Web-Based Performance Points System
First Claim
1. A method of marketing, comprising:
- establishing a community of users for the development and marketing of a product;
establishing a fund for distribution to said community of users;
providing at least one activity for participation by said community of users to develop interest in said product from said community of users, wherein said at least one activity is connected to said product;
rewarding said community of users from said fund as a function of participation in said at least one activity;
including in said fund revenue generated in association with said product to establish ownership interests in said product for said community of users.
1 Assignment
0 Petitions
Accused Products
Abstract
A method and system for marketing a product. The method includes establishing a community of online users for the development and marketing of a movie. A fund is established for distribution to the community of users. At least one activity is provided that invites participation by the community of online users. Activities are offered in connection with the development of the movie and to generate interest in the movie. Means are established for gauging participation of the users in the activities. The community of users is rewarded from the fund as a function of participation in the activities. Ownership interests in the product are established for users in the online community by including revenue generated in relation to the movie.
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Citations
24 Claims
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1. A method of marketing, comprising:
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establishing a community of users for the development and marketing of a product; establishing a fund for distribution to said community of users; providing at least one activity for participation by said community of users to develop interest in said product from said community of users, wherein said at least one activity is connected to said product; rewarding said community of users from said fund as a function of participation in said at least one activity; including in said fund revenue generated in association with said product to establish ownership interests in said product for said community of users. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of marketing, comprising:
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establishing a community of online users for the development and marketing of a movie; establishing a fund for distribution to said community of users; providing at least one activity for participation by said community of online users, wherein said at least one activity is offered in connection with development of said movie and to generate interest in said movie; means for gauging participation of users in said at least one activity; rewarding said community of users from said fund as a function of participation in said at least one activity; establishing ownership interests in said product for said community of users by including in said fund revenue generated in relation to said movie. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 21, 22, 23, 24)
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20. A system for marketing, comprising:
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a host platform for establishing a community of users for the development and marketing of a product; a fund manager for establishing a fund for distribution to said community of users, wherein said fund includes a guaranteed starting value and includes revenue generated in relation to said movie; an activity manager for providing at least one activity for participation by said community of online users, wherein said at least one activity is offered in connection with development of said product and to generate interest in said product; a reward manager for rewarding said community of users from said fund as a function of participation in said at least one activity; and a distribution manager for distributing assets from said fund to said community of users.
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Specification