SYSTEM AND METHOD FOR GENERATING USER-ASSISTED ADVERTISING RELEVANCY SCORES

• US 20080300972A1
• Filed: 05/30/2007
• Published: 12/04/2008
• Est. Priority Date: 05/30/2007
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Pujara, Jay
• Application Number:
  US11/755,571
• Publication Number:
  US 20080300972A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods for incorporating user feedback on advertising relevancy and providing the feedback to advertisers is disclosed. Generally, a user requests a web page from an online service provider. The online service provider checks to determine if the user requesting the page is a member of the user assisted advertising relevancy user population. If the user is not a member, the online service provider sends the web page the user requested without a method to rate the advertisement. If the user is a member of the user assisted advertising relevancy user base, the online service provider sends the requested web page with the ability to rate the advertisements sent on the page.

Claims

1. A method for determining user relevancy of an advertisement, the method comprising:

formatting a web page in response to a user request;

wherein formatting includes inserting at least one advertisement in the web page;

including inserting a rating device for the at least one advertisement on a web page;

and

receiving user rating of the advertisement produced by user interaction with the rating device.

2. The method according to claim 1 further comprising providing at least one server for performing calculations based on the received user rating;

wherein performing calculations includes storing the rating.

3. The method according to claim 2 wherein the at least one server collects demographic data from the user prior to authorizing users to rate advertisements.

4. The method according to claim 3 wherein the demographic data includes at least one of age, sex, income, primary industry, and information relating to the user location.

5. The method according to claim 3 wherein the at least one server collecting the demographic data has built in security so a user'"'"'s personal data is not compromised.

6. The method according to claim 2 wherein the at least one server is a web server that displays future advertisements based on previous user relevancy data collected.

7. The method according to claim 5 further comprising:

a web server log database coupled with the web server;

communicating data related to the at least one advertisement between a web server log database and the web server.

8. The method according to claim 1, wherein inserting a rating device comprises inserting a device to rank an advertisement based on predefined criteria

9. The method according to claim 1 wherein formatting comprises inserting a link near the advertisement where a user can rank the advertisement.

10. The method according to claim 1 wherein receiving the user rating comprises:

receiving data capturing the relevancy of the advertisement.

11. The method according to claim 1, wherein inserting a rating device for the advertisement on the page further comprises inserting a device to provide additional feedback regarding the advertisement.

12. The method according to claim 1 further comprising compensating users for their feedback.

13. The method according to claim 12 wherein compensating users comprises providing compensation based in part on at least one of level and quality of the feedback.

14. The method according to claim 1 wherein receiving user rating of the advertisement produced by user interaction with a rating device comprises preventing fraud.

15. The method according to claim 14 wherein preventing fraud comprises:

performing calculations on data received to determine whether a user consistently rates the same advertisement.

16. The method according to claim 1 wherein formatting a web page in response to a user request further comprises the step of verifying the user has opted to take part in determining user relevancy of an advertisement.

17. A method for advertisers to receive user relevancy data, the method comprising:

collecting user relevancy data;

performing calculations on the user relevancy data;

aggregating the user relevancy data;

reporting the aggregated user relevancy data;

wherein the user relevancy data provides advertisers with feedback relating to their advertisements.

18. The method according to claim 17 further comprising a fee agreement between an online service provider and an advertiser;

wherein the fee agreement depends on the level of feedback provided to the advertiser.

19. The method according to claim 18 wherein the feedback includes data relating to which advertisements were considered relevant or irrelevant to the web page displayed in response to a user request.

20. The method according to claim 18 wherein the feedback includes demographic trends relating to the advertisement.

21. The method according to claim 18 wherein the feedback omits all confidentional data.

22. A method for displaying future advertisements based at least in part from collected relevancy data, the method comprising:

Collecting relevancy data;

Storing relevancy data;

wherein collecting relevancy data comprises;

at least one rating for the web page being displayed.

23. A computer-readable storage medium comprising a set of instructions to direct a computer system to perform acts of:

formatting a web page in response to a user request;

wherein formatting includes inserting at least one advertisement in the web page;

including a rating device for the at least one advertisement on a web page; and

receiving user rating of the advertisement produced by user interaction with the rating device.