SYSTEM AND METHOD FOR GENERATING USER-ASSISTED ADVERTISING RELEVANCY SCORES
First Claim
1. A method for determining user relevancy of an advertisement, the method comprising:
- formatting a web page in response to a user request;
wherein formatting includes inserting at least one advertisement in the web page;
including inserting a rating device for the at least one advertisement on a web page;
andreceiving user rating of the advertisement produced by user interaction with the rating device.
3 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for incorporating user feedback on advertising relevancy and providing the feedback to advertisers is disclosed. Generally, a user requests a web page from an online service provider. The online service provider checks to determine if the user requesting the page is a member of the user assisted advertising relevancy user population. If the user is not a member, the online service provider sends the web page the user requested without a method to rate the advertisement. If the user is a member of the user assisted advertising relevancy user base, the online service provider sends the requested web page with the ability to rate the advertisements sent on the page.
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Citations
23 Claims
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1. A method for determining user relevancy of an advertisement, the method comprising:
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formatting a web page in response to a user request; wherein formatting includes inserting at least one advertisement in the web page; including inserting a rating device for the at least one advertisement on a web page; and receiving user rating of the advertisement produced by user interaction with the rating device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method for advertisers to receive user relevancy data, the method comprising:
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collecting user relevancy data; performing calculations on the user relevancy data; aggregating the user relevancy data; reporting the aggregated user relevancy data; wherein the user relevancy data provides advertisers with feedback relating to their advertisements. - View Dependent Claims (18, 19, 20, 21)
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22. A method for displaying future advertisements based at least in part from collected relevancy data, the method comprising:
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Collecting relevancy data; Storing relevancy data; wherein collecting relevancy data comprises; at least one rating for the web page being displayed.
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23. A computer-readable storage medium comprising a set of instructions to direct a computer system to perform acts of:
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formatting a web page in response to a user request; wherein formatting includes inserting at least one advertisement in the web page; including a rating device for the at least one advertisement on a web page; and receiving user rating of the advertisement produced by user interaction with the rating device.
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Specification