×

Site-Targeted Advertising

  • US 20080294524A1
  • Filed: 03/12/2008
  • Published: 11/27/2008
  • Est. Priority Date: 03/12/2007
  • Status: Abandoned Application
First Claim
Patent Images

1. A method, comprising:

  • receiving at a central system advertisement identifiers associated with one or more advertisements;

    receiving one or more identifiers of web locations to be targeted by the advertisements;

    receiving one or more non-keyword bids for a display of each of the advertisements; and

    generating a score associated with each of the one or more advertisements using the non-keyword bid in an advertising auction.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×