System and Method for Providing Media Content to Physically Proximate Mobile Devices

• US 20080300985A1
• Filed: 05/30/2008
• Published: 12/04/2008
• Est. Priority Date: 05/31/2007
• Status: Abandoned Application

• Current Assignee: The University of Georgia Research Foundation, Inc.
• Original Assignee: The University of Georgia Research Foundation, Inc.
• Inventors: Shamp, Scott A., Griffin, Matt
• Application Number:
  US12/130,290
• Publication Number:
  US 20080300985A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/43615 Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/43637 involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11] arrangements for wireless networking or broadcasting of information in indoor or near-field type systems H04B10/114
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program

Abstract

In one embodiment, a system and a method pertain to displaying an advertisement, determining media content related to the advertisement to send to a physically proximate mobile device, wirelessly connecting to the physically proximate mobile device, wirelessly transmitting the determined media content to the physically proximate mobile device using a short-range wireless communication protocol.

Claims

1. A method for providing media content to a mobile device, the method comprising:

displaying an advertisement;

determining media content related to the advertisement to send to a physically proximate mobile device;

wirelessly connecting to the physically proximate mobile device;

wirelessly transmitting the determined media content to the physically proximate mobile device using a short-range wireless communication protocol.

2. The method of claim 1, wherein wirelessly transmitting comprises wirelessly transmitting using an IEEE 802.11 protocol.

3. The method of claim 1, wherein wirelessly transmitting comprises wirelessly transmitting using a Bluetooth protocol.

4. The method of claim 1, wherein wirelessly transmitting comprises wirelessly transmitting using an IEEE 802.15 protocol.

5. The method of claim 1, wherein wirelessly transmitting comprises wirelessly transmitting text and graphics to the mobile device.

6. The method of claim 1, wherein wirelessly transmitting comprises wirelessly transmitting audio and video to the mobile device.

7. The method of claim 1, wherein displaying an advertisement comprises displaying a video advertisement on a display device.

8. The method of claim 7, further comprising detecting the physical proximity of the mobile device before determining the media content to send.

9. The method of claim 8, wherein detecting the physical proximity comprises detecting the physical proximity using a device integrated with the display device.

10. The method of claim 8, wherein detecting the physical proximity comprises detecting the physical proximity of a radio frequency identification (RFID) tag of the mobile device using an RFID tag reader.

11. The method of claim 10, further comprising reading a user identification code stored in the RFID tag and wherein determining the media content to send comprises determining media content to send based upon the user identification code.

12. The method of claim 1, wherein displaying an advertisement comprises displaying a static advertisement.

13. The method of claim 12, further comprising receiving a request from the mobile device for media content associated with the displayed advertisement.

14. A system comprising:

a processing device;

memory that stores a content distribution program, the program being configured to determine media content related to a displayed advertisement to send to a physically proximate mobile device, to wirelessly connect to the physically proximate mobile device, and to wirelessly transmit the determined media content to the physically proximate mobile device using a short-range wireless communication protocol; and

a short-range wireless device configured to wirelessly transmit data over short distances.

15. The system of claim 14, wherein the short-range wireless device is configured to wirelessly transmit data using an IEEE 802.11 protocol, a Bluetooth protocol, or an IEEE 802.15 protocol.

16. The system of claim 14, further comprising a display device that displays a video advertisement.

17. The system of claim 16, wherein the display device comprises an identification device reader configured to detect physically proximate mobile devices.

18. The system of claim 17, wherein the identification device reader comprises a radio frequency identification (RFID) tag reader configured to read RFID tags provided on the mobile devices.

19. The system of claim 18, wherein the RFID tag reader is configured to read a user identification code stored in the RFID tag.

20. The system of claim 19, wherein the content distribution program is configured to determine the media content to send relative to the user identification code.

21. The system of claim 14, wherein the content distribution program is configured to receive from physically proximate mobile devices requests for media content associated with the displayed advertisement.

22. A computer-readable medium that stores a content distribution program, the program comprising:

logic configured to determine media content related to a displayed advertisement to send to a physically proximate mobile device;

logic configured to wirelessly connect to the physically proximate mobile device; and

logic configured to wirelessly transmit the determined media content to the physically proximate mobile device using a short-range wireless communication protocol.

23. The computer-readable medium of claim 22, wherein the logic configured to wirelessly transmit comprises logic configured to wirelessly transmit data using an IEEE 802.11 protocol, a Bluetooth protocol, or an IEEE 802.15 protocol.

24. The computer-readable medium of claim 22, wherein the logic configured to determine media content to send comprises logic configured to determine media content to send relative to a user identification code that has been read from an identification device of the mobile device.

25. The computer-readable medium of claim 22, further comprising logic configured to receive from physically proximate mobile devices requests for media content associated with the displayed advertisement.