Behavioral Profiling Using a Behavioral WEB Graph and Use of the Behavioral WEB Graph in Prediction

• US 20080313115A1
• Filed: 12/06/2007
• Published: 12/18/2008
• Est. Priority Date: 06/12/2007
• Status: Abandoned Application

• Current Assignee: SoundStarts, Inc.
• Original Assignee: SoundStarts, Inc.
• Inventors: Galvin, Brian
• Application Number:
  US11/951,855
• Publication Number:
  US 20080313115A1
• Time in Patent Office: Days
• US Class Current: 706/21
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

A method for predicting demographic phenomena has steps for (a) determining behavioral characteristics of a specific population group related by one or more of interest or behavior; (b) creating one or more browsing software agents incorporating behavioral characteristics from step (a) and enabled to browse a network graph; (c) executing the software agents against the network graph, and noting resulting network phenomena; (d) monitoring the network graph in absence of execution of the software agents; and (e) in the event of reappearance of phenomena from step (c), concluding that real persons of the specific population group are active in producing the network phenomena.

Claims

1. A method for predicting demographic phenomena, comprising steps of:

(a) determining behavioral characteristics of a specific population group related by one or more of interest or behavior;

(b) creating one or more browsing software agents incorporating behavioral characteristics from step (a) and enabled to browse a network graph;

(c) executing the software agents against the network graph, and noting resulting network phenomena;

(d) monitoring the network graph in absence of execution of the software agents; and

(e) in the event of reappearance of phenomena from step (c), concluding that real persons of the specific population group are active in producing the network phenomena.

2. The method of claim 1 wherein the phenomena noted in step (c) are browsing patterns or clusters.

3. The method of claim 1 wherein the particular population group is a group of terrorists, related by one or more of interest or behavior characteristics, and further comprising a step for predicting terrorist activity based on the phenomena noted in step (e).

4. The method of claim 1 wherein the population group is related by transactional behavior, and appearance of phenomena in step (e) is used in a further step for placing advertisements in the network.

5. The method of claim 1 wherein the network is the Internet network.

6. The method of claim 1 wherein the network graph is a behavioral network graph wherein points in the graph associate specific nodes or groups of nodes, and values at the points indicate a probability of a person connected to one node associated with the point transitioning next to the other node associated with the point.

7. The method of claim 1 wherein the network is a communication network wherein nodes represent a communication device associated with a specific user and coupled to the network.

8. A system for predicting demographic phenomena, comprising:

one or more browsing software agents incorporating behavioral characteristics of a specific population group related by one or more of interest or behavior;

a network graph having points associating two network nodes or groups of network nodes; and

a computerized mechanism for monitoring changes in the network graph;

wherein the browsing software agents are executed against the network graph, resulting phenomena are noted, the network is monitored in absence of the browsing agents, and reappearance of the same or similar phenomena indicates real persons with characteristics of the software agents are active in the network.

9. The system of claim 8 wherein the phenomena noted are browsing patterns or clusters.

10. The system of claim 8 wherein the particular population group is a group of terrorists, related by one or more of interest or behavior characteristics, and further comprising a step for predicting terrorist activity based on the phenomena noted.

11. The system of claim 8 wherein the population group is related by transactional behavior, and appearance of phenomena in step (e) is used in a further step for placing advertisements in the network.

12. The system of claim 8 wherein the network is the Internet network.

13. The system of claim 8 wherein the network graph is a behavioral network graph wherein points in the graph associate specific nodes or groups of nodes, and values at the points indicate a probability of a person connected to one node associated with the point transitioning next to the other node associated with the point.

14. The system of claim 8 wherein the network is a communication network wherein nodes represent a communication device associated with a specific user and coupled to the network.