System and method for delivering targeted promotional announcements over a telecommunications network based on financial instrument consumer data

• US 20080304638A1
• Filed: 06/07/2007
• Published: 12/11/2008
• Est. Priority Date: 06/07/2007
• Status: Abandoned Application

• Current Assignee: Branded Marketing LLC
• Original Assignee: Branded Marketing LLC
• Inventors: Jackowitz, Richard, Colyer, Mark
• Application Number:
  US11/810,760
• Publication Number:
  US 20080304638A1
• Time in Patent Office: Days
• US Class Current: 379/88.25
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 3/42017 Customized ring-back tones
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method for delivering an announcement in a telecommunications system comprising: receiving a message including an identity of a calling party; retrieving a customer profile associated with the calling party, wherein the customer profile includes information derived from a financial account associated with the calling party; receiving from the calling party a dialed number associated with a called party; selecting an announcement from a plurality of announcements based on the customer profile; and delivering the announcement to the calling party.

Claims

1. -27. (canceled)

28. A method for delivering an announcement in a telecommunications system comprising:

maintaining a telephony connection between a calling party and a called party while a remaining earned time allotment is greater than zero;

subtracting time from the remaining earned time allotment while the telephony connection is maintained;

monitoring said telephony connection to determine if the calling party enters a request for an additional promotional message;

in response to detecting the request for an additional promotional message, delivering the additional promotional message to the calling party, wherein the promotional message is selected based on information derived from a financial account associated with the calling party;

soliciting a correct response from the calling party related to the content of promotional message;

adding a time unit to the remaining earned time allotment after receiving the correct response from the calling party; and

terminating said telephony connection when the remaining earned time allotment is zero.

30. The method of claim 28 further comprising,

obtaining information about a previous announcement delivered to the calling party.

31. The method of claim 28 further comprising,

limiting the time units the calling party can receive over a certain time period

32. The method of claim 31 wherein limiting includes limiting the calling party to 30 minutes over a 24-hour period.

33. The method of claim 28 further comprising verifying that the message was listened to.

34. The method of claim 33 wherein verifying comprises the steps of:

playing a question about the message; and

receiving a response to the question.

35. The method of claim 28 wherein the announcement is an advertisement.

29. (canceled)

36. A method for delivering an announcement in a telecommunications system comprising:

receiving information about an identity of a calling party;

retrieving a subscriber profile associated with the calling party, wherein the subscriber profile includes information derived from a stored value or debit account associated with the calling party;

selecting an announcement from a plurality of announcements based on the subscriber profile; and

delivering the announcement to the calling party.

37. The method of claim 36 wherein the announcement is unrelated to a called party.

38. The method of claim 36 further comprising,

receiving control of a call from a telecommunications switch;

and

transferring control of the call to the telecommunications switch after delivering the announcement to the calling party.

39. A system for delivering audio announcements comprising:

an interactive voice response system;

a subscriber profile database that includes historical purchasing data associated with a stored value account, wherein the stored value or debit card account is associated with the subscriber;

an advertisement database; and

an announcement module, in communication with the interactive voice response system, the subscriber profile database, and the advertisement database, wherein the announcement module is configured to received an identity of the subscriber from the interactive voice response system, select an advertisement from the advertisement database based on information in the subscriber profile database; and

deliver the advertisement to the interactive voice response system.

40. The system of claim 39 wherein the announcement module is configured to receive control of a call from a telecommunications switch.

41. The system of claim 40 wherein the announcement module is configured to return control of the call to the telecommunications switch after delivering the announcement to the calling party.

42. The system of claim 39 wherein the announcement module maintains a log of announcements delivered to the subscriber.

43. The system of claim 39 wherein the subscriber profile database includes at least one of subscriber location, age, gender, call history, and average purchase price over a certain time period.

44. The system of claim 39 wherein the subscriber profile database includes a subscriber purchase history based on merchant category code.

45. The system of claim 44 wherein the subscriber purchase history is derived from a financial card.

46. The system of claim 45 wherein the announcement module is configured to verify the advertisement was listened to.

47. The system of claim 45 wherein the announcement module is configured to play a question about the message and receive a response to the question.