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Method and apparatus of customer relationship management and maketing

  • US 20080300979A1
  • Filed: 05/31/2007
  • Published: 12/04/2008
  • Est. Priority Date: 05/31/2007
  • Status: Abandoned Application
First Claim
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1. A method of generating a personalized communication for a customer, comprising:

  • obtaining a purchase record of the customer from a first data source;

    obtaining a location of the customer from a second data source;

    integrating the purchase record and the location in a geo-spatial map;

    analyzing a targeting criteria of the customer and of people residing adjacent to the customer through a referencing of the purchase record and the location of the customer with public and wiki generated information of the customer and the people residing adjacent to the customer;

    generating the personalized communication based on the analysis; and

    sending the personalized communication to the customer and the people residing adjacent to the customer.

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