ON DEMAND PRODUCT PLACEMENT
First Claim
1. A system comprising at least one computing device coupled over a communication network to a plurality of other devices, the at least one computing device operable at least to:
- receive a request for media content from a user of a first device;
receive a request for the media content from a user of a second device;
retrieve a media file associated with the media content requested by the first and the second users, wherein the media content comprises a defined null space;
retrieve data for a first and second product placement;
mix in response to the request from the user of the first device the media file and the data for the first product placement such that the first product placement appears in the media content disposed in at least a portion of the defined null space;
mix in response to the request from the user of the second device the media file and data for the second product placement such that the second product placement appears in the media content disposed in at least a portion of the defined null space;
communicate the media content with the first product placement data to the user of the first device; and
communicate the media content with the second product placement data to the user of the second device.
1 Assignment
0 Petitions
Accused Products
Abstract
In at least one aspect, methods and corresponding systems are provided herewith for mixing media and advertising content on demand. The systems preferably include at least one computing device coupled over a communication network to a plurality of other devices. The at least one computing device is preferably operable at least to: receive a request for media content from a user of a device, retrieve a media file associated with the media content requested and product placement data, and mix the media file with product placement data such that the product placement appears in the media content disposed in at least a portion of a defined null space within the media file.
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Citations
20 Claims
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1. A system comprising at least one computing device coupled over a communication network to a plurality of other devices, the at least one computing device operable at least to:
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receive a request for media content from a user of a first device; receive a request for the media content from a user of a second device; retrieve a media file associated with the media content requested by the first and the second users, wherein the media content comprises a defined null space; retrieve data for a first and second product placement; mix in response to the request from the user of the first device the media file and the data for the first product placement such that the first product placement appears in the media content disposed in at least a portion of the defined null space; mix in response to the request from the user of the second device the media file and data for the second product placement such that the second product placement appears in the media content disposed in at least a portion of the defined null space; communicate the media content with the first product placement data to the user of the first device; and communicate the media content with the second product placement data to the user of the second device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method comprising:
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receiving a request for media content from a user of a first device; receiving a request for the media content from a user of a second device; retrieving a media file associated with the media content requested by the first and the second users, wherein the media content comprises a defined null space; retrieving data for a first and second product placement; mixing in response to the request from the user of the first device the media file and the data for the first product placement such that the first product placement appears in the media content disposed in at least a portion of the defined null space; mixing in response to the request from the user of the second device the media file and data for the second product placement such that the second product placement appears in the media content disposed in at least a portion of the defined null space; communicating the media content with the first product placement data to the user of the first device; and communicating the media content with the second product placement data to the user of the second device. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification