Method, apparatus, system, medium, and signals for producing interactive video content
First Claim
1. A method for producing interactive video content on a content publisher computer, the method comprising:
- associating indicia with at least one image portion in said video content, said indicia being operably configured to follow said at least one image portion as a display position of said image portion changes in said video content;
associating an image portion identifier with said indicia; and
associating link properties with said indicia, said link properties being operable to cause transmission of a content location request to a registration server in response to selection of said indicia by a viewer of the interactive video content, said content location request including said image portion identifier.
1 Assignment
0 Petitions
Accused Products
Abstract
A method, apparatus, system and signal for producing interactive video content on a content publisher computer is disclosed. The method involves associating indicia with at least one image portion in the video content, the indicia being operably configured to follow the at least one image portion as a display position of the image portion changes in the video content. The method also involves associating an image portion identifier with the indicia, and associating link properties with the indicia, the link properties being operable to cause transmission of a content location request to a registration server in response to selection of the indicia by a viewer of the interactive video content. The content location request includes the image portion identifier.
92 Citations
110 Claims
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1. A method for producing interactive video content on a content publisher computer, the method comprising:
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associating indicia with at least one image portion in said video content, said indicia being operably configured to follow said at least one image portion as a display position of said image portion changes in said video content; associating an image portion identifier with said indicia; and associating link properties with said indicia, said link properties being operable to cause transmission of a content location request to a registration server in response to selection of said indicia by a viewer of the interactive video content, said content location request including said image portion identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. An apparatus for producing interactive video content on a content publisher computer, the apparatus comprising a processor circuit operably configured to:
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associate indicia with at least one image portion in said video content, said indicia being operably configured to follow said at least one image portion as a display position of said image portion changes in said video content; associate an image portion identifier with said indicia; and associate link properties with said indicia, said link properties being operable to cause transmission of a content location request to a registration server in response to selection of said indicia by a viewer of the interactive video content, said content location request including said image portion identifier. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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39. A computer readable medium encoded with codes for directing a processor circuit to produce interactive video content on a content publisher computer, the codes directing the processor circuit to:
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associate indicia with at least one image portion in said video content, said indicia being operably configured to follow said at least one image portion as a display position of said image portion changes in said video content; associate an image portion identifier with said indicia; and associate link properties with said indicia, said link properties being operable to cause transmission of a content location request to a registration server in response to selection of said indicia by a viewer of the interactive video content, said content location request including said image portion identifier.
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40. A computer readable signal encoded with codes for directing a processor circuit to produce interactive video content on a content publisher computer, the codes directing the processor circuit to:
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associate indicia with at least one image portion in said video content, said indicia being operably configured to follow said at least one image portion as a display position of said image portion changes in said video content; associate an image portion identifier with said indicia; and associate link properties with said indicia, said link properties being operable to cause transmission of a content location request to a registration server in response to selection of said indicia by a viewer of the interactive video content, said content location request including said image portion identifier.
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41. A method for registering indicia associated with an image portion of interest on a registration server in communication with a computer network, the image portion occurring in interactive video content produced on a content publisher computer, the method comprising:
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receiving an indicia registration request from the content publisher computer; causing an image portion record to be produced in response to receiving said indicia registration request; associating said image portion record with an image portion identifier; and causing said image portion record to be stored in a database. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55)
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56. An apparatus for registering indicia associated with an image portion of interest on a registration server in communication with a computer network, the image portion occurring in interactive video content produced on a content publisher computer, the apparatus comprising a processor circuit operably configured to:
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receive an indicia registration request from the content publisher computer; cause an image portion record to be produced in response to receiving said indicia registration request; associate said image portion record with an image portion identifier; and cause said image portion record to be stored in a database. - View Dependent Claims (57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70)
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71. A computer readable medium encoded with codes for directing a processor circuit to register indicia associated with an image portion of interest on a registration server in communication with a computer network, the image portion occurring in interactive video content produced on a content publisher computer, the codes directing the processor circuit to:
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receive an indicia registration request from the content publisher computer; cause an image portion record to be produced in response to receiving said indicia registration request; associate said image portion record with an image portion identifier; and cause said image portion record to be stored in a database.
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72. A computer readable signal encoded with codes for directing a processor circuit to register indicia associated with an image portion of interest on a registration server in communication with a computer network, the image portion occurring in interactive video content produced on a content publisher computer, the codes directing the processor circuit to:
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receive an indicia registration request from the content publisher computer; cause an image portion record to be produced in response to receiving said indicia registration request; associate said image portion record with an image portion identifier; and cause said image portion record to be stored in a database.
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73. A method for associating a sponsor content location with an image portion of interest occurring in interactive video content, the image portion having been registered on a registration server in communication with a computer network, the method comprising:
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receiving a offer message from a sponsor computer at the registration server, said offer message including an image portion identifier identifying the image portion and a sponsor content location identifier; causing an image portion record associated with said image portion identifier to be located in a database in communication with the registration server; and associating said sponsor content location identifier with said image portion record. - View Dependent Claims (74, 75, 76, 77, 78, 79)
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80. An apparatus for associating a sponsor content location with an image portion of interest occurring in interactive video content, the image portion having been registered on a registration server in communication with a computer network, the apparatus comprising a processor circuit operably configured to:
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receive a offer message from a sponsor computer at the registration server, said offer message including an image portion identifier identifying the image portion and a sponsor content location identifier; cause an image portion record associated with said image portion identifier to be located in a database in communication with the registration server; and associate said sponsor content location identifier with said image portion record. - View Dependent Claims (81, 82, 83, 84, 85, 86)
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87. A computer readable medium encoded with codes for directing a processor circuit associate a sponsor content location with an image portion of interest occurring in interactive video content, the image portion having been registered on a registration server in communication with a computer network, the codes directing the processor circuit to:
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receive a offer message from a sponsor computer at the registration server, said offer message including an image portion identifier identifying the image portion and a sponsor content location identifier; cause an image portion record associated with said image portion identifier to be located in a database in communication with the registration server; and associate said sponsor content location identifier with said image portion record.
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88. A computer readable signal encoded with codes for directing a processor circuit associate a sponsor content location with an image portion of interest occurring in interactive video content, the image portion having been registered on a registration server in communication with a computer network, the codes directing the processor circuit to:
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receive a offer message from a sponsor computer at the registration server, said offer message including an image portion identifier identifying the image portion and a sponsor content location identifier; cause an image portion record associated with said image portion identifier to be located in a database in communication with the registration server; and associate said sponsor content location identifier with said image portion record.
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89. A method for providing a content location to a client display device in communication with a registration server in a computer network, the method comprising:
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receiving a content location request message from the client display device at the registration server, said content location request message including an image portion identifier identifying a image portion displayed in interactive video content on the client display device; determining a current content location associated with said image portion identifier; producing a content location message including a content location identifier identifying said current content location; and transmitting said content location message to said client display device. - View Dependent Claims (90, 91, 92, 93, 94, 105)
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95. An apparatus for providing a content location to a client display device in communication with a registration server in a computer network, the apparatus comprising a processor circuit operably configured to:
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receive a content location request message from the client display device at the registration server, said content location request message including an image portion identifier identifying a image portion displayed in interactive video content on the client display device; determine a current content location associated with said image portion identifier; produce a content location message including a content location identifier identifying said current content location; and transmit said content location message to said client display device. - View Dependent Claims (96, 97, 98, 99, 100)
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101. A computer readable medium encoded with codes for directing a processor circuit to provide a content location to a client display device in communication with a registration server in a computer network, the codes directing the processor circuit to:
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receive a content location request message from the client display device at the registration server, said content location request message including an image portion identifier identifying a image portion displayed in interactive video content on the client display device; determine a current content location associated with said image portion identifier; produce a content location message including a content location identifier identifying said current content location; and transmit said content location message to said client display device.
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102. A computer readable signal encoded with codes for directing a processor circuit to provide a content location to a client display device in communication with a registration server in a computer network, the codes directing the processor circuit to:
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receive a content location request message from the client display device at the registration server, said content location request message including an image portion identifier identifying a image portion displayed in interactive video content on the client display device; determine a current content location associated with said image portion identifier; produce a content location message including a content location identifier identifying said current content location; and transmit said content location message to said client display device.
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103. A method for displaying interactive video content on a client display device, the client display device being in communication with a registration server in a computer network, the method comprising:
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causing the interactive video to be displayed on the client display device, the interactive video including at least one image portion having an associated indicia, said indicia being operably configured to follow said image portion as a display position of said image portion changes in said video content; and transmitting a content location request message to the registration server in response to a user of the client display device selecting said indicia, said content location request message including an image portion identifier identifying said image portion. - View Dependent Claims (104)
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106. An apparatus for displaying interactive video content on a client display device, the client display device being in communication with a registration server in a computer network, the apparatus comprising a processor circuit operably configured to:
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cause the interactive video to be displayed on the client display device, the interactive video including at least one image portion having an associated indicia, said indicia being operably configured to follow said image portion as a display position of said image portion changes in said video content; and transmit a content location request message to the registration server in response to a user of the client display device selecting said indicia, said content location request message including an image portion identifier identifying said image portion. - View Dependent Claims (107, 108)
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109. A computer readable medium encoded with codes for directing a processor circuit to display interactive video content on a client display device, the client display device being in communication with a registration server in a computer network, the codes directing the processor circuit to:
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cause the interactive video to be displayed on the client display device, the interactive video including at least one image portion having an associated indicia, said indicia being operably configured to follow said image portion as a display position of said image portion changes in said video content; and transmit a content location request message to the registration server in response to a user of the client display device selecting said indicia, said content location request message including an image portion identifier identifying said image portion.
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110. A computer readable signal encoded with codes for directing a processor circuit to display interactive video content on a client display device, the client display device being in communication with a registration server in a computer network, the codes directing the processor circuit to:
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cause the interactive video to be displayed on the client display device, the interactive video including at least one image portion having an associated indicia, said indicia being operably configured to follow said image portion as a display position of said image portion changes in said video content; and transmit a content location request message to the registration server in response to a user of the client display device selecting said indicia, said content location request message including an image portion identifier identifying said image portion.
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Specification