USING PERSONAL DATA FOR ADVERTISEMENTS

• US 20080307112A1
• Filed: 06/08/2007
• Published: 12/11/2008
• Est. Priority Date: 06/08/2007
• Status: Active Grant

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Ericsson Mobile Communications AB (Sony Group Corp.)
• Inventors: Andreasson, Mans Folke Markus, Bengtsson, Henrik, Baard, Henrik, Stavenow, Bengt Gunnar, Cronstrom, David Sebastian
• Granted Patent: US 7,702,813 B2
• Time in Patent Office: Days
• US Class Current: 709/245
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A device may receive personal data that is collected at a client device, obtain a network address of a media device from the client device, send the network address to an advertisement device, and send the personal data to the advertisement device. The advertisement device may retrieve advertisements based on the personal data and send the retrieved advertisements to the media device.

Claims

1. A method comprising:

collecting personal data at a client device;

obtaining a network address of a media device through a wireless communication link between the client device and the media device;

sending the network address to a server that relays the network address to an advertisement device; and

sending the collected personal data to the server, the server relaying the personal data to the advertisement device and the advertisement device retrieving advertisements based on the personal data and sending the retrieved advertisements to the media device.

2. The method of claim 1, wherein collecting personal data includes:

obtaining information about user preferences, tastes, or application usage patterns.

3. The method of claim 1, further comprising:

receiving user inputs that give a permission to send the personal data to the server.

4. The method of claim 1, further comprising:

detecting if the media device receives a new network address; and

sending the new network address to the server if the media device receives the new network address.

5. The method of claim 1, wherein collecting personal data includes:

monitoring communication messages of applications at the client device, and extracting, from the messages, terms that indicate user preferences.

6. The method of claim 1, wherein collecting personal data includes:

obtaining a client identifier.

7. The method of claim 6, wherein obtaining a client identifier includes:

obtaining a user identifier that uniquely identifies a user.

8. The method of claim 1, further comprising:

receiving a request to send client identifiers as part of the personal data.

9. The method of claim 8, wherein receiving a request to send client identifiers includes:

receiving a request to send one or more of;

a language identifier, a home mobile land network identifier, a current mobile land network identifier, an identifier that identifies a model of the client device, or a user identifier.

10. The method of claim 8, wherein collecting personal data includes:

obtaining the client identifiers from within the request to send the client identifiers.

11. The method of claim 1, wherein sending the collected personal data includes:

forming a symbol string in accordance with a hypertext transfer protocol;

concatenating to the string additional symbols that encode client identifiers in accordance with the hypertext transfer protocol; and

sending the concatenated string.

12. The method of claim 1, wherein collecting personal data at a client device includes:

activating, via a browser, a link that incorporates a command to collect and send client identifiers.

13. A device comprising:

a processor configured to;

receive personal data that is collected at a client device;

obtain a network address of a media device from the client device;

send the network address to an advertisement device; and

send the personal data to the advertisement device, the advertisement device retrieving advertisements based on the personal data and sending the retrieved advertisements to the media device.

14. The device of claim 13, wherein the personal data includes at least one of:

user preferences or client identifiers.

15. The device of claim 13, wherein the processor is further configured to:

receive a new network address of the media device if the media device obtains the new network address.

16. The device of claim 13, wherein the processor is further configured to:

send a request to send a client identifier as part of the personal data;

or send a request to send the personal data.

17. The device of claim 16, wherein the request to send client identifiers includes:

a hypertext transfer protocol string that contains client identifiers.

18. A device comprising:

a processor configured to;

receive personal data that is collected at client devices from a server device;

obtain a network address of a media device from the server device;

receive the network address from the server device;

determine if the media device is active;

retrieve personal data based on the network address if the media device is determined as being active;

retrieve advertisements based on the retrieved personal data and send the advertisements to the media device.

19. The device as in claim 18, wherein the personal data includes words that are derived from filtering communication messages at the client devices.

20. A media device comprising:

means to request personal data that is collected at a client device;

means to receive the personal data from the client device;

means to send the network address of the media device to an advertisement device; and

means to send the personal data to the advertisement device, the advertisement device retrieving advertisements based on the personal data and sending the retrieved advertisements to the media device if the advertisement device is notified of activities at the media device.