Network devices for replacing an advertisement with another advertisement
First Claim
1. A method for replacing a first advertisement with a second advertisement in a webpage, the method comprising:
- intercepting a response in a device to a request from a client machine associated with a user, wherein the device is deployed at a location in a network;
determining a presence of the first advertisement and further whether the first advertisement is replaceable;
deciding the second advertisement in conjunction with criteria when the first advertisement is determined replaceable; and
replacing the first advertisement with the second advertisement so that the second advertisement is seen when the webpage is display on the client machine.
7 Assignments
0 Petitions
Accused Products
Abstract
Techniques for replacing an advertisement in a webpage from a website with another advertisement are disclosed. A response including the webpage is intercepted in a network device deployed in an in-line fashion, preferably at a data traffic point along a network. When it is determined that the webpage includes an advertisement that is replaceable, a preferable advertisement more correlated to the interests of a user is embedded in data packets to replace those for the original advertisement. Subsequently, the preferable advertisement is served when the webpage is displayed.
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Citations
20 Claims
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1. A method for replacing a first advertisement with a second advertisement in a webpage, the method comprising:
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intercepting a response in a device to a request from a client machine associated with a user, wherein the device is deployed at a location in a network; determining a presence of the first advertisement and further whether the first advertisement is replaceable; deciding the second advertisement in conjunction with criteria when the first advertisement is determined replaceable; and replacing the first advertisement with the second advertisement so that the second advertisement is seen when the webpage is display on the client machine. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A network device, deployed by a service provider, for replacing a first advertisement with a second advertisement in a webpage, the network device comprising:
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a processor; a memory space, coupled to the processor, space for storing code as a module, when the code is executed by the process, the module performing operations of; intercepting a response in a device to a request from a client machine associated with a user, determine a presence of the first advertisement in the webpage and further whether the first advertisement is replaceable, wherein the service provider facilitates an access by the user to a network; deciding the second advertisement in conjunction with a set of criteria when the first advertisement is determined replaceable; and replacing the first advertisement with the second advertisement so that the second advertisement is seen when the webpage is display on the client machine. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification