INCENTIVIZING CONSUMER PURCHASES

• US 20080294511A1
• Filed: 05/22/2007
• Published: 11/27/2008
• Est. Priority Date: 05/22/2007
• Status: Abandoned Application

• Current Assignee: Frank Robert Gussoni
• Original Assignee: Frank Robert Gussoni
• Inventors: Gussoni, Frank Robert
• Application Number:
  US11/751,700
• Publication Number:
  US 20080294511A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

A system and method for directing a consumer to a first location is disclosed. The system may include a datastore and a processor. The datastore may store first data indicative of a product, a first location, and an incentive. The incentive may be redeemable at the first location. The processor may be in communication with the datastore. The processor may receive an online request for the product from the consumer. The consumer may be presented with a description of the product and a video associated with the product. The processor may present to the consumer second data indicative of the incentive and the first location. The second data may reference the online request. The second data may be presented in a printable form.

Claims

1. A method for directing a consumer to a first location, the method comprising:

receiving first data indicative of a product, a first location, and an incentive, wherein the incentive is redeemable at the first location;

receiving an online request for the product from the consumer;

presenting to the consumer second data indicative of the incentive and the first location, wherein the second data relates to the receiving the online request.

2. The method of claim 1, wherein the first location comprises a physical store.

3. The method of claim 1, wherein the incentive comprises a percentage discount.

4. The method of claim 1, wherein the incentive comprises a reduction in price.

5. The method of claim 1, wherein the incentive comprises special financing.

6. The method of claim 1, wherein the incentive is provided by a supplier of the product, and wherein the second data is indicative of a second incentive that is provided by a retailer of the product.

7. The method of claim 1, wherein the first location comprises a plurality of physical stores.

8. The method of claim 1, further comprising presenting at least one of a video or an audio associated with the product to the consumer.

9. The method of claim 1, wherein the receiving an online request comprises selecting a product by supplier.

10. The method of claim 1, wherein the receiving an online request comprises selecting a product by product type.

11. The method of claim 1, wherein the receiving an online request comprises receiving search terms from the consumer.

12. The method of claim 1, wherein the presenting comprises presenting in a printable form.

13. The method of claim 1, further comprising storing a profile associated with the consumer.

14. The method of claim 13, wherein the second data is linked to the profile.

15. The method of claim 1, wherein the incentive is determined based on a rule set.

16. The method of claim 15, wherein the rule set relates to the online request history of the consumer.

17. The method of claim 1, further comprising receiving indication of redemption of the incentive.

18. The method of claim 1, wherein the second data relates to the receiving the online request by an identification code.

19. The method of claim 18, further comprising reporting the identification code.

20. A system for directing a consumer to a first location, the system comprising:

a datastore that stores first data indicative of a product, a first location, and an incentive, wherein the incentive is redeemable at the first location; and

a processor in communication with the datastore, wherein the processor receives an online request for the product from the consumer and presents to the consumer second data indicative of the incentive and the first location, wherein the second data relates to the online request.

21. The system of claim 20, wherein the first location comprises a physical store.

22. The system of claim 20, wherein the incentive is determined based on a rule set.

23. The system of claim 20, wherein the rule set considers the online request history of the consumer.

24. The system of claim 20, wherein the incentive comprises a percentage discount.

25. The system of claim 20, wherein the incentive comprises a reduction in price.

26. The method of claim 20, wherein the incentive comprises special financing.

27. The system of claim 20, wherein the processor presents a description of the product to the consumer.

28. The system of claim 20, wherein the processor presents at least one of a video or an audio associated with the product to the consumer.

29. The system of claim 20, wherein the online request comprises a selection of the product, wherein the product is organized by supplier.

30. The system of claim 20, wherein the online request comprises a selection of the product, wherein the product is organized by product type.

31. The system of claim 20, wherein the online request comprises receiving search terms from the consumer.

32. The system of claim 20, wherein the processor presents the second data in a printable form.

33. The system of claim 20, wherein the datastore stores a profile associated with the consumer.

34. The system of claim 33, wherein the second data relates to the profile.

35. The system of claim 20, wherein the processor receives indication of redemption of the incentive.

36. The system of claim 20, wherein the second data relates to the receiving the online request by an identification code.

37. The system of claim 36, wherein the processor reports the identification code.

38. A computer-readable medium for directing a consumer to a first location having computer instructions stored thereon that when executed perform a method comprising:

receiving first data indicative of a product, a first location, and an incentive, wherein the incentive is redeemable at the first location;

receiving an online request for the product from the consumer;

presenting to the consumer second data indicative of the incentive and the first location, wherein the second data relates to the receiving the online request.