at least one of establishing a telephone connection, entering digits into a contact list, entering digits into a phone device, and entering digits into a phone device in anticipation of establishing a telephone connection.
  - 26. The process of claim 1, wherein said client identifier comprises at least one of a customer identifier, a serial number associated with said client device, a password, a customer phone number, an Internet Protocol Address, and a media access control address.
  - 27. The process of claim 1, wherein said first group of advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 28. The process of claim 1, where said second group of advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 29. The process of claim 1, where said third group of advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 30. The process of claim 1, where said second group of advertisements comprises the same one or more individual advertisements as said first group of advertisements.
  - 31. The process of claim 1, where said third group of advertisements comprises the same one or more individual advertisements as said second group of advertisements.
  - 32. The process of claim 1, where said third group of advertisements comprises the same one or more individual advertisements as said first group of advertisements.
  - 33. The process of claim 1, where said first group of advertisements comprises one advertisement.
  - 34. The process of claim 1, where said second group of advertisements comprises one advertisement.
  - 35. The process of claim 1, where said third group of advertisements comprises one advertisement.
  - 36. The process of claim 1, wherein data of said database is stored in a memory.
  - 37. The process of claim 36, wherein data of said database is stored in a memory accessible by a second processor-based device.
  - 38. The process of claim 36, wherein said first processor-based device is coupled via at least one communications network to a second processor-based device.
  - 39. The process of claim 36, wherein said first processor-based device is coupled via at least one data network to a second processor-based device.
  - 40. The process of claim 39, wherein said data network is a packet-switched network.
  - 41. The process of claim 1, further comprising a step of determining whether said client identifier is an authorized client identifier.
  - 42. The process of claim 38, wherein communication between said first processor-based device and said second processor-based device is by hypertext transfer protocol.
  - 43. The process of claim 38, wherein communication between said first processor-based device and said second processor-based device is implemented via TCP/IP protocol.
  - 44. The process of claim 1, wherein said database is a relational database.
  - 45. The process of claim 1, wherein said attributes comprise at least one of customer proprietary network information, an area code, a phone number, a phone number exchange, one or more business categories, a business name, a zip code, a state, a municipality, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 46. The process of claim 45, wherein said area code is the area code dialed.
  - 47. The process of claim 45, wherein said phone number is the phone number dialed.
  - 48. The process of claim 45, wherein said phone number exchange is the phone number exchange dialed.
  - 49. The process of claim 1, further comprising the step of:
    - (v) conveying information related to said phone call related event to a third party via a network to facilitate advertisement selection.
  - 50. The process of claim 49, wherein said third party is a cable television provider.
  - 51. The process of claim 49, wherein said third party is a satellite television provider.
  - 52. The process of claim 49, wherein said third party is a third party display.

53. A computer-readable medium having computer-executable instructions stored thereon for performing a method of displaying one or more individual advertisements, said method comprising:
- (i) receiving a client identifier;
  
  (ii) searching a database to identify a first group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier;
  
  (iii) retrieving a second group of advertisements, wherein said second group of advertisements is selected from said first group of advertisements; and
  
  (iv) sending a third group of advertisements to a remote device, wherein said third group of advertisements is selected from said second group of advertisements, such that said remote device displays said one or more individual advertisements selected from said third group of advertisements.
- View Dependent Claims (54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104)
- - 54. The computer-readable medium of claim 53, wherein said step of receiving includes receiving said client identifier from a client device.
  - 55. The computer-readable medium of claim 54, wherein said client device comprises at least one of a USB device, a DECT phone, a cellular phone, and a computer.
  - 56. The computer-readable medium of claim 54, wherein said client device comprises said remote device.
  - 57. The computer-readable medium of claim 54, wherein said remote device comprises said client device.
  - 58. The computer-readable medium of claim 53, wherein said step of receiving includes receiving said client identifier from a first processor based device.
  - 59. The computer-readable medium of claim 58, wherein said client device comprises said first processor based device.
  - 60. The computer-readable medium of claim 58, wherein said remote device comprises a second processor based device.
  - 61. The computer-readable medium of claim 53, wherein said step of receiving includes receiving said client identifier from a computer.
  - 62. The computer-readable medium of claim 53 wherein said database is housed in a transaction server.
  - 63. The computer-readable medium of claim 53, wherein said step of sending comprises sending a third group of advertisements to a remote device via a client device.
  - 64. The computer-readable medium of claim 53, wherein said remote device comprises at least one of a client device, a USB device, a DECT phone, a cellular phone, and a computer.
  - 65. The computer-readable medium of claim 53, wherein said remote device comprises a set top box coupled to at least one of a video screen and a television.
  - 66. The computer-readable medium of claim 65, wherein said set top box comprises at least one of a satellite box and a cable box.
  - 67. The computer-readable medium of claim 53, further comprising the step of obtaining location identifying information associated with said client identifier.
  - 68. The computer-readable medium of claim 67, wherein said location identifying information comprises at least one of an Internet protocol address, a zip code, a state, a municipality, a street address, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 69. The computer-readable medium of claim 68, wherein said location identifying information is the location identifying information where said client device is located at the time said location identifying information is obtained.
  - 70. The computer-readable medium of claim 68, wherein said location identifying information is the location identifying information registered with said client device.
  - 71. The computer-readable medium of claim 53, further comprising a step of retrieving demographic information associated with said client identifier.
  - 72. The computer-readable medium of claim 71, wherein said demographic information comprises at least one of the age of a person, the employment status of a person, the gender of a person, the income of a person, the marital status of a person, and location identifying information associated with a person.
  - 73. The computer-readable medium of claim 71, further comprising searching a database to identify a first group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event and to demographic information associated with said client identifier.
  - 74. The computer-readable medium of claim 71, wherein said second group of advertisements is selected from said first group of advertisements based on said demographic information associated with said client identifier.
  - 75. The computer-readable medium of claim 71, wherein said third group of advertisements is selected from said second group of advertisements based on said demographic information associated with said client identifier.
  - 76. The computer-readable medium of claim 71, wherein said one or more individual advertisements is selected from said third of advertisements based on said demographic information associated with said client identifier.
  - 77. The computer-readable medium of claim 53, wherein said phone call related event comprises at least one of establishing a telephone connection, entering digits into a contact list, entering digits into a phone device, and entering digits into a phone device in anticipation of establishing a telephone connection.
  - 78. The computer-readable medium of claim 53, wherein said client identifier comprises at least one of a customer identifier, a serial number associated with said client device, a password, a customer phone number, an Internet Protocol Address, and a media access control address.
  - 79. The computer-readable medium of claim 53, wherein said first group of advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 80. The computer-readable medium of claim 53, where said second group of advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 81. The computer-readable medium of claim 53, where said third group of advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 82. The computer-readable medium of claim 53, where said second group of advertisements comprises the same one or more individual advertisements as said first group of advertisements.
  - 83. The computer-readable medium of claim 53, where said third group of advertisements comprises the same one or more individual advertisements as said second group of advertisements.
  - 84. The computer-readable medium of claim 53, where said third group of advertisements comprises the same one or more individual advertisements as said first group of advertisements.
  - 85. The computer-readable medium of claim 53, where said first group of advertisements comprises one advertisement.
  - 86. The computer-readable medium of claim 53, where said second group of advertisements comprises one advertisement.
  - 87. The computer-readable medium of claim 53, where said third group of advertisements comprises one advertisement.
  - 88. The computer-readable medium of claim 53, wherein data of said database is stored in a memory.
  - 89. The computer-readable medium of claim 88, wherein data of said database is stored in a memory accessible by a second processor-based device.
  - 90. The computer-readable medium of claim 88, wherein said first processor-based device is coupled via at least one communications network to a second processor-based device.
  - 91. The computer-readable medium of claim 88, wherein said first processor-based device is coupled via at least one data network to a second processor-based device.
  - 92. The computer-readable medium of claim 91, wherein said data network is a packet-switched network.
  - 93. The computer-readable medium of claim 53, further comprising a step of determining whether said client identifier is an authorized client identifier.
  - 94. The computer-readable medium of claim 90, wherein communication between said first processor-based device and said second processor-based device is by hypertext transfer protocol.
  - 95. The computer-readable medium of claim 90, wherein communication between said first processor-based device and said second processor-based device is implemented via TCP/IP protocol.
  - 96. The computer-readable medium of claim 53, wherein said database is a relational database.
  - 97. The computer-readable medium of claim 53, wherein said attributes comprise at least one of customer proprietary network information, an area code, a phone number, a phone number exchange, one or more business categories, a business name, a zip code, a state, a municipality, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 98. The computer-readable medium of claim 97, wherein said area code is the area code dialed.
  - 99. The computer-readable medium of claim 97, wherein said phone number is the phone number dialed.
  - 100. The computer-readable medium of claim 97, wherein said phone number exchange is the phone number exchange dialed.
  - 101. The computer-readable medium of claim 53, further comprising the step of:
    - (v) conveying information related to said phone call related event to a third party via a network to facilitate advertisement selection.
  - 102. The computer-readable medium of claim 101, wherein said third party is a cable television provider.
  - 103. The computer-readable medium of claim 101, wherein said third party is a satellite television provider.
  - 104. The computer-readable medium of claim 101, wherein said third party is a third party display.

105. A process for displaying one or more individual advertisements, said process comprising:
- (i) receiving a client identifier;
  
  (ii) searching a database to identify a group of one or more advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier;
  
  (iii) retrieving said group of one or more advertisements from said database; and
  
  (iv) sending said group of one or more advertisements to a remote device, wherein said remote device displays said one or more individual advertisements selected from said group.
- View Dependent Claims (106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146)
- - 106. The process of claim 105, wherein said step of receiving includes receiving said client identifier from a client device.
  - 107. The process of claim 106, wherein said client device comprises at least one of a USB device, a DECT phone, a cellular phone, and a computer.
  - 108. The process of claim 106, wherein said client device comprises said remote device.
  - 109. The process of claim 106, wherein said remote device comprises said client device.
  - 110. The process of claim 105, wherein said step of receiving includes receiving said client identifier from a first processor based device.
  - 111. The process of claim 110, wherein said client device comprises said first processor based device.
  - 112. The process of claim 110, wherein said remote device comprises a second processor based device.
  - 113. The process of claim 105, wherein said step of receiving includes receiving said client identifier from a computer.
  - 114. The process of claim 105, wherein said database is housed in a transaction server.
  - 115. The process of claim 105, wherein said step of sending comprises sending said group of advertisements to a remote device via a client device.
  - 116. The process of claim 105, wherein said remote device comprises at least one of a client device, a USB device, a DECT phone, a cellular phone, and a computer.
  - 117. The process of claim 105, wherein said remote device comprises a set top box coupled to at least one of a video screen and a television.
  - 118. The process of claim 117, wherein said set top box comprises at least one of a satellite box and a cable box.
  - 119. The process of claim 105, further comprising the step of obtaining location identifying information associated with said client identifier.
  - 120. The process of claim 119, wherein said location identifying information comprises at least one of an Internet protocol address, a zip code, a state, a municipality, a street address, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 121. The process of claim 120, wherein said location identifying information is the location identifying information where said client device is located at the time said location identifying information is obtained.
  - 122. The process of claim 120, wherein said location identifying information is the location identifying information registered with said client device.
  - 123. The process of claim 105, further comprising a step of retrieving demographic information associated with said client identifier.
  - 124. The process of claim 123, wherein said demographic information comprises at least one of the age of a person, the employment status of a person, the gender of a person, the income of a person, the marital status of a person, and location identifying information associated with a person.
  - 125. The process of claim 123, further comprising searching a database to identify a group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event and to demographic information associated with said client identifier.
  - 126. The process of claim 105, wherein said phone call related event comprises at least one of establishing a telephone connection, entering digits into a contact list, entering digits into a phone device, and entering digits into a phone device in anticipation of establishing a telephone connection.
  - 127. The process of claim 105, wherein said client identifier comprises at least one of a customer identifier, a serial number associated with said client device, a password, a customer phone number, an Internet Protocol Address, and a media access control address.
  - 128. The process of claim 105, wherein said group of one or more advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 129. The process of claim 105, where said group of one or more advertisements comprises one advertisement.
  - 130. The process of claim 105, wherein data of said database is stored in a memory.
  - 131. The process of claim 130, wherein data of said database is stored in a memory accessible by a second processor-based device.
  - 132. The process of claim 130, wherein said first processor-based device is coupled via at least one communications network to a second processor-based device.
  - 133. The process of claim 130, wherein said first processor-based device is coupled via at least one data network to a second processor-based device.
  - 134. The process of claim 133, wherein said data network is a packet-switched network.
  - 135. The process of claim 105, further comprising a step of determining whether said client identifier is an authorized client identifier.
  - 136. The process of claim 132, wherein communication between said first processor-based device and said second processor-based device is by hypertext transfer protocol.
  - 137. The process of claim 132, wherein communication between said first processor-based device and said second processor-based device is implemented via TCP/IP protocol.
  - 138. The process of claim 105, wherein said database is a relational database.
  - 139. The process of claim 105, wherein said attributes comprise at least one of customer proprietary network information, an area code, a phone number, a phone number exchange, one or more business categories, a business name, a zip code, a state, a municipality, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 140. The process of claim 139, wherein said area code is the area code dialed.
  - 141. The process of claim 139, wherein said phone number is the phone number dialed.
  - 142. The process of claim 139, wherein said phone number exchange is the phone number exchange dialed.
  - 143. The process of claim 105, further comprising the step of:
    - (v) conveying information related to said phone call related event to a third party via a network to facilitate advertisement selection.
  - 144. The process of claim 143, wherein said third party is a cable television provider.
  - 145. The process of claim 143, wherein said third party is a satellite television provider.
  - 146. The process of claim 143, wherein said third party is a third party display.

147. A computer-readable medium having computer-executable instructions stored thereon for performing a method of displaying one or more individual advertisements, said method comprising:
- (i) receiving a client identifier;
  
  (ii) searching a database to identify a group of one or more advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier;
  
  (iii) retrieving said group of one or more advertisements from said database; and
  
  (iv) sending said group of one or more advertisements to a remote device, wherein said remote device displays said one or more individual advertisements selected from said group.
- View Dependent Claims (148, 149, 150, 151, 152, 153, 154, 155, 156, 157, 158, 159, 160, 161, 162, 163, 164, 165, 166, 167, 168, 169, 170, 171, 172, 173, 174, 175, 176, 177, 178, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188)
- - 148. The computer-readable medium of claim 147, wherein said step of receiving includes receiving said client identifier from a client device.
  - 149. The computer-readable medium of claim 148, wherein said client device comprises at least one of a USB device, a DECT phone, a cellular phone, and a computer.
  - 150. The computer-readable medium of claim 148, wherein said client device comprises said remote device.
  - 151. The computer-readable medium of claim 148, wherein said remote device comprises said client device.
  - 152. The computer-readable medium of claim 147, wherein said step of receiving includes receiving said client identifier from a first processor based device.
  - 153. The computer-readable medium of claim 152, wherein said client device comprises said first processor based device.
  - 154. The computer-readable medium of claim 152, wherein said remote device comprises a second processor based device.
  - 155. The computer-readable medium of claim 147, wherein said step of receiving includes receiving said client identifier from a computer.
  - 156. The computer-readable medium of claim 147, wherein said database is housed in a transaction server.
  - 157. The computer-readable medium of claim 147, wherein said step of sending comprises sending said group of advertisements to a remote device via a client device.
  - 158. The computer-readable medium of claim 147, wherein said remote device comprises at least one of a client device, a USB device, a DECT phone, a cellular phone, and a computer.
  - 159. The computer-readable medium of claim 147, wherein said remote device comprises a set top box coupled to at least one of a video screen and a television.
  - 160. The computer-readable medium of claim 159, wherein said set top box comprises at least one of a satellite box and a cable box.
  - 161. The computer-readable medium of claim 147, further comprising the step of obtaining location identifying information associated with said client identifier.
  - 162. The computer-readable medium of claim 161, wherein said location identifying information comprises at least one of an Internet protocol address, a zip code, a state, a municipality, a street address, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 163. The computer-readable medium of claim 162, wherein said location identifying information is the location identifying information where said client device is located at the time said location identifying information is obtained.
  - 164. The computer-readable medium of claim 162, wherein said location identifying information is the location identifying information registered with said client device.
  - 165. The computer-readable medium of claim 147, further comprising a step of retrieving demographic information associated with said client identifier.
  - 166. The computer-readable medium of claim 165, wherein said demographic information comprises at least one of the age of a person, the employment status of a person, the gender of a person, the income of a person, the marital status of a person, and location identifying information associated with a person.
  - 167. The computer-readable medium of claim 165, further comprising searching a database to identify a group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event and to demographic information associated with said client identifier.
  - 168. The computer-readable medium of claim 147, wherein said phone call related event comprises at least one of establishing a telephone connection, entering digits into a contact list, entering digits into a phone device, and entering digits into a phone device in anticipation of establishing a telephone connection.
  - 169. The computer-readable medium of claim 147, wherein said client identifier comprises at least one of a customer identifier, a serial number associated with said client device, a password, a customer phone number, an Internet Protocol Address, and a media access control address.
  - 170. The computer-readable medium of claim 147, wherein said group of one or more advertisements comprises all of said one or more individual advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
  - 171. The computer-readable medium of claim 147, where said group of one or more advertisements comprises one advertisement.
  - 172. The computer-readable medium of claim 147, wherein data of said database is stored in a memory.
  - 173. The computer-readable medium of claim 172, wherein data of said database is stored in a memory accessible by a second processor-based device.
  - 174. The computer-readable medium of claim 172, wherein said first processor-based device is coupled via at least one communications network to a second processor-based device.
  - 175. The computer-readable medium of claim 172, wherein said first processor-based device is coupled via at least one data network to a second processor-based device.
  - 176. The computer-readable medium of claim 175, wherein said data network is a packet-switched network.
  - 177. The computer-readable medium of claim 147, further comprising a step of determining whether said client identifier is an authorized client identifier.
  - 178. The process of claim 174, wherein communication between said first processor-based device and said second processor-based device is by hypertext transfer protocol.
  - 179. The computer-readable medium of claim 174, wherein communication between said first processor-based device and said second processor-based device is implemented via TCP/IP protocol.
  - 180. The computer-readable medium of claim 147, wherein said database is a relational database.
  - 181. The computer-readable medium of claim 147, wherein said attributes comprise at least one of customer proprietary network information, an area code, a phone number, a phone number exchange, one or more business categories, a business name, a zip code, a state, a municipality, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 182. The computer-readable medium of claim 181, wherein said area code is the area code dialed.
  - 183. The computer-readable medium of claim 181, wherein said phone number is the phone number dialed.
  - 184. The computer-readable medium of claim 181, wherein said phone number exchange is the phone number exchange dialed.
  - 185. The computer-readable medium of claim 147, further comprising the step of:
    - (v) conveying information related to said phone call related event to a third party via a network to facilitate advertisement selection.
  - 186. The computer-readable medium of claim 185, wherein said third party is a cable television provider.
  - 187. The computer-readable medium of claim 185, wherein said third party is a satellite television provider.
  - 188. The computer-readable medium of claim 185, wherein said third party is a third party display.

189. A process for displaying one or more individual advertisements, said process comprising:
- (i) transmitting a client identifier to a server; and
  
  (ii) receiving at least one advertisement, wherein said at least one advertisement corresponds to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
- View Dependent Claims (190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 204, 205, 206, 207, 208, 209, 210, 211, 212, 213, 214)
- - 190. The process of claim 189, wherein said step of transmitting includes transmitting said client identifier from a client device.
  - 191. The process of claim 190, wherein said client device comprises at least one of a USB device, a DECT phone, a cellular phone, and a computer.
  - 192. The process of claim 190, wherein said client device comprises said remote device.
  - 193. The process of claim 190, wherein said remote device comprises said client device.
  - 194. The process of claim 189, wherein said step of transmitting includes transmitting said client identifier from a first processor based device.
  - 195. The process of claim 194, wherein said client device comprises said first processor based device.
  - 196. The process of claim 194, wherein said remote device comprises a second processor based device.
  - 197. The process of claim 189, wherein said step of transmitting includes transmitting said client identifier from a computer.
  - 198. The process of claim 189, further comprising the step of sending at least one advertisement to a remote device.
  - 199. The process of claim 189, wherein said remote device comprises at least one of a client device, a USB device, a DECT phone, a cellular phone, and a computer.
  - 200. The process of claim 189, wherein said remote device comprises a set top box coupled to at least one of a video screen and a television.
  - 201. The process of claim 200, wherein said set top box comprises at least one of a satellite box and a cable box.
  - 202. The process of claim 189, further comprising the step of sending location identifying information associated with said client identifier.
  - 203. The process of claim 202, wherein said location identifying information comprises at least one of an Internet protocol address, a zip code, a state, a municipality, a street address, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 204. The process of claim 203, wherein said location identifying information is the location identifying information where said client device is located at the time said location identifying information is sent.
  - 205. The process of claim 203, wherein said location identifying information is the location identifying information registered with said client device.
  - 206. The process of claim 189, further comprising a step of sending demographic information associated with said client identifier.
  - 207. The process of claim 206, wherein said demographic information comprises at least one of the age of a person, the employment status of a person, the gender of a person, the income of a person, the marital status of a person, and location identifying information associated with a person.
  - 208. The process of claim 189, wherein said phone call related event comprises at least one of establishing a telephone connection, entering digits into a contact list, entering digits into a phone device, and entering digits into a phone device in anticipation of establishing a telephone connection.
  - 209. The process of claim 189, wherein said client identifier comprises at least one of a customer identifier, a serial number associated with said client device, a password, a customer phone number, an Internet Protocol Address, and a media access control address.
  - 210. The process of claim 189, further comprising a step of obtaining notification that said client identifier is an authorized client identifier.
  - 211. The process of claim 189, wherein said attributes comprise at least one of customer proprietary network information, an area code, a phone number, a phone number exchange, one or more business categories, a business name, a zip code, a state, a municipality, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 212. The process of claim 211, wherein said area code is the area code dialed.
  - 213. The process of claim 211, wherein said phone number is the phone number dialed.
  - 214. The process of claim 211, wherein said phone number exchange is the phone number exchange dialed.

215. A computer-readable medium having computer-executable instructions stored thereon for performing a method of displaying one or more individual advertisements, said method comprising:
- (i) transmitting a client identifier to a server; and
  
  (ii) receiving at least one advertisement, wherein said at least one advertisement corresponds to one or more parameters defining the attributes of a phone call related event associated with said client identifier.
- View Dependent Claims (216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 237, 238, 239, 240)
- - 216. The computer-readable medium of claim 215, wherein said step of transmitting includes transmitting said client identifier from a client device.
  - 217. The computer-readable medium of claim 216, wherein said client device comprises at least one of a USB device, a DECT phone, a cellular phone, and a computer.
  - 218. The computer-readable medium of claim 216, wherein said client device comprises said remote device.
  - 219. The computer-readable medium of claim 216, wherein said remote device comprises said client device.
  - 220. The computer-readable medium of claim 215, wherein said step of transmitting includes transmitting said client identifier from a first processor based device.
  - 221. The computer-readable medium of claim 220, wherein said client device comprises said first processor based device.
  - 222. The computer-readable medium of claim 220, wherein said remote device comprises a second processor based device.
  - 223. The computer-readable medium of claim 215, wherein said step of transmitting includes transmitting said client identifier from a computer.
  - 224. The computer-readable medium of claim 215, further comprising the step of sending at least one advertisement to a remote device.
  - 225. The computer-readable medium of claim 215, wherein said remote device comprises at least one of a client device, a USB device, a DECT phone, a cellular phone, and a computer.
  - 226. The computer-readable medium of claim 215, wherein said remote device comprises a set top box coupled to at least one of a video screen and a television.
  - 227. The computer-readable medium of claim 226, wherein said set top box comprises at least one of a satellite box and a cable box.
  - 228. The computer-readable medium of claim 215, further comprising the step of sending location identifying information associated with said client identifier.
  - 229. The computer-readable medium of claim 228, wherein said location identifying information comprises at least one of an Internet protocol address, a zip code, a state, a municipality, a street address, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 230. The computer-readable medium of claim 229, wherein said location identifying information is the location identifying information where said client device is located at the time said location identifying information is sent.
  - 231. The computer-readable medium of claim 229, wherein said location identifying information is the location identifying information registered with said client device.
  - 232. The computer-readable medium of claim 215, further comprising a step of sending demographic information associated with said client identifier.
  - 233. The computer-readable medium of claim 232, wherein said demographic information comprises at least one of the age of a person, the employment status of a person, the gender of a person, the income of a person, the marital status of a person, and location identifying information associated with a person.
  - 234. The computer-readable medium of claim 215, wherein said phone call related event comprises at least one of establishing a telephone connection, entering digits into a contact list, entering digits into a phone device, and entering digits into a phone device in anticipation of establishing a telephone connection.
  - 235. The computer-readable medium of claim 215, wherein said client identifier comprises at least one of a customer identifier, a serial number associated with said client device, a password, a customer phone number, an Internet Protocol Address, and a media access control address.
  - 236. The computer-readable medium of claim 215, further comprising a step of obtaining notification that said client identifier is an authorized client identifier.
  - 237. The computer-readable medium of claim 215, wherein said attributes comprise at least one of customer proprietary network information, an area code, a phone number, a phone number exchange, one or more business categories, a business name, a zip code, a state, a municipality, latitude and longitude coordinates, global positioning system coordinates, and information defining an area based on certain market characteristics.
  - 238. The computer-readable medium of claim 237, wherein said area code is the area code dialed.
  - 239. The computer-readable medium of claim 237, wherein said phone number is the phone number dialed.
  - 240. The computer-readable medium of claim 237, wherein said phone number exchange is the phone number exchange dialed.

241. A first device capable of receiving one or more individual advertisements to display, said first device comprising:
- a processor component configured to control the transmission of a client identifier to a server that identifies advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with said client identifier;
  
  said processor component receiving a first group of advertisements and sending a second group of advertisements to a display device,wherein said second group of advertisements is selected from said first group of advertisement.

242. A system for displaying one or more individual advertisements comprising:
- a database containing a pool of advertisements; and
  
  a processor based device having a memory, said memory storing data of said database, wherein said processor-based device is configured to conduct a search of said database to identify a first group of advertisements corresponding to one or more parameters defining the attributes of a phone call related event associated with a client identifier;
  
  retrieve a second group of advertisements from said database, wherein said second group of advertisements is selected from said first group of advertisements, and then send a third group of advertisements to a remote device, wherein said third group of advertisements is selected from said second group of advertisements, such that said remote device displays said one or more individual advertisements selected from said second group of advertisements.

Specification

Resources

Litigation Campaign Assessment

Current Assignee
YMAX Communications Corporation (B. Riley Financial, Inc.)
Original Assignee
YMAX Communications Corporation (B. Riley Financial, Inc.)
Inventors
Borislow, Daniel M., Wood, Gregory L.

Application Number

US12/126,794
Publication Number

US 20080294503A1
Time in Patent Office

Days
Field of Search
US Class Current

705/14.54
CPC Class Codes

G06Q 30/02   Marketing; Price estimation...

G06Q 30/0209   Incentive being awarded or ...

G06Q 30/0256   User search

Techniques for Displaying One or More Advertisements

First Claim

1 Assignment

0 Petitions

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Abstract

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242 Claims

Specification

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Techniques for Displaying One or More Advertisements

First Claim

1 Assignment

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Subscription Required

0 Petitions

Subscription Required

Accused Products

Subscription Required

Abstract

Citations

242 Claims

Specification

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Solutions

Use Cases

Quick Links