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Exclusivity in internet marketing campaigns system and method

  • US 20080300909A1
  • Filed: 05/29/2008
  • Published: 12/04/2008
  • Est. Priority Date: 05/29/2007
  • Status: Active Grant
First Claim
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1. A method for gathering information through a network about an internet marketing campaign, the method comprising steps of:

  • receiving a tracking information message from a client computing device, the message including transaction data and data related to a web site visit associated with a first and a second marketing campaign;

    determining priority between the first and second marketing campaigns;

    assigning an attribute value to only one of the first and second marketing campaigns based on the determined priority;

    updating a campaign counter in a reporting database with the assigned attribute value; and

    generating a report based on the campaign counter so that one and only one campaign in the report receives credit for a particular transaction when more than one marketing campaign could relate to the transaction.

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