Business model that brings new technology to market in a rapid, cost effective manner

• US 20080313074A1
• Filed: 06/12/2007
• Published: 12/18/2008
• Est. Priority Date: 06/12/2007
• Status: Abandoned Application

• Current Assignee: Evonik RohMax Additives GmbH (Rag-Stiftung)
• Original Assignee: Evonik RohMax Additives GmbH (Rag-Stiftung)
• Inventors: PLACEK, Douglas G.
• Application Number:
  US11/761,694
• Publication Number:
  US 20080313074A1
• Time in Patent Office: Days
• US Class Current: 705/39
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

A system, model and method for commercializing a consumable product used in capital equipment by selling the consumable product in a first sale directly to a builder of capital equipment integrally with the sale of the capital equipment at a first price then making a second sale of the consumable product through a different sales path at a second price to a purchaser and/or operator of the capital equipment such that the second sale at the second price is sufficient to cover the development costs of the consumable product and generate a profit for a supplier of the consumable product.

Claims

1. A method for commercializing a first consumable product used to operate a capital equipment article, comprising:

selling the first consumable product to at least one of a builder and a supplier of the capital equipment article at a first price P1,

then selling the first consumable product at a second price P2 to the builder and/or the supplier of the capital equipment article, or an equipment purchaser that purchased the capital equipment article from the builder or the supplier through a sales path that is different from the sales path of the first sale of the first consumable product,

wherein the first price P1 does not increase the cost of the capital equipment article in comparison to the price of the capital equipment article sold with a second consumable product, and the second price P2 is an amount sufficient to provide a net profit to a supplier or manufacturer of the first consumable product based on the total cost of the first consumable product,

wherein the capital equipment article is sold by the builder and/or the supplier of the capital equipment article to the equipment purchaser with a first amount of the first consumable product already installed, and

wherein the capital equipment article includes a warranty specification having performance requirements met by the first consumable product.

2. The method of claim 1, wherein the first consumable product is sold to the purchaser of the capital equipment article by the builder or the supplier of the capital equipment article.

3. The method of claim 1, wherein the total amount of the first consumable product that is sold is sufficient to provide a net profit to the seller thereof.

4. The method of claim 1, wherein the first consumable product is sold to a builder or a supplier of capital equipment articles by a supplier of the consumable product and the first consumable product is sold to the purchaser by a retailer or a distributor.

5. The method of claim 4, wherein the first consumable product sold by the retailer or distributor is a product branded with a mark of the supplier of the first consumable product.

6. The method of claim 1, wherein the second price P2 is at least 20% greater than the price at which the second consumable product was sold.

7. The method of claim 6, wherein the first price P1 is less than the price at which the second consumable product was sold to the builder or the supplier of the capital equipment article.

8. The method of claim 1, wherein the builder or the supplier of the capital equipment article (1) purchases the first consumable product from a consumable product supplier at the first price P1 in a first amount sufficient for an initial fill of the capital equipment article, then (2) sells a second amount of the first consumable product to the equipment purchaser at a price P2, wherein the builder or the supplier of the capital equipment article purchases the first and second amounts of the first consumable product at the same price P1 and obtains a rebate from the consumable product supplier for selling an amount of the first consumable product a the sales price P2.

9. The method of claim 1, wherein the capital equipment article includes a warranty specification having performance requirements that are not met by an existing consumable product.

10. The method of claim 1, wherein the profit is the profit to the consumable product supplier.

11. The method of claim 1, wherein the consumable product supplier sells the entire quantity of the first consumable product sold to the builder and/or the supplier of the capital equipment article, and sells the entire quantity of the first consumable product sold to the equipment purchaser.