Online marketing platform
First Claim
1. An online marketing platform, comprising:
- a campaign hosting system including a database connected to a network;
a campaign creation device connected to the network; and
a plurality of user devices connected to the network;
wherein the campaign creation device is configured to provide campaign information to the campaign hosting system via the network;
wherein the campaign hosting system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database;
wherein at least one of the user devices is configured to provide profile information to the campaign hosting system via the network;
wherein the campaign hosting system is configured to automatically create a user profile using the profile information and to store the user profile as one of a plurality of user profiles in the database;
wherein each user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network; and
wherein each user device is configured to access the user profile by communicating with the campaign hosting system via the network.
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Accused Products
Abstract
Online marketing platforms are disclosed that harness user generated content to encourage the viral sharing and tracking of online marketing campaigns. One embodiment includes a campaign hosting system including a database connected to a network, a campaign creation device connected to the network and a plurality of user devices connected to the network. In addition, the campaign creation device is configured to provide campaign information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database, at least one of the user devices is configured to provide profile information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create a user profile using the profile information and to store the user profile as one of a plurality of user profiles in the database, each user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network and each user device is configured to access the user profile by communicating with the campaign hosting system via the network.
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Citations
54 Claims
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1. An online marketing platform, comprising:
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a campaign hosting system including a database connected to a network; a campaign creation device connected to the network; and a plurality of user devices connected to the network; wherein the campaign creation device is configured to provide campaign information to the campaign hosting system via the network; wherein the campaign hosting system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database; wherein at least one of the user devices is configured to provide profile information to the campaign hosting system via the network; wherein the campaign hosting system is configured to automatically create a user profile using the profile information and to store the user profile as one of a plurality of user profiles in the database; wherein each user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network; and wherein each user device is configured to access the user profile by communicating with the campaign hosting system via the network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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50. A method of conducting online campaigns amongst a community of users, comprising:
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using campaign information provided by users to create custom online campaigns; using profile information provided by users to create user profiles; receiving a response to one of the campaigns from one of the users; displaying the response in association with the user profile within the campaign to which the response relates; and determining a winner of the campaign to which the response relates.
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51. A method of conducting an online campaign, comprising:
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creating an online campaign using campaign information received from a campaign creator; enabling users to engage with the campaign by receiving responses to the campaign from users, providing users with access to responses to the campaign and receiving votes from users; tracking in real time each engagement with the campaign; and displaying within the online campaign the number of each type of engagement that has occurred.
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52. A campaign hosting system, comprising:
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at least one server connected to a database and a network; wherein the database is configured to store information concerning a plurality of custom online campaigns; wherein the database is configured to store information concerning user profiles; wherein the database is configured to store campaign responses and to associate the campaign responses with a campaign and a user profile; and wherein the server is configured to transmit information stored in the database concerning at least one of the plurality of online campaigns via the network.
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53. A campaign hosting system, comprising:
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at least one server connected to a database and a network; wherein the database includes information concerning at least one online campaign; wherein the server is configured to transmit information concerning the online campaign via the network; wherein the server is configured to receive at least one submission responsive to the online campaign via the network and to store the at least one submission in the database; wherein the server is configured to receive requests to automatically propagate one of the submissions stored in the database to a another web site via the network; wherein the server is configured to transmit propagation information via the network; wherein the server is configured to receive requests for information concerning the propagated submission via the network; and wherein the server and the database are configured to track the requests for information.
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54. A method of tracking engagement with an online campaign comprising:
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receiving campaign information; automatically generating an online campaign using the campaign information; receiving a submission responsive to the online campaign; receiving propagation information identifying a submission and a web site and including access information; automatically propagating the submission to the identified web site using the access information; receiving request for information from the identified web site associated with users engaging with the propagated submission; and tracking user engagement with the propagated submission.
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Specification