MEDIATION FOR AUXILIARY CONTENT IN AN INTERACTIVE ENVIRONMENT
First Claim
Patent Images
1. In a client device configured to interact with an interactive environment, a computer implemented method for obtaining auxiliary content, comprising:
- contacting a mediation server;
receiving contact information for a distribution server from the mediation server; and
contacting the distribution server with a request for advertising content information for an auxiliary content space within the interactive environment using the contact information.
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Accused Products
Abstract
A client device configured to interact with an interactive environment, a computer implemented method for obtaining auxiliary content in such a device, a mediation server, a computer implemented method for managing distribution of auxiliary content with such a server, an auxiliary content distribution method and an auxiliary content distribution system are disclosed
117 Citations
45 Claims
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1. In a client device configured to interact with an interactive environment, a computer implemented method for obtaining auxiliary content, comprising:
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contacting a mediation server; receiving contact information for a distribution server from the mediation server; and contacting the distribution server with a request for advertising content information for an auxiliary content space within the interactive environment using the contact information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A client device configured to interact with an interactive environment, comprising:
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a processor; a memory coupled to the processor; one or more instructions embodied in memory for execution by the processor, the instructions being configured to implement a method for obtaining auxiliary content for an interactive environment, the method comprising; contacting a mediation server; receiving contact information for a distribution server from the mediation server; and contacting the distribution server with a request for auxiliary content information for an auxiliary content space within the interactive environment. - View Dependent Claims (15, 16, 17)
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18. In a mediation server, a computer implemented method for managing distribution of auxiliary content, comprising:
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receiving input from a client device; and sending contact information for a distribution server to the client device, the contact information being configured to facilitate communication between the client device and the distribution server. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A mediation server, comprising:
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a processor; a memory; and one or more instructions embodied in memory for execution by the processor, the instructions being configured to implement a method for managing distribution of auxiliary content, the method comprising; receiving input from a client device; and sending contact information for a distribution server to the client device, the contact information being configured to facilitate communication between the client device and the distribution server. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. In a system having a client device configured to interact with an interactive environment, mediation server, and one or more distribution servers, a method for distributing auxiliary content, comprising:
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submitting input from the client device to the mediation server; receiving input from the client device at the mediation server and sending contact information for a distribution server from the mediation server to the client device in response to the input, receiving the contact information at the client device; and using the contact information to contact one or more of the distribution servers with the client device to submit a request for auxiliary content information for an auxiliary content space within an interactive environment implemented with the client device, and servicing the request for auxiliary content information with the one or more distribution servers.
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45. An auxiliary content distribution system, comprising:
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a mediation server; one or more client devices; and one or more distribution servers, wherein the client device is configured to submit input to the mediation server; wherein the mediation server is configured to receive input from the client device and send contact information for a distribution server to the client device in response to the input, wherein the client device is further configured to receive the contact information from the mediation server and use the contact information to contact one or more of the distribution servers with a request for auxiliary content information for an auxiliary content space within an interactive environment implemented with the client device, and wherein the one or more distribution servers are configured to service requests for auxiliary content information from the one or more client devices.
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Specification