DETERMINING ADVERTISING EFFECTIVENESS
First Claim
1. A method of determining the effectiveness of an advertisement, the method comprising:
- receiving the advertisement and an incentive;
presenting the advertisement in connection with the incentive and a first identifier; and
generating the first identifier unique to the presenting, such that when the incentive is redeemed, data indicative of the incentive being redeemed correlates to the first identifier.
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Accused Products
Abstract
The effectiveness of an advertisement may be determined. The advertisement and an incentive may be received at a data server. An online request from a consumer for a product may be received. The product may correspond to the incentive. The advertisement may be presented to a consumer. The advertisement may be presented in connection with the incentive and a first identifier. The first identifier may be generated unique to the presentation of the advertisement. The first identifier may include a bar code. When the incentive is redeemed, data indicative of the incentive being redeemed may be correlated to the first identifier. The incentive may be redeemed at a physical store, at an online store, and the like. First data indicative of the incentive being redeemed may be received. The first data may be correlated with the first identifier. The advertisement may be correlated to the redemption of the incentive.
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Citations
24 Claims
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1. A method of determining the effectiveness of an advertisement, the method comprising:
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receiving the advertisement and an incentive; presenting the advertisement in connection with the incentive and a first identifier; and generating the first identifier unique to the presenting, such that when the incentive is redeemed, data indicative of the incentive being redeemed correlates to the first identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for determining the effectiveness of an advertisement, the system comprising:
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a datastore that stores an advertisement and an incentive; a processor that presents the advertisement in connection with the incentive, the incentive comprising a first identifier and that generates the first identifier unique to the presenting, such that when the incentive is redeemed, data indicative of the incentive being redeemed correlates to the first identifier. - View Dependent Claims (19, 20, 21, 22, 23)
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24. A computer-readable storage medium for determining the effectiveness of an advertisement, the computer readable storage medium having stored thereon computer executable instructions to perform a method comprising:
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receiving the advertisement and an incentive; presenting the advertisement in connection with the incentive and a first identifier; and generating the first identifier unique to the presenting, such that when the incentive is redeemed, data indicative of the incentive being redeemed correlates to the first identifier.
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Specification