System and method for providing print advertisements
First Claim
Patent Images
1. A system for providing print advertisements, comprising:
- a database to store characteristics about readers that are used to assemble a target audience; and
an advertising server to target advertising content to the target audience, comprising;
an analyzer to analyze the characteristics of the target audience against the advertising content to identify potential advertisers;
a selector to select at least one of the potential advertisers; and
a merger to include at least one print advertisement for the selected advertiser on a document.
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Abstract
A system and method for providing print advertisements is presented. A target audience is assembled from characteristics about readers. Advertising content is targeted to the target audience. The characteristics of the target audience are analyzed against the advertising content to identify potential advertisers. At least one of the potential advertisers is selected. At least one print advertisement for the selected advertiser is included on the document.
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Citations
36 Claims
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1. A system for providing print advertisements, comprising:
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a database to store characteristics about readers that are used to assemble a target audience; and an advertising server to target advertising content to the target audience, comprising; an analyzer to analyze the characteristics of the target audience against the advertising content to identify potential advertisers; a selector to select at least one of the potential advertisers; and a merger to include at least one print advertisement for the selected advertiser on a document. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method for providing print advertisements, comprising:
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assembling a target audience from characteristics about readers; and targeting advertising content to the target audience, comprising; analyzing the characteristics of the target audience against the advertising content to identify potential advertisers; selecting at least one of the potential advertisers; and including at least one print advertisement for the selected advertiser on a document. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. An apparatus for providing print advertisements, comprising:
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means for assembling a target audience from characteristics about readers; and means for targeting advertising content to the target audience, comprising; means for analyzing the characteristics of the target audience against the advertising content to identify potential advertisers; means for selecting at least one of the potential advertisers; and means for including at least one print advertisement for the selected advertiser on a document.
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Specification