Advertisement Platform, System for Playing Advertisement and Method Thereof
First Claim
1. An Advertisement Platform (ADP), comprising:
- an ADP switch point (ADP-SP), connecting a call from a calling local switch (LS) or a tandem switch (MS);
initiating an advertisement service call to a service logic supporting unit;
upon receiving an advertisement service instruction returned by the service logic supporting unit, instructing a voice playing unit to play a ring back tone which includes an advertisement according to the advertisement service instruction; and
connecting a voice channel used for the voice playing unit playing the advertisement with the calling voice channel or the MS voice channel;
a voice playing unit, playing the ring back tone which includes the advertisement according to the advertisement service instruction;
a service logic supporting unit, receiving the advertisement service call from the ADP-SP, and returning the advertisement service instruction to the ADP-SP after parsing the advertisement service call.
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Accused Products
Abstract
The present invention discloses an Advertisement Platform (ADP), including an ADP Switch Point (ADP-SP), a voice playing unit and a service logic supporting unit; wherein the ADP-SP connects a call from a calling LS or an MS and initiates an advertisement service call to the service logic supporting unit; upon receiving the advertisement service call from the ADP-SP, the service logic supporting unit returns advertisement service instruction to the ADP-SP after parsing the advertisement service call; upon receiving the advertisement service instruction returned by the service logic supporting unit, the ADP-SP instructs the voice playing unit to play a ring back tone which includes advertisement according to the advertisement service instruction and connects a voice channel used for the voice playing unit playing advertisement with the calling voice channel or the MS voice channel. The present invention also discloses a system and method for playing advertisement.
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Citations
31 Claims
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1. An Advertisement Platform (ADP), comprising:
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an ADP switch point (ADP-SP), connecting a call from a calling local switch (LS) or a tandem switch (MS);
initiating an advertisement service call to a service logic supporting unit;
upon receiving an advertisement service instruction returned by the service logic supporting unit, instructing a voice playing unit to play a ring back tone which includes an advertisement according to the advertisement service instruction; and
connecting a voice channel used for the voice playing unit playing the advertisement with the calling voice channel or the MS voice channel;a voice playing unit, playing the ring back tone which includes the advertisement according to the advertisement service instruction; a service logic supporting unit, receiving the advertisement service call from the ADP-SP, and returning the advertisement service instruction to the ADP-SP after parsing the advertisement service call. - View Dependent Claims (2, 3, 4, 6, 7, 8, 9, 10, 31)
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5. (canceled)
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11. A system for playing advertisement, comprising a calling terminal, a calling local switch (LS) a called terminal, a called LS and an Advertisement Platform (ADP);
wherein the calling LS receives a call from the calling terminal to the called terminal and routes the call to the ADP;
the ADP routes the call to the called LS and plays a ring back tone which includes an advertisement to the calling terminal through the calling LS when the state of the called terminal returned by the called LS is a preset advertisement playing state.- View Dependent Claims (12, 13)
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14. A method for playing advertisement, comprising:
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receiving a call from a calling terminal and routing the call to an Advertisement Platform (ADP) by a calling local switch (LS); routing the call to a called LS by the ADP, and returning to the ADP state of called terminal by the called LS; playing a ring back tone which includes advertisement to the calling terminal by the ADP if the state of the called terminal is a preset advertisement playing state. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A system for playing advertisement, comprising a calling terminal, a calling local switch (LS), a called terminal, a called LS, a Service Control Point (SCP) of Intelligent Network (IN), a Service Switch Point (SSP) of IN and an Advertisement Platform (ADP);
wherein the calling LS receives a call from the calling terminal to the called terminal and routes the call to the SSP;
the SSP triggers an advertisement service in the SCP;
the SCP returns an ADP route code to the SSP;
the SSP routes the call to the called LS;
the called LS returns the state of the called terminal to the SSP;
the SSP instructs the ADP to play a ring back tone which includes advertisement via the SSP and the calling LS in turn.- View Dependent Claims (21)
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22. A method for playing advertisement, comprising:
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receiving a call from a calling terminal and routing the call to a Service Switch Point (SSP) by a calling local switch (LS);
triggering an advertisement service in a Service Control Point (SCP) by the SSP;
returning an Advertisement Platform (ADP) route code to the SSP by the SCP;routing the call to a called LS, and returning to the SSP the state of the called terminal by the called LS; playing a ring back tone which includes advertisement to the calling terminal by the SSP if the state of called terminal is the preset advertisement playing state. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30)
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Specification