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DETERMINING ADVERTISING EFFECTIVENESS

  • US 20080294509A1
  • Filed: 05/22/2007
  • Published: 11/27/2008
  • Est. Priority Date: 05/22/2007
  • Status: Abandoned Application
First Claim
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1. A method of determining the effectiveness of an advertisement, the method comprising:

  • receiving the advertisement and an incentive;

    presenting the advertisement in connection with the incentive and a first identifier; and

    generating the first identifier unique to the presenting, such that when the incentive is redeemed, data indicative of the incentive being redeemed correlates to the first identifier.

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