SYSTEM AND METHOD FOR INTERACTIVE VIDEO ADVERTISING

• US 20080295129A1
• Filed: 05/21/2007
• Published: 11/27/2008
• Est. Priority Date: 05/21/2007
• Status: Abandoned Application

• Current Assignee: Mybetplace.Com, LLC
• Original Assignee: Mybetplace.Com, LLC
• Inventors: Laut, Steven
• Application Number:
  US11/751,493
• Publication Number:
  US 20080295129A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

A method and a system to provide association of a video with selectable display locations associated with objects, and display of an advertisement associated with a selected display location of the video.

Claims

1. A method comprising:

associating a video with a plurality of selectable display locations associated with a plurality of objects;

selecting one of the plurality of selectable display locations; and

displaying an advertisement associated with the selected display location.

2. The method of claim 1, further comprising:

associating specific product advertisements with generic products shown in the video.

3. The method of claim 1, wherein the video is paused when the one selectable object is selected.

4. The method of claim 1, wherein the advertisement is a video commercial.

5. The method of claim 1, wherein a character in the video appears in the advertisement.

6. The method of claim 2, wherein the video is one of a pre-recorded televised program and a live broadcast.

7. The method of claim 6, wherein the actor appears to leave a body of the actor in the video upon launching of the advertisement and re-enters the body of the actor in the video upon ending of the advertisement.

8. The method of claim 1, wherein the plurality of objects are one of products and services.

9. The method of claim 1, wherein the associated objects are associated based on one of time and a predetermined number of video frames.

10. The method of claim 1, further comprising:

overlaying the video with a window, wherein the overlay window includes portions associated with the plurality of objects.

11. The method of claim 1, wherein the advertisement includes one of a link for the one selected object and at least one additional selectable display location associated with at least one additional object.

12. The method of claim 3, wherein the video resumes after the advertisement is viewed.

13. The method of claim 1, wherein the plurality of selectable objects are part of a scene in the video.

14. The method of claim 1, further comprising:

associating the plurality of objects with advertisements based on one of an auction and a fixed fee.

15. The method of claim 1, further comprising preselecting a time slot to display the advertisement, wherein the time slot is one of selected by the user, selected by an advertiser and selected by a host.

16. A method comprising:

selecting a display portion on a video playing on a computing device, the selected display portion being associated with an advertisement; and

displaying the advertisement based on the selected display portion.

17. The method of claim 16, wherein the display portion is associated with an advertisement based on one of time and at least one predetermined video frame.

18. The method of claim 17, wherein the advertisement is a video commercial.

19. The method of claim 17, further comprising:

associating a plurality of pixel locations associated with the video with an associated advertisement;

storing the associated plurality of pixel locations; and

determining when at least one of the plurality of pixel locations is selected by a user.

20. The method of claim 16, further comprising:

highlighting an object on the video, wherein the highlighted object is associated with an advertisement.

21. The method of claim 16, wherein the selected display portion is associated with one of a product, a product handled by an actor in the video, a product worn by an actor in the video, a logo in the video, a place in the video, a business in the video and a service.

22. A machine-accessible medium containing instructions that, when executed, cause a machine to:

associate a video with a plurality of selectable locations associated with a plurality advertisements;

display a video advertisement associated with a selected location upon receipt of a selection command.