ELECTRONIC ADVERTISING SYSTEM

• US 20080294516A1
• Filed: 05/24/2007
• Published: 11/27/2008
• Est. Priority Date: 05/24/2007
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Spinnell, Spencer, Leader, Adam
• Application Number:
  US11/753,537
• Publication Number:
  US 20080294516A1
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

An electronic tearsheet is received at a receipt time from a publisher confirming placement at a placement time of a print ad in a publication according to specified terms between the publisher and an advertiser. The specified terms include a bid amount. The bid amount is collected from the advertiser. The publisher is provided a publisher'"'"'s share of the bid amount. The publisher'"'"'s share includes a base amount and a bonus. The bonus is based on a period of time between the receipt time and the placement time.

Claims

1. A computer-implemented method comprising:

receiving publisher information from a plurality of publishers including information about available print ad space;

receiving an offer from an advertiser specifying terms for placing a print ad in a publication of a publisher, the terms including a bid amount being an amount the advertiser is willing to pay for placing the print ad;

receiving an acceptance from the publisher of the offer;

receiving print ad content from the advertiser and providing the print ad content to the publisher;

receiving at a receipt time an electronic tearsheet from the publisher confirming placement at a placement time of the print ad in the publication according to the terms;

collecting the bid amount from the advertiser; and

providing a publisher'"'"'s share of the bid amount to the publisher, where the publisher'"'"'s share comprises a base amount and a bonus, and the bonus is based on a period of time between the receipt time and the placement time.

2. The method of claim 1, wherein if the period of time between the receipt time and the placement time is 24 hours or less, then the bonus comprises a first amount.

3. The method of claim 2, wherein the base amount comprises 85% of the bid amount and the first amount comprises 5% of the bid amount.

4. The method of claim 2, wherein if the period of time between the receipt time and the placement time is greater than 24 hours but less than 48 hours, then the bonus comprises a second amount.

5. The method of claim 4, wherein the base amount comprises 85% of the bid amount, the first amount comprises 5% of the bid amount and the second amount comprises 3% of the bid amount.

6. The method of claim 1, wherein if the period of time between the receipt time and the placement time is greater than 48 hours, then the bonus is zero.

7. The method of claim 1, wherein the base amount depends on the period of time between the receipt time and the placement time and if the period of time exceeds a maximum allowable time then the base amount is zero.

8. The method of claim 1, wherein the bonus comprises a performance rating on a performance scale, where a value of the performance rating is based on the period of time between the placement time and the receipt time.

9. A computer-implemented method comprising:

receiving at a receipt time an electronic tearsheet from a publisher confirming placement at a placement time of a print ad in a publication according to specified terms between the publisher and an advertiser, the specified terms including a bid amount;

collecting the bid amount from the advertiser; and

providing a publisher'"'"'s share of the bid amount to the publisher, where the publisher'"'"'s share comprises a base amount and a bonus, and the bonus is based on a period of time between the receipt time and the placement time.

10. The method of claim 9, wherein if the period of time between the receipt time and the placement time is 24 hours or less, then the bonus comprises a first amount.

11. The method of claim 10, wherein the base amount comprises 85% of the bid amount and the first amount comprises 5% of the bid amount.

12. The method of claim 10, wherein if the period of time between the receipt time and the placement time is greater than 24 hours but less than 48 hours, then the bonus comprises a second amount.

13. The method of claim 12, wherein the base amount comprises 85% of the bid amount, the first amount comprises 5% of the bid amount and the second amount comprises 3% of the bid amount.

14. The method of claim 9, wherein if the period of time between the receipt time and the placement time is greater than 48 hours, then the bonus is zero.

15. The method of claim 9, wherein the base amount depends on the period of time between the receipt time and the placement time and if the period of time exceeds a maximum allowable time then the base amount is zero.

16. The method of claim 9, wherein the bonus comprises a performance rating on a performance scale, where a value of the performance rating is based on the period of time between the placement time and the receipt time.

17. An electronic advertising system, comprising:

a user interface configured to receive;

publisher information from a plurality of publishers, where publisher information includes information about a publication and available print ad space in the publication; and

offers from a plurality of advertisers, where an offer specifies terms for placing a print ad in a publication of a publisher, the terms including a bid amount being an amount the advertiser is willing to pay for placing the print ad;

means for electronically receiving print ad content from an advertiser and electronically providing the print ad content to a publisher, where the publisher has accepted an offer to place the print ad in a publication;

means for receiving at a receipt time an electronic tearsheet from a publisher confirming placement at a placement time of the print ad in the publication according to the terms;

means for calculating an amount payable to the publisher for placement of the print ad in the publication, the amount payable comprising a base amount and a bonus where the bonus is based on a period of time between the placement time and the receipt time and can be zero; and

means for collecting the bid amount from the advertiser and providing to the publisher the calculated amount payable to the publisher.

18. The system of claim 17, wherein if the period of time between the receipt time and the placement time is 24 hours or less, then the bonus comprises a first amount.

19. The system of claim 18, wherein the base amount comprises 85% of the bid amount and the first amount comprises 5% of the bid amount.

20. The system of claim 18, wherein if the period of time between the receipt time and the placement time is greater than 24 hours but less than 48 hours, then the bonus comprises a second amount.

21. The system of claim 20, wherein the base amount comprises 85% of the bid amount, the first amount comprises 5% of the bid amount and the second amount comprises 3% of the bid amount.

22. The system of claim 17, wherein if the period of time between the receipt time and the placement time is greater than 48 hours, then the bonus is zero.

23. The system of claim 17, wherein the base amount depends on the period of time between the receipt time and the placement time and if the period of time exceeds a maximum allowable time then the base amount is zero.