SYSTEM FOR RATING QUALITY OF ONLINE VISITORS
First Claim
1. A system for rating click quality of websites, comprising:
- assigning each of a plurality of website pages to one of a plurality of page categories, and assigning at least one of the plurality of page categories as a goal of the website;
monitoring the plurality of website pages of a plurality of websites;
determining the start of an online session by a visitor to one of the plurality of website pages;
assigning the visitor a visitor id;
identifying any referring website from which the visitor originated;
tracking the activity of the online session;
recording session data for each session and each page category visited, including a session id, a number of times that pages of each page category were accessed by the visitor, and at least one parameter related to the duration of access by the visitor to each of the page categories visited by the visitor during the online session.
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Accused Products
Abstract
A system for determine session, visitor, advertiser and/or website click quality scores includes a data warehouse collected from a plurality of websites, a method of determining whether a goal established for a website is achieved, a data mining system for adjusting the value of certain actions taken by a visitor to a website in accomplishing the websites ultimate goal, and a subsystem for reporting click quality scores to users of the system. For example, the system uses a script included in each page of each website monitored by the system to capture data in the data warehouse. The method for determining whether a goal is achieved may include assigning a website goal associated with access to a category of a page and recording the achievement of the goal or goals, when a visitor in a session accesses a page or pages of the specified category. The subsystem for reporting may assist in analyzing the quality of visitors, the quality of visitors referred by a particular referral source, and the quality of a website, including any effects of changes made to the website or in comparison to other websites monitored by the system.
341 Citations
39 Claims
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1. A system for rating click quality of websites, comprising:
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assigning each of a plurality of website pages to one of a plurality of page categories, and assigning at least one of the plurality of page categories as a goal of the website; monitoring the plurality of website pages of a plurality of websites; determining the start of an online session by a visitor to one of the plurality of website pages; assigning the visitor a visitor id; identifying any referring website from which the visitor originated; tracking the activity of the online session; recording session data for each session and each page category visited, including a session id, a number of times that pages of each page category were accessed by the visitor, and at least one parameter related to the duration of access by the visitor to each of the page categories visited by the visitor during the online session. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification