System and Method for Prime Lead Data Commercialization

• US 20080313018A1
• Filed: 06/13/2008
• Published: 12/18/2008
• Est. Priority Date: 06/14/2007
• Status: Active Application

• Current Assignee: Versata Development Group, Inc. (ESW Capital, LLC)
• Original Assignee: Versata Development Group, Inc. (ESW Capital, LLC)
• Inventors: Liemandt, Joseph A., Sunderam, Vishnu G., Kamm, John W. IV, Price, Andrew S.
• Application Number:
  US12/138,631
• Publication Number:
  US 20080313018A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/0631 Resource planning, allocation, distributing or scheduling for enterprises or organisations
• CPC Class Codes: G06Q 10/06375 Prediction of business process outcome or impact based on a proposed change
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

A prime lead data commercialization system and method, in at least one embodiment, filters lead data to identify prime leads, provides the prime leads to a recipient, and determines compensation to the lead source based upon conversion rates. By shifting compensation risk to the lead source, the prime lead data source is able to obtain leads from any lead source without introducing arbitrary lead filtering criteria, such as filtering based on historically unacceptable conversion rates that would have otherwise omitted quality leads. The prime lead data source can establish filter criteria that restricts the lead data that the prime lead data source purchases. The prime lead data commercialization system can determine compensation based upon a premium pricing model. Accordingly, the risks of compensation based on conversion rates can be offset by justified premium pricing models for prime leads.

Claims

1. A method for commercializing prime lead data using a computer system, the method comprising:

receiving lead data, wherein the lead data includes multiple leads and each lead includes information identifying a potential sales prospect;

determining a measure of quality of each lead;

generating a set of prime lead data from the leads that are evaluated as valid and have a predetermined measure of quality;

providing the prime lead data to a recipient; and

determining compensation for the prime lead data based on a predetermined threshold conversion rate of leads included in the prime lead data into sales of a product.

2. The method of claim 1 wherein the predetermined measure of quality measure comprises a probability of conversion that will allow the prime lead data to meet the predetermined threshold conversion rate.

3. The method of claim 1 wherein determining compensation for the prime lead data based on a predetermined threshold conversion rate of leads included in the prime lead data into sales of a product further comprises determining whether the leads included in the prime lead data converted to a sale within a predetermined period of time.

4. The method of claim 1 further comprising evaluating validity of the leads.

5. The method of claim 4 wherein evaluating validity of the leads comprises evaluating the validity of the leads in accordance with validation criteria, the method further comprising:

providing conversion data associated with the prime data leads as feedback to a lead data filter; and

revising the lead data filter using the feedback to modify the validation criteria.

6. The method of claim 4 wherein evaluating the validity of the leads comprises:

verifying accuracy of at least a subset of information included in each lead.

7. The method of claim 1 wherein determining a measure of quality of each lead comprises determining a measure of quality of each lead in accordance with quality criteria, the method further comprising:

providing conversion data associated with the prime data leads as feedback to a lead data filter; and

revising the lead data filter using the feedback to modify the quality criteria.

8. The method of claim 1 wherein the leads comprise information related to automotive products.

9. The method of claim 1 wherein the recipient comprises a data processing system of a product dealer.

10. A computer system comprising:

one or more processors, and

a memory, coupled to at least one of the one or more processors, having code stored therein and executable by at least one of the one or more processors for;

receiving lead data, wherein the lead data includes multiple leads and each lead includes information identifying a potential sales prospect;

determining a measure of quality of each lead;

generating a set of prime lead data from the leads that are evaluated as valid and have a predetermined measure of quality;

providing the prime lead data to a recipient; and

determining compensation for the prime lead data based on a predetermined threshold conversion rate of leads included in the prime lead data into sales of a product.

11. The computer system of claim 10 wherein the predetermined measure of quality measure comprises a probability of conversion that will allow the prime lead data to meet the predetermined threshold conversion rate.

12. The computer system of claim 10 wherein the code for determining compensation for the prime lead data based on a predetermined threshold conversion rate of leads included in the prime lead data into sales of a product is further configured for determining whether the leads included in the prime lead data converted to a sale within a predetermined period of time.

13. The computer system of claim 10 wherein the code is further configured for evaluating validity of the leads.

14. The computer system of claim 13 wherein the code for evaluating validity of the leads is further configured for evaluating the validity of the leads in accordance with validation criteria, and the code is further configured for:

providing conversion data associated with the prime data leads as feedback to a lead data filter; and

revising the lead data filter using the feedback to modify the validation criteria.

15. The computer system of claim 13 wherein the code for evaluating the validity of the leads is further configured for:

verifying accuracy of at least a subset of information included in each lead.

16. The computer system of claim 10 wherein the code for determining a measure of quality of each lead is further configured for determining a measure of quality of each lead in accordance with quality criteria, and the code is further configured for:

providing conversion data associated with the prime data leads as feedback to a lead data filter; and

revising the lead data filter using the feedback to modify the quality criteria.

17. The computer system of claim 10 wherein the leads comprise information related to automotive products.

18. The computer system of claim 10 wherein the recipient comprises a data processing system of a product dealer.

19. A computer readable medium comprising code stored therein and executable by one or more processors for:

receiving lead data, wherein the lead data includes multiple leads and each lead includes information identifying a potential sales prospect;

evaluating validity of the leads;

determining a measure of quality of each lead;

generating a set of prime lead data from the leads that are evaluated as valid and have a predetermined measure of quality;

providing the prime lead data to a recipient; and

determining compensation for the prime lead data based on a predetermined threshold conversion rate of leads included in the prime lead data into sales of a product.

20. The computer readable medium of claim 19 wherein the predetermined measure of quality measure comprises a probability of conversion that will allow the prime lead data to meet the predetermined threshold conversion rate.

21. The computer readable medium of claim 19 wherein the code for determining compensation for the prime lead data based on a predetermined threshold conversion rate of leads included in the prime lead data into sales of a product is further configured for determining whether the leads included in the prime lead data converted to a sale within a predetermined period of time.

22. The computer readable medium of claim 19 wherein the code is further configured for evaluating validity of the leads.

23. The computer readable medium of claim 22 wherein the code for evaluating validity of the leads is further configured for evaluating the validity of the leads in accordance with validation criteria, and the code is further configured for:

providing conversion data associated with the prime data leads as feedback to a lead data filter; and

revising the lead data filter using the feedback to modify the validation criteria.

24. The computer readable medium of claim 22 wherein the code for evaluating the validity of the leads is further configured for:

verifying accuracy of at least a subset of information included in each lead.

25. The computer readable medium of claim 19 wherein the code for determining a measure of quality of each lead is further configured for determining a measure of quality of each lead in accordance with quality criteria, and the code is further configured for:

providing conversion data associated with the prime data leads as feedback to a lead data filter; and

revising the lead data filter using the feedback to modify the quality criteria.

26. The computer readable medium of claim 19 wherein the leads comprise information related to automotive products.

27. The computer readable medium of claim 19 wherein the recipient comprises a data processing system of a product dealer.

28. An apparatus for commercializing prime lead data using a computer system, the apparatus comprising:

means for receiving lead data, wherein the lead data includes multiple leads and each lead includes information identifying a potential sales prospect;

means for determining a measure of quality of each lead;

means for generating a set of prime lead data from the leads that are evaluated as valid and have a predetermined measure of quality;

means for providing the prime lead data to a recipient; and

means for determining compensation for the prime lead data based on a predetermined threshold conversion rate of leads included in the prime lead data into sales of a product.

29. A method for commercializing prime lead data using a computer system, the method comprising:

receiving prime lead data;

generating sales data associated with the prime data;

using the sales data to determine a conversion rate of leads included in the prime lead data to sales of a product; and

providing compensation to a provider of the prime lead data if the conversion rate exceeds a predetermined threshold conversion rate.

30. The method of claim 29 wherein the received prime lead data comprises data that has been filtered and exceeds a measure of validity and a predetermined measure of quality.

31. The method of claim 30 wherein the predetermined measure of quality measure comprises a probability of conversion that will allow the prime lead data to meet the predetermined threshold conversion rate.

32. A data processing system comprising:

one or more processor; and

a memory, coupled to the processor, having code stored therein and executable by the one or more processors for;

receiving prime lead data;

generating sales data associated with the prime data;

using the sales data to determine a conversion rate of leads included in the prime lead data to sales of a product; and

providing compensation to a provider of the prime lead data if the conversion rate exceeds a predetermined threshold conversion rate.

33. The data processing system of claim 32 wherein the received prime lead data comprises data that has been filtered and exceeds a measure of validity and a predetermined measure of quality.

34. The data processing system of claim 32 wherein the predetermined measure of quality measure comprises a probability of conversion that will allow the prime lead data to meet the predetermined threshold conversion rate.

35. An apparatus for commercializing prime lead data using a computer system, the apparatus comprising:

means for receiving prime lead data;

means for generating sales data associated with the prime data;

means for using the sales data to determine a conversion rate of leads included in the prime lead data to sales of a product; and

means for providing compensation to a provider of the prime lead data if the conversion rate exceeds a predetermined threshold conversion rate.