COMPUTERIZED EVALUATION OF USER IMPRESSIONS OF PRODUCT ARTIFACTS

• US 20080312985A1
• Filed: 06/18/2007
• Published: 12/18/2008
• Est. Priority Date: 06/18/2007
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Bartholomew, Craig, Williams, Don, Sullivan, Terry
• Application Number:
  US11/764,369
• Publication Number:
  US 20080312985A1
• Time in Patent Office: Days
• US Class Current: 705/7
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

Computerized systems and methods for use in evaluating user impressions of a product are provided. One method disclosed includes receiving from a developer of a product, a canonical textual description of an intended product audience and an intended use of a product. The product is displayed to potential users, and from each of a plurality of potential users, a user textual description of the product is received. The user textual description indicates a user impression of the intended product audience and the intended use of the product. A computing device may be used to perform semantic analysis to determine correspondence between the canonical and user textual descriptions, and to display the result in a graph or textual form, for example.

Claims

1. A method for use in evaluating user impressions of a product, comprising:

receiving from a developer of a product, a canonical textual description of an intended product audience and an intended use of a product;

receiving from each of a plurality of potential users, a user textual description of a user impression of the intended product audience and the intended use of the product;

performing semantic analysis to compare the canonical textual description with the plurality of user textual descriptions, via a semantic analysis engine; and

displaying an output of the semantic analysis on a graphical user interface associated with the semantic analysis engine.

2. The method of claim 1, wherein the canonical textual description and the user textual description are drafted following an established protocol, which includes asking what does the product do, whom the product is for, and what does the product do for the intended product audience.

3. The method of claim 1, wherein performing the semantic analysis includes calculating a consistency score measuring agreement among textual descriptions provided by the plurality of users.

4. The method of claim 1, wherein performing the semantic analysis includes calculating a congruency score measuring agreement between the canonical textual description and the textual descriptions of one or more of the plurality of users.

5. The method of claim 1, wherein performing semantic analysis includes identifying keywords that appear in each of the canonical textual description and one or more of the plurality of user textual descriptions.

6. The method of claim 5, wherein displaying the output includes displaying a graph that indicates the correspondence of the identified keywords in the canonical textual description and the one or more of the plurality of user textual descriptions.

7. The method of claim 1, further comprising:

receiving a user product preference selection indicating a preference for the product; and

displaying an indication of the user product preference selection on the graphical user interface.

8. The method of claim 7, wherein the user product preference selection is a GUI-forced selection requiring the user to select a preference between two or more products.

9. The method of claim 1, further comprising:

receiving a user selection from the group consisting of an indication that the user would like more information on the product, an indication that the user would recommend the product, and an indication that the user would use the product; and

displaying information relating to the user selection.

10. The method of claim 1, further comprising:

receiving sensor data indicating a user physiological reaction to the presentation of the product;

displaying the sensor data on the graphical user interface.

11. The method of claim 1, further comprising:

receiving eye position data indicating eye position of the user during the presentation of the product; and

displaying the eye position data on the graphical user interface.

12. The method of claim 1, wherein the eye position data includes at least one of eye dwell times, eye fixation locations, and eye transitions between fixation locations.

13. The method of claim 1, further comprising:

calculating an elapsed time spent by a user examining the product;

displaying the elapsed time on the graphical user interface.

14. The method of claim 1, further comprising:

recording comments made by each user during examination of the product; and

presenting the comments via the graphical user interface.

15. The method of claim 1, further comprising:

displaying, on the graphical user interface, a comparison of the output of the semantic analysis for the product with semantic analysis output for one or more other products.

16. A system for evaluating user impressions of a product, comprising:

an analysis computing device configured to receive from a developer of a product, a canonical textual description of an intended product audience and an intended use of a product, and also to receive from each of a plurality of potential users, a user textual description of a user impression of the intended product audience and the intended use of the product;

wherein the analysis computing device is configured to execute an analysis program having a semantic analysis engine, the semantic analysis engine being configured to perform semantic analysis to compare the canonical textual description with the plurality of user textual descriptions, via the semantic analysis engine; and

wherein the analysis program is configured to send an output of the semantic analysis engine for display on a graphical user interface associated with the analysis program.

17. The system of claim 16, wherein the analysis program further includes a preprocessor configured to convert raw input data for the user textual description and the canonical textual description into a processable format for the semantic analysis engine.

18. The system of claim 16, wherein the analysis program further includes a reporting module configured to generate a product artifact report interface having one or more user selectors that are configured to enable a user to select files containing the user textual description and the canonical textual description for the semantic analysis;

and

wherein the report module is further configured to generate a product comparison interface having one or more user selectors that are configured to enable a user to select multiple products for inclusion in a report containing semantic analysis output for the selected multiple products.

19. The system of claim 18, further comprising:

a trial computing device configured to display the product to each of the users on a trial graphical user interface, and to receive from each of the users a respective textual description of a user impression of the intended product audience and the intended use of the product; and

wherein the trial computing device further includes one or more of a sensors configured to detect a physiological condition of the user, a camera configured to track eye position of the user, and a microphone configured to record comments of the user while the product is presented to the user; and

wherein an output of the sensors, camera, and/or microphone is configured to be displayed on the graphical user interface of the analysis program along with the output of the semantic analysis.

20. A system for evaluating user impressions of a product, comprising:

an analysis program configured to generate a product artifact report interface having one or more user selectors configured to enable a user to select files containing a user textual description and a canonical textual description of a product for semantic analysis, and a run selector configured to cause the analysis program to perform semantic analysis upon the selected files containing the user textual description and canonical textual description;

wherein upon selection of a run selector by a user, the analysis program is configured to perform semantic analysis, and the product artifact report interface is configured to display an output of the semantic analysis including a consistency score measuring agreement among textual descriptions provided by the plurality of users, a congruency score measuring agreement between the canonical textual description and the textual descriptions of one or more of the plurality of users, and a graph indicating the correspondence of identified keywords in the canonical textual description and the one or more of the user textual descriptions.