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Method and system for inserting targeted data in available spaces of a webpage

  • US 20080306815A1
  • Filed: 06/06/2007
  • Published: 12/11/2008
  • Est. Priority Date: 06/06/2007
  • Status: Abandoned Application
First Claim
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1. A method for placing an advertisement in a webpage, the method comprising:

  • intercepting in a device a response being requested by a user, wherein the device is deployed at a location in a network;

    determining whether the intercepted response has a space for advertisement;

    selecting an advertisement, when the intercepted response is determined to be a webpage and have the space for advertisement, in accordance with selected criteria so that the advertisement is of interest to the user;

    modifying data packets representing the webpage to include the advertisement; and

    releasing the modified data packets to the user, wherein the advertisement is presented to the user when the webpage is displayed.

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