Customized electronic newspapers and advertisements
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Abstract
This invention relates to customized electronic identification of desirable objects, such as news articles, in an electronic media environment, and in particular to a system that automatically constructs both a “target profile” for each target object in the electronic media based, for example, on the frequency with which each word appears in an article relative to its overall frequency of use in all articles, as well as a “target profile interest summary” for each user, which target profile interest summary describes the user'"'"'s interest level in various types of target objects. The system then evaluates the target profiles against the users'"'"' target profile interest summaries to generate a user-customized rank ordered listing of target objects most likely to be of interest to each user so that the user can select from among these potentially relevant target objects, which were automatically selected by this system from the plethora of target objects that are profiled on the electronic media. Users'"'"' target profile interest summaries can be used to efficiently organize the distribution of information in a large scale system consisting of many users interconnected by means of a communication network. Additionally, a cryptographically-based pseudonym proxy server is provided to ensure the privacy of a user'"'"'s target profile interest summary, by giving the user control over the ability of third parties to access this summary and to identify or contact the user.
251 Citations
8 Claims
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1. (canceled)
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2. A method for providing a user with customized electronic information accessible via an electronic data transmission media, where said user and other users are connected via user devices and said media to a server system which provides the user with access to a plurality of information objects, said method comprising:
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generating target profiles for said information objects, each said target profile being generated by a computer system running a profile generation algorithm, from the contents of an associated one of said target information objects; generating at least one user target profile interest summary for a user, each said user target profile interest summary being generated from said target object profiles associate with said information objects accessed by the user; determining a correspondence between said at least one user target profile interest summary and said target profiles; and automatically creating a customized electronic delivery of information objects by presenting said user with a customized selection, as a function of said correspondence, selected ones of the plurality of target information objects. - View Dependent Claims (3, 4, 5, 6)
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7. A system for providing a user with a customized electronic information service accessible via an electronic data transmission media, wherein users are connected via user terminals and said media to a server system which provides a user with access to target information objects, the system comprising:
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a target profile generator which generates target profiles for said plurality of target information objects, said generator comprising a computer system running a profile generation algorithm on the contents of one or more target information objects; a user target profile interest summary generator which generates, for a user at a user terminal, from target information object profiles, a user target profile interest summary; a correspondence-determining module which determines correspondence between at least one user target profile interest summary and the target profiles; and a customized information delivery subsystem which automatically creates and delivers to a user via said media a customized selection, as a function of said correspondence, of target information objects. - View Dependent Claims (8)
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Specification