Advertisement Platform, System for Playing Advertisement and Method Thereof

• US 20080300969A1
• Filed: 05/15/2006
• Published: 12/04/2008
• Est. Priority Date: 05/13/2005
• Status: Active Grant

• Current Assignee: Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Original Assignee: Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Inventors: Cui, Haifeng, Dong, Xiaoyi, Wang, Xiangdong, Zhang, Zhengjun, Zhang, Deqiang, Uang, Chonghui
• Granted Patent: US 7,921,034 B2
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: H04M 3/42 Systems providing special services or facilities to subscribers specially adapted for wireless communication networks H04W4/00
• CPC Class Codes: H04M 3/42017 Customized ring-back tones
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

The present invention discloses an Advertisement Platform (ADP), including an ADP Switch Point (ADP-SP), a voice playing unit and a service logic supporting unit; wherein the ADP-SP connects a call from a calling LS or an MS and initiates an advertisement service call to the service logic supporting unit; upon receiving the advertisement service call from the ADP-SP, the service logic supporting unit returns advertisement service instruction to the ADP-SP after parsing the advertisement service call; upon receiving the advertisement service instruction returned by the service logic supporting unit, the ADP-SP instructs the voice playing unit to play a ring back tone which includes advertisement according to the advertisement service instruction and connects a voice channel used for the voice playing unit playing advertisement with the calling voice channel or the MS voice channel. The present invention also discloses a system and method for playing advertisement.

Claims

1. An Advertisement Platform (ADP), comprising:

an ADP switch point (ADP-SP), connecting a call from a calling local switch (LS) or a tandem switch (MS);

initiating an advertisement service call to a service logic supporting unit;

upon receiving an advertisement service instruction returned by the service logic supporting unit, instructing a voice playing unit to play a ring back tone which includes an advertisement according to the advertisement service instruction; and

connecting a voice channel used for the voice playing unit playing the advertisement with the calling voice channel or the MS voice channel;

a voice playing unit, playing the ring back tone which includes the advertisement according to the advertisement service instruction;

a service logic supporting unit, receiving the advertisement service call from the ADP-SP, and returning the advertisement service instruction to the ADP-SP after parsing the advertisement service call.

2. The ADP according to claim 1, wherein the ADP-SP is further used to call the called terminal according to the advertisement service instruction, connect the voice channel used for the voice playing unit playing advertisement with the calling voice channel or the MS voice channel, or connect the called voice channel with the calling voice channel or the MS voice channel according to the state of the called terminal returned by the called LS.

3. The ADP according to claim 1, wherein the voice playing unit comprises:

at least one Voice Peripheral (VP), playing advertisement voices in designated advertisement voice files under the instruction of the ADP-SP.

4. The ADP according to claim 3, wherein the VP further comprises a File Server for storing the advertisement voice files;

and

the VP selects one advertisement voice file from the File Server and plays the advertisement voice in the selected advertisement voice file under the instruction of the ADP-SP.

6. The ADP according to claim 1, wherein the service logic supporting unit comprises:

a Front End Processor (FEP), exchanging signals between the ADP-SP and the voice playing unit and the signals between the ADP-SP and a Computer Telephone Integrated Server (CTI Server);

the CTI Server, receiving the advertisement service call which is sent from the ADP-SP via the FEP, sending the advertisement service call to a corresponding User Interaction Script Server (UIScript Server) according to the properties of the advertisement service call and returning the advertisement service instructions returned by the UIScript Server to the ADP-SP through the FEP;

at least one UIScript Server, parsing and implementing the corresponding service logic script according to the properties of the advertisement service call returned by the CTI Server, and returning the advertisement service instructions to the CTI Server.

7. The ADP according to claim 6, wherein the service logic supporting unit further comprises a Database Access Proxy Server (DB Access Proxy Server);

the UIScript Server requests the DB Access Proxy Server for advertisement code data according to requirement of a service logic script when implementing the service logic script; and

upon receiving the request from the UIScript Server, the DB Access Proxy Server returns the advertisement code data to the UIScript Server by accessing the database.

8. The ADP according to claim 1, further comprising:

an advertisement management unit, providing an interface for managing, maintaining and setting the advertisement services, storing uploaded advertisement voice files in the voice playing unit, storing identities of uploaded advertisement voice files as advertisement code data in itself and storing preset regulations for playing advertisement voice in itself to be obtained by the service logic supporting unit.

9. The ADP according to claim 8, wherein the advertisement management unit comprise:

an ADP Server, implementing the management and maintenance of the advertisement services, providing the interface for managing and maintaining the advertisement services and an interface for setting or modifying the regulations for playing advertisement voices, and storing the uploaded advertisement voice files in the voice playing unit;

a Database Server, storing the identities of the uploaded advertisement voice files as the advertisement code data in itself and storing the regulations for playing advertisement voice in itself to be obtained by the service logic supporting unit.

10. The ADP according claim 1, wherein the voice channel for the voice playing unit playing advertisement adopts the E1 interface to transmit data;

and

the signaling between the ADP-SP and the voice playing unit and the signaling between the ADP-SP and the service logic supporting unit are transferred using the TCP/IP protocol.

31. The ADP according to claim 6, wherein the service logic script is a standard Voice Extensible Markup Language (VXML) file or Global Service Logic (GSL) file.

5. (canceled)

11. A system for playing advertisement, comprising a calling terminal, a calling local switch (LS) a called terminal, a called LS and an Advertisement Platform (ADP);

wherein the calling LS receives a call from the calling terminal to the called terminal and routes the call to the ADP;

the ADP routes the call to the called LS and plays a ring back tone which includes an advertisement to the calling terminal through the calling LS when the state of the called terminal returned by the called LS is a preset advertisement playing state.

12. The system according to claim 11, further comprising a tandem switch (MS);

wherein the calling LS routes the call to the ADP via the MS;

the ADP plays the ring back tone which includes advertisement to the calling LS via the MS.

13. The system according to claim 11, wherein the ADP comprises:

an ADP switch point (ADP-SP), connecting the call from the calling LS;

initiating an advertisement service call to a service logic supporting unit;

upon receiving an advertisement service instruction returned by the service logic supporting unit, instructing a voice playing unit to play a ring back tone which includes the advertisement according to the advertisement service instruction;

routing the call to the called terminal, and connecting a voice channel used for the voice playing unit playing the advertisement with calling voice channel or MS voice channel, or connecting the called voice channel with the calling voice channel or the MS voice channel according to the state of the called terminal returned by the called LS;

a voice playing unit, playing a ring back tone which includes the advertisement according to the advertisement service instruction;

a service logic supporting unit, receiving the advertisement service call from the ADP-SP, and returning the advertisement service instruction to the ADP-SP after parsing the advertisement service call.

14. A method for playing advertisement, comprising:

receiving a call from a calling terminal and routing the call to an Advertisement Platform (ADP) by a calling local switch (LS);

routing the call to a called LS by the ADP, and returning to the ADP state of called terminal by the called LS;

playing a ring back tone which includes advertisement to the calling terminal by the ADP if the state of the called terminal is a preset advertisement playing state.

15. The method according to claim 14, wherein the step of receiving a call from the calling terminal by the calling LS further comprises:

deciding by the calling LS whether calling number has an identity of advertisement service member, and if yes, routing the call to the ADP;

otherwise, performing a normal call routing procedure.

16. The method according to claim 14, wherein the step of routing the call to the called LS and returning to the ADP the state of the called terminal by the called LS comprises:

sending an Initial Address Message (IAM) to the called LS according to called number by the ADP;

upon receiving the IAM by the called LS, inquiring the state of the called terminal according to the called number which is carried by the IAM and returning to the ADP an Address Complete Message (ACM) which carries the state of the called terminal;

establishing a voice channel between the called LS and the ADP and returning to the ADP through the established voice channel the ring back tone which is stored in the voice memory and corresponds to the state of the called terminal.

17. The method according to claim 14, wherein the preset advertisement playing state is idle;

the step of playing the ring back tone which includes advertisement when the state of the called terminal is the preset advertisement playing state comprises;

if the state of the called terminal is busy, transmitting a busy tone to the calling terminal via the calling LS by the ADP;

if the state of the called terminal is idle, playing the ring back tone which includes advertisement to the calling terminal via the calling LS by the ADP.

18. The method according to claim 14, wherein the step of playing the ring back tone to the calling terminal comprises:

selecting by the ADP one self-stored advertisement voice group or single advertisement voice according to information of calling number, called number, time interval, date or holiday;

playing by the ADP the selected advertisement voice to the calling terminal via the calling LS by returning the ACM to the calling terminal via the calling LS.

19. The method according to claim 14, further comprising:

upon receiving an answer signal from the called terminal or a call interruption signal from the calling terminal, stopping playing the ring back tone which includes advertisement by the ADP.

20. A system for playing advertisement, comprising a calling terminal, a calling local switch (LS), a called terminal, a called LS, a Service Control Point (SCP) of Intelligent Network (IN), a Service Switch Point (SSP) of IN and an Advertisement Platform (ADP);

wherein the calling LS receives a call from the calling terminal to the called terminal and routes the call to the SSP;

the SSP triggers an advertisement service in the SCP;

the SCP returns an ADP route code to the SSP;

the SSP routes the call to the called LS;

the called LS returns the state of the called terminal to the SSP;

the SSP instructs the ADP to play a ring back tone which includes advertisement via the SSP and the calling LS in turn.

21. The system according to claim 20, wherein the ADP comprises:

an ADP switch point (ADP-SP), connecting the call sent from the calling LS or an MS, initiating an advertisement service call to a service logic supporting unit;

upon receiving an advertisement service instruction returned by the service logic supporting unit, instructing a voice playing unit to play the ring back tone which includes the advertisement according to the advertisement service instruction;

connecting a voice channel used for the voice playing unit playing advertisement with a calling voice channel or an MS voice channel;

the voice playing unit, playing the ring back tone which includes the advertisement according to the advertisement service instruction;

the service logic supporting unit, receiving the advertisement service call from the ADP-SP, and returning the advertisement service instruction to the ADP-SP after parsing the advertisement service call.

22. A method for playing advertisement, comprising:

receiving a call from a calling terminal and routing the call to a Service Switch Point (SSP) by a calling local switch (LS);

triggering an advertisement service in a Service Control Point (SCP) by the SSP;

returning an Advertisement Platform (ADP) route code to the SSP by the SCP;

routing the call to a called LS, and returning to the SSP the state of the called terminal by the called LS;

playing a ring back tone which includes advertisement to the calling terminal by the SSP if the state of called terminal is the preset advertisement playing state.

23. The method according claim 22, further comprising:

upon receiving the call from the calling terminal, deciding by the calling LS whether calling number has an identity of advertisement service member, and if yes, routing the call to the SSP after placing an intelligent service code in the call;

otherwise, performing a normal call routing procedure.

24. The method according to claim 22, wherein the step of routing the call to the SSP by the calling LS and triggering the advertisement service in the SCP by the SSP comprises:

sending an Initial Address Message (IAM) which carries an intelligent service code to the SSP by the calling LAS;

upon receiving the IAM by the SSP, sending an Initial Detective Point (IDP) message which carries the intelligent service code to the SCP.

25. The method according to claim 24, wherein the step of returning the ADP route code to the SSP by the SCP comprises:

deciding by the SCP whether the calling party has subscribed to the advertisement service according to the intelligent service code and relationship between the intelligent service code and service type, and if yes, sending the CONNECT+ message which includes the ADP route code to the SSP.

26. The method according to claim 22, wherein the step of routing the call to the called LS and receiving the state of the called terminal by the SSP comprises:

sending by the SSP the IAM to the called LS according to called number;

upon receiving the IAM by the called LS, inquiring the state of the called terminal according to called number carried by the TAM and returning an Address Complete Message (ACM) which carries the state of the called terminal to the SSP; and

establishing a voice channel between the called LS and the SSP and returning to the SSP through the established voice channel the ring back tone which is stored in voice memory and corresponds to the state of the called terminal.

27. The method according to claim 22, wherein the preset advertisement playing state is idle;

the step of instructing the ADP to play the ring back tone which includes the advertisement by the SSP if the state of the called terminal is the preset advertisement playing state comprises;

if the state of the called terminal is busy, returning by the SSP an ACM to the calling terminal via the calling LS and transmitting the busy tone returned by the called LS and corresponding to the state of the called terminal to the calling terminal transparently;

if the state of the called terminal is idle, instructing the ADP by the SSP to play to the calling terminal the ring back tone which includes advertisement.

28. The method according to claim 22, wherein the preset advertisement state is idle;

the step of instructing the ADP by the SSP to play the ring back tone which includes the advertisement if the state of the called terminal is the preset advertisement playing state comprises;

instructing the ADP by the SSP to play to the calling terminal the ring back tone which includes advertisement;

upon receiving the state of the called terminal by the SSP, transmitting the busy tone corresponding to the state of the called terminal to the calling terminal if the state of the called terminal is busy.

29. The method according to claim 22, wherein the step of playing the ring back tone which includes the advertisement to the calling terminal by the ADP comprises:

selecting by the ADP one self-stored advertisement voice group or single advertisement voice according to the information of calling number, called number, time interval, date or holiday; and

playing the selected advertisement voice for the calling terminal via the calling LS by returning the ACM to the calling terminal via the SSP and the calling LS in turn.

30. The method according to claim 22, further comprising:

upon receiving an answer signal from the called terminal or a call interruption signal from the calling terminal by the SSP, stopping playing the ring back tone which includes the advertisement.