TASTE NETWORK CONTENT TARGETING
First Claim
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1. A method for similarity advertisement targeting, including:
- determining members of taste network of a user, wherein the taste network has a given similarity threshold;
selecting an advertisement based upon a favorable response to the advertisement by members of the user'"'"'s similarity threshold taste network;
sending the selected advertisement to the user.
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Abstract
A system and method for targeting content to be shown to a user, such as advertisements. The members of taste network of a user can be identified according to a given similarity threshold. An advertisement or other content can be selected based upon a favorable response to the advertisement or other content by members of the user'"'"'s similarity threshold taste network. The degree of the favorable response required for advertisement or other content selection can be given as a favorable response threshold. The selected advertisement or other content can be caused to be shown to a user.
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14 Claims
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1. A method for similarity advertisement targeting, including:
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determining members of taste network of a user, wherein the taste network has a given similarity threshold; selecting an advertisement based upon a favorable response to the advertisement by members of the user'"'"'s similarity threshold taste network; sending the selected advertisement to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for similarity advertisement targeting, including:
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a taste network engine adapted to identify the members of a taste network of a user, wherein the taste network has a given similarity threshold such that similarity of the other members of the taste network to the user is about equal to or greater than the similarity threshold; an advertisement selection module adapted to identify advertisements whose favorable response by other users who are members of the user'"'"'s taste network is about equal to or greater than a favorable response threshold; and an advertisement transmission module adapted to cause the selected advertisement to be shown to the user. - View Dependent Claims (10, 11, 12, 13, 14)
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Specification