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DETERMINING ADVERTISING EFFECTIVENESS

  • US 20080294510A1
  • Filed: 05/22/2007
  • Published: 11/27/2008
  • Est. Priority Date: 05/22/2007
  • Status: Abandoned Application
First Claim
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1. A method of determining the effectiveness of an advertisement, the method comprising:

  • presenting the advertisement in connection with the incentive, the incentive comprising a first identifier of the presenting;

    receiving first data indicative of the incentive being redeemed; and

    correlating the first identifier and the first data.

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