Method and apparatus of customer relationship management and maketing
First Claim
1. A method of generating a personalized communication for a customer, comprising:
- obtaining a purchase record of the customer from a first data source;
obtaining a location of the customer from a second data source;
integrating the purchase record and the location in a geo-spatial map;
analyzing a targeting criteria of the customer and of people residing adjacent to the customer through a referencing of the purchase record and the location of the customer with public and wiki generated information of the customer and the people residing adjacent to the customer;
generating the personalized communication based on the analysis; and
sending the personalized communication to the customer and the people residing adjacent to the customer.
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Accused Products
Abstract
A method, apparatus, and system of customer relationship management and marketing are disclosed. In one embodiment, a method of generating a personalized communication for a customer includes obtaining a purchase record of the customer from a first data source, obtaining a location of the customer from a second data source, integrating the purchase record and the location in a geo-spatial map, analyzing a targeting criteria of the customer and of people residing adjacent to the customer through a referencing of the purchase record and the location of the customer with public and wiki generated information of the customer and the people residing adjacent to the customer, generating the personalized communication based on the analysis, and sending the personalized communication to the customer and the people residing adjacent to the customer.
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Citations
20 Claims
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1. A method of generating a personalized communication for a customer, comprising:
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obtaining a purchase record of the customer from a first data source; obtaining a location of the customer from a second data source; integrating the purchase record and the location in a geo-spatial map; analyzing a targeting criteria of the customer and of people residing adjacent to the customer through a referencing of the purchase record and the location of the customer with public and wiki generated information of the customer and the people residing adjacent to the customer; generating the personalized communication based on the analysis; and sending the personalized communication to the customer and the people residing adjacent to the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A customer relationship management system, comprising:
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a customer repository configured to store customer data, wherein the customer data comprises a name of a customer and a location of the customer; a geo-spatial map; and a marketing analysis module configured to; integrate the customer data into the geo-spatial map, analyze the customer data based on geo-spatial data and user-generated data associated with a neighborhood encompassing the location, and generate a personalized communication for the customer based on the analysis. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A method of generating a personalized communication for a neighborhood, comprising:
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obtaining a purchase record of a customer in the neighborhood from a first data source; obtaining a location of the customer from a second data source; integrating the purchase record and the location in a geo-spatial map; analyzing a targeting criteria of the customer and of people in the neighborhood through a referencing of the purchase record and the location of the customer with public and wiki generated information of the customer and the people in the neighborhood; generating the personalized communication based on the analysis; and sending the personalized communication to the customer and the people in the neighborhood. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification