LOCALIZED ADVERTISEMENT SUBSTITUTION IN WEB-BASED CONTENT
First Claim
1. A method of delivering Web content comprising:
- detecting served content provided by a remotely located Web server directed towards a remotely located Web browser, said served content comprising Web content related to a Web site and advertisement content;
determining a portion of the served content that represents advertisement content;
replacing the advertisement content with substitute content; and
delivering the Web content and the substitute content to the Web browser.
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Abstract
The present invention discloses a system and a method of intermediate network nodes that substitute local content for detected advertisements before serving Web pages to Web clients. In the invention, served content provided by a remotely located Web server directed towards a remotely located Web browser can be detected by the network node that performs the substitution. The served content can include Web content related to a Web site and advertisement content. A portion of the served content representing advertisement content can be determined. The determined advertisement content can be replaced with substitute content. The Web content and the substitute content can be delivered to the Web browser.
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Citations
20 Claims
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1. A method of delivering Web content comprising:
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detecting served content provided by a remotely located Web server directed towards a remotely located Web browser, said served content comprising Web content related to a Web site and advertisement content; determining a portion of the served content that represents advertisement content; replacing the advertisement content with substitute content; and delivering the Web content and the substitute content to the Web browser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for substituting in Web-based content comprising:
a network node that is an intermediate node positioned in a communication path between a Web browser and a Web server, said network node including a substitution engine configured to detect advertisement content directed towards the Web browser and further configured to replace detected advertisement content with substitute content. - View Dependent Claims (14, 15, 16)
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17. A substitution engine comprising:
a set of programmatic instructions stored in a machine readable medium and executable by a machine, said machine being geographically located remotely from a Web server and a Web client that receives a set of Web pages served by the Web server, wherein the substitution engine is configured to detect advertisements contained in the Web pages, to determine a height and a width of a Web page area corresponding to an area in which the detected advertisements are to be presented, to determine substitute content having approximately the same height and width as the Web page area, and to replace the detected advertisements with the determined substitute content before the Web pages are delivered to the Web client. - View Dependent Claims (18, 19, 20)
Specification