Exclusivity in internet marketing campaigns system and method
First Claim
1. A method for gathering information through a network about an internet marketing campaign, the method comprising steps of:
- receiving a tracking information message from a client computing device, the message including transaction data and data related to a web site visit associated with a first and a second marketing campaign;
determining priority between the first and second marketing campaigns;
assigning an attribute value to only one of the first and second marketing campaigns based on the determined priority;
updating a campaign counter in a reporting database with the assigned attribute value; and
generating a report based on the campaign counter so that one and only one campaign in the report receives credit for a particular transaction when more than one marketing campaign could relate to the transaction.
6 Assignments
0 Petitions
Accused Products
Abstract
A marketing campaign collects data for page counts, sessions, orders, and revenue. Four kinds of campaigns are addressed: direct, deferred, site link tracking, and deferred site link tracking. A particular page visit in an end-user session “qualifies” for a campaign if it satisfies the configured conditions for the campaign; that is, if the target universal resource locator (URL) of the page is the landing page of the campaign, the referrer URL is the referrer page of the campaign, or the page tag contains the configured string for the campaign. The data is processed through a set of heuristics identified by marketing experts as the most likely paths to a sale, and exclusivity is assigned to the type of campaign with the highest priority.
53 Citations
24 Claims
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1. A method for gathering information through a network about an internet marketing campaign, the method comprising steps of:
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receiving a tracking information message from a client computing device, the message including transaction data and data related to a web site visit associated with a first and a second marketing campaign; determining priority between the first and second marketing campaigns; assigning an attribute value to only one of the first and second marketing campaigns based on the determined priority; updating a campaign counter in a reporting database with the assigned attribute value; and generating a report based on the campaign counter so that one and only one campaign in the report receives credit for a particular transaction when more than one marketing campaign could relate to the transaction. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An internet marketing campaign tracking system for use on a network, comprising:
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an analytic system operatively coupled to a client computing device through the network to receive a tracking information message, the message including transaction data and data related to a web site visit associated with a first and a second marketing campaign, the analytic system being operatively configured to update a campaign counter in a reporting database with an assigned attribute value associated with only one of the first and second marketing campaigns based on a determined priority between the first and second marketing campaigns; and a report generator module operatively configured to generate a report based on data stored in the reporting database including the campaign counter so that one and only one campaign in the report receives credit for a particular transaction when more than one marketing campaign could relate to the transaction. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification