Interactive Marketing, Product/Market Research, Contact Access and Usage Tracking for Wireless
First Claim
1. A method for providing interactive marketing on a wireless mobile device, the device comprising an application, the method comprising:
- (a) receiving by a server a first packet from the wireless mobile device, the first packet comprising;
a user identifier for a user of the device, an application identifier for the application, and a device identifier for the device;
(b) determining by the server application control information for controlling access to the application by the user;
(c) determining by the server marketing interactions corresponding to the user identifier, the application identifier, and the device identifier according to predetermined rules;
(d) creating by the server a second packet according the determining (b) and the determining (c), the second packet comprising the application control information and the marketing interactions; and
(e) sending the second packet from the server to the device.
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Accused Products
Abstract
A method and system for requesting and delivering mobile marketing interactions, controlling access and tracking usage for wireless device applications directly from a wireless device is disclosed. Upon starting an application on a wireless device, the application connects to a server and posts information about the application, the user of the application, device specific data and any cached marketing interactions. This information is processed by the server. Application usage statistics, marketing interactions and any device changes are stored in a database at the server. Real-time processing and business rule checks on the information sent from the wireless device application is performed by the server to determine content access rights by the user as well as current marketing interactions that will be displayed within the application. Content access rights and marketing information is returned to the wireless device application from the server which configures the current user experience of the wireless device application.
163 Citations
18 Claims
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1. A method for providing interactive marketing on a wireless mobile device, the device comprising an application, the method comprising:
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(a) receiving by a server a first packet from the wireless mobile device, the first packet comprising;
a user identifier for a user of the device, an application identifier for the application, and a device identifier for the device;(b) determining by the server application control information for controlling access to the application by the user; (c) determining by the server marketing interactions corresponding to the user identifier, the application identifier, and the device identifier according to predetermined rules; (d) creating by the server a second packet according the determining (b) and the determining (c), the second packet comprising the application control information and the marketing interactions; and (e) sending the second packet from the server to the device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for providing interactive marketing on a wireless mobile device, comprising:
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(a) starting an application on the wireless mobile device; (b) starting a communication session between the device and a server; (c) prior to a launching of the application for a user of the device, sending a first packet from the device to the server, the first packet comprising;
a user identifier for the user, an application identifier for the application, and a device identifier for the device;(d) receiving by the device a second packet from the server, the second packet comprising;
application control information for controlling access to the application by the user; and
marketing interactions corresponding to the user identifier, the application identifier, and the device identifier according to predetermined rules; and(e) launching by the device the application for the user according to the application control information and displaying the marketing interactions. - View Dependent Claims (14, 15, 16, 17)
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18. A method for providing interactive marketing on a wireless mobile device, comprising:
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(a) starting an application on the wireless mobile device; (b) starting a communication session between the device and a server; (c) prior to a launching of the application for a user of the device, sending a first packet from the device to the server, the first packet comprising;
a user identifier for the user, an application identifier for the application, and a device identifier for the device;(d) processing the first packet by the server, the processing comprising; (d1) determining application control information for controlling access to the application by the user, (d2) determining marketing interactions corresponding to the user identifier, the application identifier, and the device identifier according to predetermined rules, and (d3) creating by the server a second packet according to the processing, the second packet comprising the application control information and the marketing interactions; (e) sending the second packet from the server to the device; and (f) launching by the device the application for the user according to the application control information and displaying the marketing interactions.
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Specification