Empty Space Advertising Engine

• US 20080306824A1
• Filed: 06/05/2008
• Published: 12/11/2008
• Est. Priority Date: 06/08/2007
• Status: Abandoned Application

• Current Assignee: Keenscreen, Inc.
• Original Assignee: Keenscreen, Inc.
• Inventors: Parkinson, David C.
• Application Number:
  US12/133,510
• Publication Number:
  US 20080306824A1
• Time in Patent Office: Days
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A web page is enabled to display advertisements in the empty space that is present in conjunction with normal content. Usage data including both positive and negative feedback is collected and stored on a server.

Claims

1. A method for presenting an advertisement on a web page, comprising:

rendering the web page for visual presentation, the rendered web page comprising content and white space, the white space being substantially devoid of content; and

causing the advertisement to be displayed on the web page in the white space.

2. A system for online advertising, comprising:

a web browsing agent for execution on a client computer and configured to load a web page, the web page including client-side executable code configured to request an appropriate ad to be served from an ad server;

a client side code interpreter for executing the client-side executable code;

a empty space detection system configured to distinguish content elements of the web page from empty space on the web page; and

a presentation system configured to present the ad at least proximate to the empty space on the web page.

3. The system of claim 2, further comprising a usage data tracking system configured to track for the advertisements and to report to the ad server.